Acquiring Talent through Digital Media focuses on how companies can leverage social media for talent acquisition and engagement. Some key points made in the document include: 1) Social media allows companies to build their employer brand, source passive candidates, gain insights into niche skills, and build an internal pipeline of potential employees. 2) Challenges include lack of investment, limited ability to moderate content, and invasion of employee privacy. 3) Tata Communications uses social media like Facebook, Twitter, and Chatter to engage externally, share company updates, recognize employees, and allow workers to provide feedback to leadership.

1. Acquiring Talent through Digital
Renu Bidalia
Presented by
Media
© 2010 Tata Communications Ltd., All Rights Reserved
© 2010 Tata Communications Ltd., All Rights Reserved

2. What come’s to your Mind.. When you hear about Social
Media/ Networking sites…..
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More than 500 networking websites
Disclaimer: All Images are taken from Google

3. Few Facts About Social Media
• Social Media is the World’s Most Popular Online Activity
According to comScore social networking sites reach 82% of the
world’s online user population. In 2011, social networking accounts for
19% of all time spent online against 6% in 2007.
• Social Networking Transcends and Reflects Regional Differences
Social networking has grown in every single country transcending
cultural and religious differences. In Latin America , Europe and the
Middle East (3 very culturally different regions) social networking
accounted for at least 24% of all time spent online.
• Mobile Devices are Fuelling Social Addiction
Social networks and mobile smart phones have combined to turn
people into mobile social web addicts.
• The UK showed the highest social networking penetration among mobile users at 35
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percent
• 64 percent of smartphone users reported accessing social networking sites once in the
previous month
• Nearly 40 percent reported doing so almost every day
• Social Networking is for “Everyone” – not just the young
Source: http://www.jeffbullas.com/2011/12/23/10-things-you-must-know-about-the-state-of-social-media-in-2011/

4. Why Social Media?
The Gen “Y” tools has opened up communication across world boundaries.
Exploit it to suit your needs…
• Branding
• Building “The Preferred Employer Brand”
Advantage of Social
• Word of Mouth Media:
• Partners and customers reach • High Acceptability
• Hiring new employees • High Usability
• Instant Accessibility
• Hire Passive job seeker
• Better Reach
• Niche skill resources
• Building Pipeline of potential employee
• Business Expansion
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• Promote product & services
• Generating Business Lead/ Targeting new customers
• Building open work culture
• Platform to interact with organization Leadership Team
• Employee Engagement
• Discussion forums

5. The Flip Side
Challenges in Leveraging Social Basic Challenges:
Media
• Difficult to moderate the
• Limited or no investment from content/views of employee
organizations to build complete
social media framework. • Need qualitative content and
resources to sustain it
• Most of the organization in India Flip Side
are not able to leverage social • Employees will lose their interest if
media for hiring. Leadership is not active on internal
social media.
• Lack of proper training & guidelines
to recruiters • It will not give overnight positive
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results, however negativity spread
• Perception that it will be useful for faster.
middle & senior level hiring
• Invasion of an individual’s privacy

6. Social Media@ TCL
• Leadership team act as Brand Ambassador
• Engage with external & internal customers to build
relationship with them
.
• Share regular updates about the company with the
community through Facebook & Twitter
• Building Open work culture through & Chatter
• Recognize employees in social forums
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• Employees can share their suggestions or concerns in
these forums and leadership team always reply to
employees.
• Hire passive job seekers through LinkedIn

7. © 2010 Tata Communications Ltd., All Rights Reserved