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Grab some coffee and enjoy 
the pre-show banter before 
the top of the hour!
At the Tipping Point: Considerations for Cloud BI in a Multi-platform Enterprise 
The Briefing Room
Twitter Tag: #briefr 
The Briefing Room 
Welcome 
Host: 
Eric Kavanagh 
eric.kavanagh@bloorgroup.com 
@eric_kavanagh
! Reveal the essential characteristics of enterprise software, 
good and bad 
! Provide a forum for detailed analysis of today’s innovative 
technologies 
! Give vendors a chance to explain their product to savvy 
analysts 
! Allow audience members to pose serious questions... and get 
answers! 
Twitter Tag: #briefr 
The Briefing Room 
Mission
Twitter Tag: #briefr 
The Briefing Room 
Topics 
This Month: CLOUD 
April: BIG DATA 
May: DATABASE 
2014 Editorial Calendar at 
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr 
The Briefing Room 
Big Data
Twitter Tag: #briefr 
The Briefing Room 
Analyst: Wayne Eckerson 
Wayne Eckerson has been a thought leader in 
the business intelligence and analytics field 
since the early 1990s. He is a sought-after 
consultant, noted speaker and bestselling 
author who thinks critically, writes clearly 
and presents persuasively about complex 
topics. Eckerson is president of Eckerson 
Group, LLC (www.eckerson.com), a business-technology 
consulting firm that helps 
business leaders use data and technology to 
drive better insights and actions.
Twitter Tag: #briefr 
The Briefing Room 
Birst 
! Birst offers a SaaS-based, multi-tenant BI platform; it can 
also be deployed on-premise 
! The Birst solution is capable of unifying siloed technologies, 
automating data management and providing agile 
enterprise-class BI and analytics 
! Birst’s approach enables self-service analytics by allowing 
business users to manage and add new data sources, create 
custom dashboards and collaborate across the organization
Twitter Tag: #briefr 
The Briefing Room 
Guest: Brad Peters 
Brad Peters is the CEO and co-founder of 
Birst. Brad has spent the last 10 years building 
analytics products and solutions. Prior to 
working at Birst, he helped found and later 
led the Analytics product line at Siebel 
Systems, which forms the basis of Oracle’s 
current OBIEE product family. Brad started his 
career as an investment banker for Morgan 
Stanley in the New York M&A practice. Brad 
regularly blogs for Forbes.com where he 
writes about Cloud and business software 
related issues.
Enterprise-caliber Cloud BI 
CLOUD BI AT THE TIPPING POINT 
March 2014
11 
ANALYTICS NEEDS VARY 
Financial Analyst 
Distribute a report looking exactly this 
way every morning to thousand of 
I want to track performance in 
specially designed dashboard 
clients 
Can I ask some ad-hoc Product Manager 
“business” questions – without 
touching the dirty data? 
Why do we spend so much 
time arguing over who has 
the “right” number? 
Sales Ops 
Manager 
VP of Operations
12 
GLUT OF BI 
Pixel Perfect Enterprise Reporting 
Distributed Interactive Dashboards 
Predictive AnalyticsVisual Data Discovery and Exploration 
Mobile AnalyticsRich Analytic Design Studio
13 
YET…NEEDS STILL NOT MET 
Extract 
Business 
Context 
Visualize 
100 
50 
100 
50 
100 
50 
0 
North 
South 
West 
East 
Top 
priority 
Lower 
priority 
Extract 
Business 
Context 
Visualize 
0 
North 
South 
West 
East 
Extract 
Business 
Context 
Visualize 
0 
North 
South 
West 
East 
10-15 FTE
14 
BI ARCHITECTURE CHALLENGES 
• The “back-end” 
• The “front-end” 
Speed of 
business 
Data 
governance 
IT asset 
strategy 
Different end-user 
consumption models
15 
MEETING DIFFERENT DATA 
CONSUMPTION NEEDS 
Pixel Perfect Enterprise Reporting 
Distributed Interactive Dashboards 
Predictive AnalyticsVisual Data Discovery and Exploration 
Mobile AnalyticsRich Analytic Design Studio
16 
ENTERPRISE CALIBER CLOUD BI" 
ONE LOGICAL MODEL IN ONE LOGIN 
Automated 
Data 
Management 
Automated 
Historical 
& 
AnalyBc 
Data 
Store 
Logical 
Layer 
Smart 
AnalyBc 
Engine 
Enterprise Reporting 
Predictive Analytics 
Interactive Dashboards 
Visual Discovery 
Design Studio 
Mobile Analytics
17 
Automated 
Data 
Management 
Automated 
Historical 
& 
AnalyBc 
Data 
Store 
Logical 
Layer 
Smart 
AnalyBc 
Engine 
Enterprise Reporting 
AGILITY WITH GOVERNANCE" 
LOW-RISK LOW-MAINTENANCE CLOUD DEPLOYMENT 
Interactive Dashboards 
Visual Discovery 
Design Studio 
Mobile Analytics 
Predictive Analytics 
Top 
priority 
Lower 
priority 
10-15 FTE 
1- 2 FTE
18 
WHO IS BIRST 
• Enterprise-Caliber BI Platform 
– born in the cloud 
• 10,000+ organizations rely on 
Birst across all verticals 
• Founded by Siebel Analytics 
veterans 
• 80+ Strategic Partners 
“ No. 1 in product functionality and 
customer (that is, product quality, no 
problems with software, support) and 
sales experience.” 
2014 Challenger
Twitter Tag: #briefr 
The Briefing Room 
Perceptions & Questions 
Analyst: 
Wayne Eckerson
Are 
you 
currently 
using 
the 
cloud 
for 
any 
components 
in 
your 
BI 
program? 
© 
Eckerson 
Group 
LLC 
20 
28% 
67% 
5% 
36% 
63% 
1% 
Yes 
No 
Not 
sure 
2013 
2011
Which 
type 
of 
cloud 
infrastructure 
do 
you 
use 
to 
support 
your 
BI 
ini9a9ve? 
© 
Eckerson 
Group 
LLC 
2013 
2011 
21 
44% 
27% 
29% 
53% 
18% 
30% 
Public 
cloud 
(i.e. 
externally 
managed, 
vendor 
owned) 
Private 
cloud 
(i.e. 
internally 
managed, 
customer 
owned) 
Hybrid 
(i.e. 
a 
mix 
of 
both 
above)
What 
Cloud 
services 
are 
you 
currently 
using 
for 
BI? 
© 
Eckerson 
Group 
LLC 
22 
64% 
51% 
43% 
61% 
36% 
33% 
SoYware 
as 
a 
service 
(i.e. 
deliver 
reports 
and 
dashboards) 
Infrastructure 
as 
a 
service 
(i.e. 
provision 
servers 
for 
BI) 
Plaorm 
as 
a 
service 
(i.e. 
build 
data 
marts 
and 
reports) 
2013 
2011
What 
Cloud 
services 
are 
you 
currently 
using 
for 
BI? 
© 
Eckerson 
Group 
LLC 
23 
46% 
35% 
37% 
28% 
26% 
26% 
27% 
38% 
37% 
Small 
Medium 
Large 
SaaS 
PaaS 
IaaS 
Company 
Size 
Small 
= 
<$100M 
Medium 
= 
$100M-­‐$1B 
Large 
= 
$1B=
Are 
you 
planning 
to 
increase 
or 
decrease 
your 
use 
of 
the 
Cloud 
for 
BI 
in 
the 
next 
12 
months? 
© 
Eckerson 
Group 
LLC 
24 
75% 
0% 
12% 
13% 
65% 
3% 
16% 
16% 
Increase 
Decrease 
Stay 
the 
same 
Not 
sure 
2013 
2011
Which 
of 
your 
BI 
architectural 
components 
run 
in 
the 
Cloud? 
© 
Eckerson 
Group 
LLC 
25 
64% 
56% 
55% 
47% 
38% 
31% 
27% 
27% 
25% 
20% 
Reports/dashboards 
BI 
servers 
BI 
tools 
Data 
warehouse 
ETL 
Data 
mart 
Metadata 
Data 
mining 
Data 
quality/profiling 
Data 
exploraBon
What 
are 
the 
primary 
USE 
CASES 
for 
cloud 
BI 
in 
your 
organiza9on? 
What are the primary USE CASES for cloud BI in 
© 
Eckerson 
Group 
LLC 
26 
63.6% 
59.7% 
53.2% 
31.2% 
20.8% 
Report 
consumption 
Ad hoc 
analysis and 
exploration 
Report 
creation 
Prototyping Peak load 
processing 
your organization?
To 
what 
degree 
do 
the 
following 
types 
of 
users 
use 
the 
Cloud 
in 
your 
organiza9on? 
© 
Eckerson 
Group 
LLC 
27 
46% 
21% 
19% 
22% 
42% 
22% 
28% 
27% 
35% 
Power 
users 
Casual 
users 
Customers/suppliers 
High 
Moderate 
Low
Ques9ons 
• How 
long 
on 
average 
does 
it 
take 
a 
customer 
to 
set 
up 
a 
logical 
layer 
and 
create 
a 
library 
of 
its 
KPIs? 
• Who 
typically 
performs 
this 
work? 
• Birst 
has 
automated 
the 
data 
warehouse 
and 
integraBon 
process. 
How 
exactly 
does 
that 
work 
and 
what 
does 
a 
customer 
need 
to 
do 
to 
ensure 
the 
automaBon 
works? 
How 
much 
setup 
is 
involved? 
• How 
does 
Birst 
balance 
custom 
data 
models 
and 
applicaBons 
versus 
standard 
mulB 
tenant 
applicaBons, 
which 
are 
the 
hallmark 
of 
most 
cloud-­‐based 
applicaBons? 
• There 
are 
new 
BI 
vendors 
offering 
a 
full 
BI 
stack 
in 
the 
cloud 
at 
a 
fracBon 
of 
the 
price 
of 
most 
current 
BI 
tools 
(i.e., 
RedRock 
BI 
offers 
$2,500 
monthly 
subscripBon 
for 
2TB 
and 
5 
users 
with 
ETL, 
etc.). 
As 
BI 
products 
(ETL, 
DBMS, 
BI) 
can 
increasingly 
be 
provisioned 
in 
the 
cloud 
and 
someBmes 
purchased 
on 
an 
hourly 
basis, 
how 
will 
that 
affect 
market 
dynamics 
and 
compeBBon 
among 
BI 
players? 
© 
Eckerson 
Group 
LLC 
28
Twitter Tag: #briefr 
The Briefing Room
This Month: CLOUD 
April: BIG DATA 
May: DATABASE 
www.insideanalysis.com/webcasts/the-briefing-room 
Twitter Tag: #briefr 
The Briefing Room 
Upcoming Topics 
2014 Editorial Calendar at 
www.insideanalysis.com
Twitter Tag: #briefr 
THANK YOU 
for your 
ATTENTION! 
The Briefing Room

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At the Tipping Point: Considerations for Cloud BI in a Multi-platform BI Enterprise

  • 1. Grab some coffee and enjoy the pre-show banter before the top of the hour!
  • 2. At the Tipping Point: Considerations for Cloud BI in a Multi-platform Enterprise The Briefing Room
  • 3. Twitter Tag: #briefr The Briefing Room Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com @eric_kavanagh
  • 4. ! Reveal the essential characteristics of enterprise software, good and bad ! Provide a forum for detailed analysis of today’s innovative technologies ! Give vendors a chance to explain their product to savvy analysts ! Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room Mission
  • 5. Twitter Tag: #briefr The Briefing Room Topics This Month: CLOUD April: BIG DATA May: DATABASE 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
  • 6. Twitter Tag: #briefr The Briefing Room Big Data
  • 7. Twitter Tag: #briefr The Briefing Room Analyst: Wayne Eckerson Wayne Eckerson has been a thought leader in the business intelligence and analytics field since the early 1990s. He is a sought-after consultant, noted speaker and bestselling author who thinks critically, writes clearly and presents persuasively about complex topics. Eckerson is president of Eckerson Group, LLC (www.eckerson.com), a business-technology consulting firm that helps business leaders use data and technology to drive better insights and actions.
  • 8. Twitter Tag: #briefr The Briefing Room Birst ! Birst offers a SaaS-based, multi-tenant BI platform; it can also be deployed on-premise ! The Birst solution is capable of unifying siloed technologies, automating data management and providing agile enterprise-class BI and analytics ! Birst’s approach enables self-service analytics by allowing business users to manage and add new data sources, create custom dashboards and collaborate across the organization
  • 9. Twitter Tag: #briefr The Briefing Room Guest: Brad Peters Brad Peters is the CEO and co-founder of Birst. Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems, which forms the basis of Oracle’s current OBIEE product family. Brad started his career as an investment banker for Morgan Stanley in the New York M&A practice. Brad regularly blogs for Forbes.com where he writes about Cloud and business software related issues.
  • 10. Enterprise-caliber Cloud BI CLOUD BI AT THE TIPPING POINT March 2014
  • 11. 11 ANALYTICS NEEDS VARY Financial Analyst Distribute a report looking exactly this way every morning to thousand of I want to track performance in specially designed dashboard clients Can I ask some ad-hoc Product Manager “business” questions – without touching the dirty data? Why do we spend so much time arguing over who has the “right” number? Sales Ops Manager VP of Operations
  • 12. 12 GLUT OF BI Pixel Perfect Enterprise Reporting Distributed Interactive Dashboards Predictive AnalyticsVisual Data Discovery and Exploration Mobile AnalyticsRich Analytic Design Studio
  • 13. 13 YET…NEEDS STILL NOT MET Extract Business Context Visualize 100 50 100 50 100 50 0 North South West East Top priority Lower priority Extract Business Context Visualize 0 North South West East Extract Business Context Visualize 0 North South West East 10-15 FTE
  • 14. 14 BI ARCHITECTURE CHALLENGES • The “back-end” • The “front-end” Speed of business Data governance IT asset strategy Different end-user consumption models
  • 15. 15 MEETING DIFFERENT DATA CONSUMPTION NEEDS Pixel Perfect Enterprise Reporting Distributed Interactive Dashboards Predictive AnalyticsVisual Data Discovery and Exploration Mobile AnalyticsRich Analytic Design Studio
  • 16. 16 ENTERPRISE CALIBER CLOUD BI" ONE LOGICAL MODEL IN ONE LOGIN Automated Data Management Automated Historical & AnalyBc Data Store Logical Layer Smart AnalyBc Engine Enterprise Reporting Predictive Analytics Interactive Dashboards Visual Discovery Design Studio Mobile Analytics
  • 17. 17 Automated Data Management Automated Historical & AnalyBc Data Store Logical Layer Smart AnalyBc Engine Enterprise Reporting AGILITY WITH GOVERNANCE" LOW-RISK LOW-MAINTENANCE CLOUD DEPLOYMENT Interactive Dashboards Visual Discovery Design Studio Mobile Analytics Predictive Analytics Top priority Lower priority 10-15 FTE 1- 2 FTE
  • 18. 18 WHO IS BIRST • Enterprise-Caliber BI Platform – born in the cloud • 10,000+ organizations rely on Birst across all verticals • Founded by Siebel Analytics veterans • 80+ Strategic Partners “ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and sales experience.” 2014 Challenger
  • 19. Twitter Tag: #briefr The Briefing Room Perceptions & Questions Analyst: Wayne Eckerson
  • 20. Are you currently using the cloud for any components in your BI program? © Eckerson Group LLC 20 28% 67% 5% 36% 63% 1% Yes No Not sure 2013 2011
  • 21. Which type of cloud infrastructure do you use to support your BI ini9a9ve? © Eckerson Group LLC 2013 2011 21 44% 27% 29% 53% 18% 30% Public cloud (i.e. externally managed, vendor owned) Private cloud (i.e. internally managed, customer owned) Hybrid (i.e. a mix of both above)
  • 22. What Cloud services are you currently using for BI? © Eckerson Group LLC 22 64% 51% 43% 61% 36% 33% SoYware as a service (i.e. deliver reports and dashboards) Infrastructure as a service (i.e. provision servers for BI) Plaorm as a service (i.e. build data marts and reports) 2013 2011
  • 23. What Cloud services are you currently using for BI? © Eckerson Group LLC 23 46% 35% 37% 28% 26% 26% 27% 38% 37% Small Medium Large SaaS PaaS IaaS Company Size Small = <$100M Medium = $100M-­‐$1B Large = $1B=
  • 24. Are you planning to increase or decrease your use of the Cloud for BI in the next 12 months? © Eckerson Group LLC 24 75% 0% 12% 13% 65% 3% 16% 16% Increase Decrease Stay the same Not sure 2013 2011
  • 25. Which of your BI architectural components run in the Cloud? © Eckerson Group LLC 25 64% 56% 55% 47% 38% 31% 27% 27% 25% 20% Reports/dashboards BI servers BI tools Data warehouse ETL Data mart Metadata Data mining Data quality/profiling Data exploraBon
  • 26. What are the primary USE CASES for cloud BI in your organiza9on? What are the primary USE CASES for cloud BI in © Eckerson Group LLC 26 63.6% 59.7% 53.2% 31.2% 20.8% Report consumption Ad hoc analysis and exploration Report creation Prototyping Peak load processing your organization?
  • 27. To what degree do the following types of users use the Cloud in your organiza9on? © Eckerson Group LLC 27 46% 21% 19% 22% 42% 22% 28% 27% 35% Power users Casual users Customers/suppliers High Moderate Low
  • 28. Ques9ons • How long on average does it take a customer to set up a logical layer and create a library of its KPIs? • Who typically performs this work? • Birst has automated the data warehouse and integraBon process. How exactly does that work and what does a customer need to do to ensure the automaBon works? How much setup is involved? • How does Birst balance custom data models and applicaBons versus standard mulB tenant applicaBons, which are the hallmark of most cloud-­‐based applicaBons? • There are new BI vendors offering a full BI stack in the cloud at a fracBon of the price of most current BI tools (i.e., RedRock BI offers $2,500 monthly subscripBon for 2TB and 5 users with ETL, etc.). As BI products (ETL, DBMS, BI) can increasingly be provisioned in the cloud and someBmes purchased on an hourly basis, how will that affect market dynamics and compeBBon among BI players? © Eckerson Group LLC 28
  • 29. Twitter Tag: #briefr The Briefing Room
  • 30. This Month: CLOUD April: BIG DATA May: DATABASE www.insideanalysis.com/webcasts/the-briefing-room Twitter Tag: #briefr The Briefing Room Upcoming Topics 2014 Editorial Calendar at www.insideanalysis.com
  • 31. Twitter Tag: #briefr THANK YOU for your ATTENTION! The Briefing Room