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bob.francis@sgba.co.ukwww.sgba.co.uk
[object Object]
Marketing Messages
Channels to market
Marketing Communications,[object Object]
Location, demographic
Geography
Size, profit, potential
Other characteristics
Group similar characteristics together
Design product or service offering for each ,[object Object]
What products or services are suited to segment?
What are the benefits for segment?
Targeted messages,[object Object]
Distributors
Agents
Retail (bricks and mortar)
Website
Catalogue
E-commerce,[object Object]
Advertising
PR
Direct Marketing
Internet Marketing
Website
Email marketing
Social networking
Promotion
Collateral,[object Object]
Local, National, Trade

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