PayPal Presentation by SILK Software CEO and President Dong Xu

1. Product Management + Channel Management + Workflow
Design + Development + Success
Silk Software Dong Xu
Using Magento for Cross Border and B2B Merchants

2. A New Frontier: B2B
Design + Development + Success
A B O U T B 2 B
• Lower customer acquisition cost and
increased customer support
• Increasing popularity of e-marketplaces such
as Alibaba.com and AmazonSupply.com.
• Enhanced user experience allows
businesses to stay competitive in a world of
price transparency
• B2B eCommerce sales will almost double
B2C sales
• Customer-facing front-end B2B e-commerce
will reach $559 billion
• In 3 years, 50% of B2B customers will
conduct doing business online！

3. Typical B2B Customers of SILK
A B O U T S I L K ’ S C L I E N T
Distributor Manufacturer
• Weak brand power
• In addition to having multiple decision
makers, other issues contribute to the long
sales cycle.
• Flexible quoting process with complex
pricing mechanisms
• B2B products are often complex and loaded
with features and benefits
• With versatile products, potential clients need
education, not a sales pitch.
• Special rules
Current Problems they Face:
Design + Development + Success
B2B sellers must begin thinking like B2C merchants

4. B2B for Cross Border eCommerce
Design + Development + Success
A B O U T B 2 B 2 C
Magento Frame Work
• Powerful, yet flexible
• Omni Channel Support
• Branded Site
Fully Function B2B
• Use Magento as PIM
• Invoice Management
• Sales Portal
• App for Sales Team
• Vendor Portal
1
2

5. SILK & Magento
A B O U T S I L K & M A G E N T O
Design + Development + Success
30%
Ecommerce
Market
01. 30% Market Share
03. Magento Customers
04. Gold Solution Parnter
02. Mobile Suport

8. Magento as PIM（PIM）
A B O U T P I M
Design + Development + Success
SILK
• Specially designed for e-commerce
product information management system
• Easy to use, providing consistent
product information anytime, anywhere
• Open architecture and seamless
integration with existing systems
• A flexible product model, support BOM,
supports the creation of a customer-
centric product information
management , support multi- channel
management
PIM Features

9. Flexible Terms
Paypal/SILK B2B Invoice Portal
A B O U T P P I N V O I C E
Design + Development + Success
Seller Protection
Full Integration with Paypal
Flexible Payment Terms
Role Base Permission
Flexible Payment
Methods

13. B2B Sales Portal
A B O U T C U S T O M E R M A N A G E M E N T
Design + Development + Success
• Negotiated Price; Quote-To-Order
• Special Payment; Quick Order; Logistic Support
• Customer Account Management
• Sales Rep Support
• ERP Ad Hoc Reports
Key Features

18. Mobile App for for Sales Team
A B O U T M O B I L E A P P
Design + Development + Success
• Support Anytime,
Anywhere
• IOS or Android
• QR Scan to Orders
• Offline Product Info
• Account History
• Sales Rep Support
• Timely order confirmations

19. SILK B2B Vendor
A B O U T V E N D O R M A N A G E M E N T
Design + Development + Success
• Vendor Qualification
• RFQ Publish
• PO Acceptation and Rejection
• Invoice and Report
Management
Key Features

22. C A S E S T U D I E S : I M P A N T D I R E C T & R O S E W I L L
• Retailers are now in the context of a multi-
channel strategy. For PIM, the demand is
particularly prominent.
• For most companies, published on the web or
in a store, it is easy to display merchandise,
but the main challenge is distinguishing their
brand value.
• The key to success is to ensure that the
content of the information you provide is
distinctive with an actionable appeal.
• Must be able to respond quickly to market
changes and the introduction of products
faster than the competition.
• Target your customers, maximize profits and
maintain market position.
• A PIM solution must make all products,
processes, and applications in a reliable,
meaningful and timely core position.

23. S I L K S O F T W A R E
SILK enables organizations to exceed their online business objectives and create a more
engaging user experience that nurtures higher conversion and customer loyalty. We are a
highly respected full-service eCommerce resource headquartered in Irvine, California, and
are recognized as a Magento Gold Solutions Partner. Our team of eCommerce specialists
can fully support all aspects of your store design, development and systems integration, as
well as providing ongoing maintenance and professional support.
SILK CORPORATE HEADQUARTERS Irvine, CA
• Dallas, Texas
• Chengdu, China
• Shanghai, China

25. Design + Development + Success
Thanks！
T H A N K S
Buyer
Portal
Sales
Portal
Vendor
Portal
Invoice
Portal