Live Stream Interchange pre-Advisory FORUM intro

Copyright All Rights Reserved – B2BGlobalStrategy 2020
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Product
Management
Copyright© 2021 All Rights Reserved – Live Stream interchange LLC M A K E W A V E S – C H A N G E T H E G A M E !
www.livestreaminterchange.com
L I V E – S T R E A M
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The Global Digital
Hub for B2B Product
Management
Professionals

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Bio
• Senior executive 30 Years B2B
• Global, General Management, Corporate &
Commercial Strategy
• Private equity, family-owned and Fortune
500 B2B firms
• Frequent speaker at National Events and
Podcasts
R Brown – Founder & CEO
Randy R Brown
www.linkedin.com/in/randyrbrown/
208.515.6896
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Copyright© 2021 All Rights Reserved – Live Stream interchange LLC

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Header interchange VALUE PROPOSITION
Enhance core competency and skills of aspiring and tenured global
B2B Product Management professionals through interchange of:
Methodologies led by B2B subject matter experts & thought leaders
High impact topics, processes and tools
Real-world successes
Affordable daily 90 Minute ZOOM sessions
. . . with the objective of increasing participant knowledge, effectiveness and success.
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Product Management LIVE-STREAM interchange Delivers Live Stream
Forums for B2B Product Management Professionals – Sharing Content Rich
Topics with a Focus on Proven Processes & Tools that Drive Profitable Growth
– all in Live Interactive On-line Forums
VISION MISSION
CORE VALUES
Be the premier global provider of LIVE-
STREAM interchange for B2B PRODUCT
MANAGEMENT PROFESSIONALS.
Use LIVE STREAM interchange to Share the Most
Comprehensive Offering of Proven Processes & Tools
that help Product Management Professionals Develop
Strategies that Drive Profitable Growth.
• Highest Ethical Conduct
• Respect for All
• Passion for Success
• Winning Results
• Have Fun!
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VISION – MISSION – CORE VALUES

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“BASICS”
Participants
• Newly Hired Product Managers
• Companies Establishing Product
Management as a New Function
• College Students in Business,
Engineering & Technical Majors
• Individuals Considering a New
Career in Product Management
Serving Aspiring Product Management Professionals
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“ADVANCED”
Participants
• 3+ Years in these Roles:
• Product Managers
• Pricing Managers
• Mid-Market Companies
• SME Owners / Execs
• General Managers
Serving Global Product Management Professionals
ALL B2B INDUSTRIES
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“CUSTOMIZED”
Participants
• TRANSFORM your
business . . . with
processes, methodologies
and tools tailored to your
Company’s specific Product
Management team needs
Tailored Programs for Company Product Management Teams
TRANSFORM YOUR ROLE
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FORUMS
Line-up
• Processes, methodologies
and tools that help aspiring
and tenured B2B Product
Managers increase
knowledge, effectiveness
and success
Strategy Development
B/I - Market Segmentation
Strategic Pricing Product Lifecycle Mgmt Digital Technology
Commercialization Strategy Execution Tools
Intro to Prod Mgmt
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B2B THOUGHT
LEADERS
Best Selling B2B
Publications
• We expand on work from
authors who have shaped
B2B over the past several
years . . .
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B2B SUBJECT
MATTER EXPERTS
Guest Speakers –
Industry Colleagues
. . . hear from current and
former B2B colleagues who
have worked in senior level
B2B firms over the past 20
years!
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B2B SOLNS
PROVIDERS
Digital Technology
. . . and invite market-leading
and up-and-coming B2B
Digital Technology Solutions
providers to join us to share
latest trends and technologies.
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“The Best Way to Predict the Future . . .
. . . Is to Create It”
(Anonymous)

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Find the “Nugget(s)”
• Find the one or two “Nuggets” that apply to
your business – those which you can take
back and implement in your business to add
value!!
MY CHALLENGE TO YOU

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Marketing Mix – The 4 Ps (Philip Kotler)
• Product
• Place
• Price
• Promotion
FUNDAMENTAL 1
We’ll Help You Put the Big “M” in Marketing!
The Big
“M”
in Marketing

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Market-Driven Organizations Drive . . .
Sustainable
Profitable
Revenue,
Earnings and
Market Share
Growth
FUNDAMENTAL 2
Product Management Has the Lead Role in Driving Profitable Growth
Lesser Higher
Higher
Market-Driven
Sales-Driven
Customer-Driven
Competitor-
Driven
Growth
Orientation
Maximize Profitability

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Market-Driven Strategy Drives
Competitive Advantage
• Everything starts with the market
• Achieving competitive advantage delivers
major benefits
FUNDAMENTAL 3
Outside-In vs Inside-Out Drives Profitable Growth

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Market-Driven Segmentation
Uncovers Growth Opportunities
• Markets
• Customers
• Competitors
• Channels
• Brands
• Geography
FUNDAMENTAL 4
Map Every Profit Pool by Segment
• Products
• Parts
• Services
• Pricing
• Payables

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Digital Technology – Big Data
• Large volume of day-to-day data – both
structured and unstructured –provides
insights that lead to better decisions and
strategic business moves
FUNDAMENTAL 5
It’s What Organizations Do with Big Data that Matters

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FUNDAMENTAL 6
Prod Mgmt – Value Drivers
Drive Sales – Margin – Earnings – ROI – Market Share Growth
• Profit Zones
• Business Intel
• Segmentation
• Strategy
• Competition
• Growth Levers
• End-users
• G2M/Channel Strategy
• Brand Strategy
• Portfolio Management
• Dealer & Customer Dvpt
• Strategic Pricing
• Innovation Pipeline
• Value Proposition Dvpt
• Commercialization
• Lead Generation /
Closed Loop Follow-up
• Key Trends / Metrics
• MD&A
• Profitability – ROI, EBITDA, Growth

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CERTIFICATES:
Personal & Professional
Development
Take the lead and start today to
invest in your career!
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Live Stream Interchange pre-Advisory FORUM intro

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