The document discusses strategies for distributing content across multiple communication channels. It provides examples and metrics for websites, email, direct mail, Facebook, Twitter, YouTube, and house networks. For each channel, it discusses ranking factors, relevant facts, when content performs best, and tools for measurement. It emphasizes testing content variations, timing, and frequency to determine the most effective approach.
Brief Slide Deck Overview of Social Media Strategy adopted by award winning boutique event agency FACTOR168 Creative Event Company.
Social Media workshops are conducted on request - this specific presentation was made to the International Special Event Society Hong Kong Chapter late 2011.
All Rights Reserved by FACTOR168 Creative Event Company and imagery from istock.com
Brief Slide Deck Overview of Social Media Strategy adopted by award winning boutique event agency FACTOR168 Creative Event Company.
Social Media workshops are conducted on request - this specific presentation was made to the International Special Event Society Hong Kong Chapter late 2011.
All Rights Reserved by FACTOR168 Creative Event Company and imagery from istock.com
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
Presentation focused on case studies in the Philippines with success metrics indicated. Janette Toral delivered this presentation during a corporate workshop on Internet Marketing 101 and Technology Applications for a multinational corporation last July 23, 2010. Due to limited time, Internet advertising was not discussed but included in this presentation handout.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
Beyond Hardcovers & Paperbacks – Is Evolution Necessary?
The adoption of eBooks is growing fast globally. The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices. Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
This slideshow was presented during 10th Anniversary Session of RHODES FORUM at the contemporary media round table: communicational challenges.
It’s evident that we have entered a brand new digital era. Digital is like a bullet - once fired it never goes back. Thus we need to think it over and act keeping that in mind.
http://www.rhodesforum.org/
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
Presentation focused on case studies in the Philippines with success metrics indicated. Janette Toral delivered this presentation during a corporate workshop on Internet Marketing 101 and Technology Applications for a multinational corporation last July 23, 2010. Due to limited time, Internet advertising was not discussed but included in this presentation handout.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
Beyond Hardcovers & Paperbacks – Is Evolution Necessary?
The adoption of eBooks is growing fast globally. The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices. Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
This slideshow was presented during 10th Anniversary Session of RHODES FORUM at the contemporary media round table: communicational challenges.
It’s evident that we have entered a brand new digital era. Digital is like a bullet - once fired it never goes back. Thus we need to think it over and act keeping that in mind.
http://www.rhodesforum.org/
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
Presence Envy - How not to get laughed at in the online locker room.Dayn Wilberding
I start with the state of the web, and encourage you to think outside the browser.
Next, an extremely brief history of how the web developed to this point, and what that means for your brand and advertising.
Then we cover how search marketing has changed thanks to social media.
Finally, I try to wrap it up with 8 steps or guidelines to digital strategy and online presence.
Lisa Colton presents on mobile trends to the Social Media Boot Camp for Educators. Mobile websites, Jewish apps, location based services, QR codes and more.
The Audioverse In Your Pocket - Invited Talk at ABC Radio National - Harries ...Michael Harries
Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.
This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.
Here's how they describe themselves: "With over 60 distinct programs each week, the Australian Broadcasting Corporation's Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?"
http://www.abc.net.au/rn/
This is a "why" overview of social networking. It gets people thinking of why they may want to rather than "how" to. I plan on following up with a how to. Let me know what you think.
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. HELLO, I AM...
Jono Young
LinkedIn Twitter
linkedin.com/in/jonoyoung twitter.com/chsweb
1999 Web Designer | Illustrator | Logo Designer | Front End Developer | SEO’r | Information Architect | Passion Fueled by Curiosity 2012
@chsweb #120char #bbcon
3. CONTENT & CONTEXT
A Hub & Spoke for Distribution
@chsweb #120char #bbcon
7. WEBSITE (DESKTOP)
Feed My Starving Children | Volunteer Work Opportunities
http://www. fmsc.org/
RANKING FACTORS
Reach
Longevity
Trust
Flexibility
DID YOU KNOW
70% of people read websites in the
morning. 1
Websites get most traffic on Mondays. 1
Page views peak at 11 a.m. 1
Blogs receive the most comments at 9
a.m. and on Saturdays. 1
Posting more than once per day results in
nearly twice as many page views. 1
1. http://ow.ly/6KAOj
@chsweb #120char #bbcon 7
8. WEBSITE (MOBILE)
Feed My Starving Children | Volunteer Work Opportunities
http://www. fmsc.org/
RANKING FACTORS
Reach
Longevity
Trust
Flexibility
DID YOU KNOW
In 2008, mobile access to the internet
exceeded desktop access for the first
time in history. 1
Today, two thirds of cell phone users say
they access the web/email from their
device. 2 YouTube Mobile gets over 100
million views per day. 4
By 2014 more people will access your
website with their phone than a desktop
browser. 3
1 http://ow.ly/6Krmn
2. http://ow.ly/6Krqm
3. http://ow.ly/6KrsU
4 http://ow.ly/6KCfX
@chsweb #120char #bbcon 8
9. EMAIL
BY THE NUMBERS
Reach
Longevity
What email elements are tested the most?
Trust
Flexibility
Subject Line 90%
Message 64%
Calls to Action 61%
DID YOU KNOW
Layout and Images 54% 75% of email subscribers say lack of
relevance is the biggest reasons they
choose to opt out, followed closely by
Day of Week 48% sending too frequently (73%) 1
Time of Day 47% The highest open rates and click through
rates occur early in the morning and
Landing pages during weekends.2
40%
Personalization 40%
From Line 31%
1 http://ow.ly/6KqXf
2 http://ow.ly/6KqQw
@chsweb #120char #bbcon 9
10. DIRECT MAIL
BY THE NUMBERS
Reach
Longevity
Trust
Flexibility
DID YOU KNOW
Every year, large proportions of online-
acquired donors switch from online giving
to offline sources — primarily to direct
mail. The reverse is not true, however;
only a tiny percentage of mail-acquired
donors give online in later years. 1
Online-acquired donors tend to give
much larger gifts than mail-acquired
donors. 1
1 http://ow.ly/6Ku2H
@chsweb #120char #bbcon 10
11. FACEBOOK
http://www. facebook.com/VW
VW USA
RANKING FACTORS
Reach
Longevity
Trust
Flexibility
DID YOU KNOW
Articles published and promoted on
Facebook are shared the most at 9 a.m.,
noon, and 7 p.m.1
Saturday is the best day to share on
Facebook. 2
Posting once every two days on
Facebook yields the most likes. 2
55 to 65 year old females are the fastest
growing Facebook population segment. 3
1 http://ow.ly/6KApU
2. http://ow.ly/6KAvf
3 http://ow.ly/6KByp
@chsweb #120char #bbcon 11
12. TWITTER
Volkswagen (vw) on Twitter
http://www. twitter.com/vw
RANKING FACTORS
Reach
Longevity
Trust
Flexibility
DID YOU KNOW
Retweets peak at 5 p.m. 1
Tweeting between one and four links per
hours yields the most click throughs. 2
Wednesday and weekend tweets yield
the most clicks. 1
The best time to tweet is at noon. The
second best time to tweet is at 6 p.m. 1
Mobile Twitter use grew 182% in the past
year. 2
1 http://ow.ly/6KApU
2. http://ow.ly/6KBt4
@chsweb #120char #bbcon 12
13. YOUTUBE
YouTube - Broadcast Yourself.
http://www. youtube.com/nonprofits
RANKING FACTORS
Reach
Longevity
Trust
Flexibility
DID YOU KNOW
35 hours of video footage is uploaded to
the to YouTube every minute. 1
More than half the videos on YouTube
have been rated or commented on by
users. 1
YouTube is the second largest search
engine. 2
Every auto-shared tweet results in six
new YouTube browsing sessions 1
1 http://ow.ly/6KCa3
2. http://ow.ly/6KCfX
@chsweb #120char #bbcon 13
14. HOUSE NETWORK
Spinal Cord Injury and Paralysis Community
http://www. spinalcordinjury-paralysis.org
RANKING FACTORS
Reach
Longevity
Trust
Flexibility
DID YOU KNOW
House Networks users are 10 times more
active per month than Facebook
followers.
House network members spend twice as
long on an organization's website as the
average website visitor.
10% of nonprofit organizations report
raising more than $10,000 on their house
networks compared to only 2.4% on
Facebook communities.
@chsweb #120char #bbcon 14
15. BE SURE TO MEASURE
Accentuate the positive
@chsweb #120char #bbcon
16. MEASURING ACROSS MULTIPLE CHANNELS
HootSuite - Social Media Dashboard for Teams using Twitter, Facebook, Linkedin
http://www. hootsuite.com
TOOLS & SOFTWARE
Website Measurement
Tools Google Analytics
http://14blocks.com/ Google Webmaster Tools
KISSmetrics
SeeVolution
Social Measurement
Social Bro
Facebook Insights
Hootsuite
Bit.ly
AddThis
14 Blocks
Simply Measured
Wildfire Social Media Monitor
Tap11
@chsweb #120char #bbcon 16
17. WHAT SHOULD YOU MEASURE?
Week One
• Test variations in messaging and calls to action (A vs. B)
• Test early morning, afternoon, and early evening USE A CALENDAR
• Test different post frequencies, varying from four promotions/posts Create a testing plan and add it to your
per hour to once every two days work or personal calendar.
Include reminders to send your
Week Two - Repeat Week One messaging at pre-defined times such as
• Retest variations in messaging and calls to action (A vs. B) 9 a.m., noon, and 7 p.m.
• Retest early morning, afternoon, and early evening Include reminders to check analytics 24
• Retest different post frequencies, varying from four promotions/ hours after each message is sent.
posts per hour to once every two days
Some tools, such as HootSuite, allow you
to compose and schedule messaging to
Week Three and Four go out at a specified day and time to
Resend the message (A or B) that got the best response. Send the specified channels.
message in the best time slot and at the frequency with the highest
Use automation tools sparingly to avoid
level of engagement. appearing impersonal.
Monitoring
• How many page visitors? Unique visitors? (Google)
• Facebook Engagement (Insights)
• Twitter engagement (Klout achievements, Bit.ly, Hootsuite)
• How many subscribers? Open rate? Click through? (CRM)
• Bounce rate and pages per visit (Google)
@chsweb #120char #bbcon 17
19. START WITH WHAT YOU KNOW
1. What is our mission?
You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.
2. What is the objective of this campaign/initiative?
Keep this answer short, less than 60 characters, including white space.
3. What is a single word, or a two or three word phrase that describes this campaign or initiative?
Summarize #2 above using a single word or phrase
4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time.
Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.
5. What photo and/or video can be used to illustrate this initiative/campaign?
Alternate Text:
Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.
6. What is the web address for more information?
QR Code:
Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly).
@chsweb #120char #bbcon 19
20. START WITH WHAT YOU KNOW
1. What is our mission?
1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise
120 million dollars by becoming one of 120 celebrity CareActor donors.
You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.
2. What is the objective of this campaign/initiative?
Uniting Actors Who Care to End World Hunger
Keep this answer short, less than 60 characters, including white space.
3. What is a single word, or a two or three word phrase that describes this campaign or initiative?
End World Hunger
Summarize #2 above using a single word or phrase
4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time.
The average celebrity gift multiplied by one hundred and twenty is enough to end world hunger
for 1 million starving children.
Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.
5. What photo and/or video can be used to illustrate this initiative/campaign?
end-world-hunger.jpg Alternate Text: five dollars ends world hunger
Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.
6. What is the web address for more information?
http://www.careactors.org/end-world-hunger QR Code: http://bit.ly/endhngr
Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly).
@chsweb #120char #bbcon 26
21. START WITH WHAT YOU KNOW
1. What is our mission?
1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise
120 million dollars by becoming one of 120 celebrity CareActor donors.
You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.
2. What is the objective of this campaign/initiative?
Uniting Actors Who Care to End World Hunger A Title (Meta) C Heading One
Keep this answer short, less than 60 characters, including white space.
3. What is a single word, or a two or three word phrase that describes this campaign or initiative?
End World Hunger D Keyword(s)
Summarize #2 above using a single word or phrase
4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time.
The average celebrity gift multiplied by one hundred and twenty is enough to end world hunger
for 1 million starving children E 1st Paragraph F Description (Meta)
Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.
5. What photo and/or video can be used to illustrate this initiative/campaign?
end-world-hunger.jpg G Photo/Media Alternate Text: world hunger
five dollars ends
Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.
6. What is the web address for more information?
http://www.careactors.org/end-world-hunger B Friendly URL QR Code:
http://bit.ly/endhngr
Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly).
@chsweb #120char #bbcon 27
22. WEBSITE (DESKTOP)
A Title (Meta) 120 CareActors - Uniting Actors Who Care to End World Hunger
http://www. careactors.org/end-world-hunger
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 29
23. EMAIL
A Title (Meta)
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 31
24. EMAIL NOTIFICATIONS (INDIRECT)
A Title (Meta)
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 32
25. DIRECT MAIL
A Title (Meta)
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 34
26. FACEBOOK
A Title (Meta) Facebook
http://www. facebook.com
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 36
27. TWITTER
A Title (Meta) Title Text
http://www. what.org
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 38
28. YOUTUBE
A Title (Meta) YouTube - Broadcast Yourself
http://www. youtube.com
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 41
29. SEARCH ENGINE RESULTS PAGE (INDIRECT)
A Title (Meta) Google
http://www. google.com
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon 43
30. DIRECTORIES (DMOZ.ORG)
A Title (Meta) Open Directory - Science: Environment: Biodiversity: Conservation: Mammals: Primates: Gorillas
http://www. dmoz.org
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon
45
31. DIRECTORIES (DMOZ.ORG)
A Title (Meta) Open Directory - Science: Environment: Biodiversity: Conservation: Mammals: Primates: Gorillas
http://www. dmoz.org
B Friendly URL
C Heading One
D Keyword(s)
E 1st Paragraph
F Description (Meta)
G Photo/Media
@chsweb #120char #bbcon
46
32. THANK YOU
Go forth & create.
@chsweb #120char #bbcon