The document summarizes the key findings of an Internet usage poll of 900 African Americans and Hispanics conducted in December 2009. Some of the main findings include: - 42% of respondents described themselves as regular Internet users, while 30% were occasional users and 28% were outliers. - Factors associated with more regular usage included being a middle-class woman over 50, a college graduate, or having a household income over $75,000. - Respondents said that increasing Internet speed would most inspire them to use the Internet more. Lack of access to a computer or the cost of Internet services were the top reasons for non-use.

1. IIA Internet Usage Poll – December 10, 2009
Internet Innovations
Connecting and Helping to
make lives better
Nationwide survey of 900 African Americans and Hispanics
Presented by Cornell Belcher
December 10, 2009

2. Key Findings
The 2006 Mayoral Primary

3. IIA Internet Usage Poll – December 10, 2009
Methodology
 These findings are from a survey conducted
by brilliant corners Research & Strategies on behalf of
the Internet Innovation Alliance. We reached 700
African American and 200 Hispanic adults over the
age of 18 using professional telephone interviewers
from December 1 through December 7, 2009. The data
was weighted slightly by gender, age, race and region
to more closely reflect the general population. The
margin of error for the combined sample is +/-3.3%.
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4. Internet Usage
The 2006 Mayoral Primary

5. IIA Internet Usage Poll – December 10, 2009
Q. How would you
Frequency of use: Black & Hispanic
best describe your
Internet usage, I'm on
it all of the time, not
all the time but I'm
pretty regular,
occasionally when I
need to do something,
only once in a while,
Total Black Hispanic never use the
Internet?
Regulars 42% 40% 44%
Occasional 30% 27% 32%
Outliers 28% 33% 24%
Use it all the time 16% 19% 14%
Pretty regular 26% 21% 30%
Occasionally 30% 27% 32%
Rarely 13% 11% 14%
Never 16% 21% 11%
Don’t know/ refused 0% 0% 0%
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6. IIA Internet Usage Poll – December 10, 2009
Most likely to use the Internet regularly
Middle class women 50+ 79%
College graduates 68
Middle class liberals 68
More affluent married/partnered 66
High income moderates 66
Students 64
Income over $75k 61
Married/partnered fathers 58
Self-ID Republicans 56
Age 30-39 54
Employed 52
Integrated neighborhoods 49
Total 42
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7. IIA Internet Usage Poll – December 10, 2009
Outlier internet users
Impoverished age 50+ 54%
Age 65+ 46
Non-college graduates 50+ 42
Homemakers 39
Income under $20k 33
Liberals 50+ 31
Modest income singles 29
High school education or less 23
Conservatives 23
No children <18 22
Great Lakes states 22
Self-ID Independent men 21
Total 16
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8. IIA Internet Usage Poll – December 10, 2009
Q. And if there was
Speed critical for ease of Internet access
one thing you could
change to make it
easier to access the
Internet what would
that be?
Total Black Hispanic
It was free 10% 7% 11%
Wi-fi everywhere 7% 9% 7%
Voice activated 1% 4% 0%
Automatically go to browser 0% 0% 0%
Stop pop-ups 1% 2% 1%
Speed of connection 18% 10% 22%
Cheaper 7% 6% 8%
Better search engines 1% 2% 0%
Easier access 3% 2% 4%
Int'l coverage 1% 2% 0%
Control of viruses 2% 2% 3%
User-friendly 3% 4% 3%
More open windows 0% 0% 0%
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9. IIA Internet Usage Poll – December 10, 2009
Q. And if there were
Inspiring interest in Internet access
one thing that you
could change that
would make you more
likely to want to
access the Internet,
what would that one
Total Black Hispanic thing be?
Don't use 18% 21% 15%
Easier to pay bills online 1% 2% 0%
No adult content 1% 2% 0%
User-friendly/learn to use 3% 8% 0%
Affordable 7% 1% 11%
Fix it myself 1% 2% 0%
Better privacy 8% 2% 12%
Be rich/ learn to make money 2% 1% 3%
Keep in touch with distant family members 1% 1% 0%
Music (listening) 1% 0% 2%
Other 5% 7% 3%
Nothing 29% 32% 27%
Don't know 24% 21% 26%
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10. Equipment
The 2006 Mayoral Primary

11. IIA Internet Usage Poll – December 10, 2009
Q. Now just thinking
Shared vs. private portal
about your personal
use, do you mainly
gain access to the
Internet through a
shared or public
portal such as the one
at work, school, a
library or Internet café
or do you mainly
access the Internet
through a private
portal you access at
home or through
other personal
equipment?
Do you think you
would use the Internet
more, less or about
the same amount of
time you do now if
you had access to a
private portal?
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12. IIA Internet Usage Poll – December 10, 2009
Q. Where do you
Internet access
generally have access
to the Internet, at
home, at work, at
school, mobile
device, a public
library or Internet
café?
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13. IIA Internet Usage Poll – December 10, 2009
Q. Currently, how
Location while using internet
many locations do
you currently use to
gain access to the
Internet, do you have
access at work, at
home, at school or
some other place?
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14. The 2006Activities Primary
Mayoral

15. IIA Internet Usage Poll – December 10, 2009
Internet activities
Q. Now I'd like to read
to you a list of
activities that some
have described as
among the activities
that are the most
important to be able
to do on the Internet.
_– For each one,
please rate using a
scale of 0 to 10 where
0 means that this
activity isn't at all
important to be able
to do, a 5 if it is an
activity that is
somewhat important
to be able to do, and a
10 if this is something
that is extremely
important to be able
to do. You can use
any number between
0 and 10.
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16. IIA Internet Usage Poll – December 10, 2009
Internet activities (cont.)
Q. Now I'd like to read
to you a list of
activities that some
have described as
among the activities
that are the most
important to be able
to do on the Internet.
_– For each one,
please rate using a
scale of 0 to 10 where
0 means that this
activity isn't at all
important to be able
to do, a 5 if it is an
activity that is
somewhat important
to be able to do, and a
10 if this is something
that is extremely
important to be able
to do. You can use
any number between
0 and 10.
16

17. IIA Internet Usage Poll – December 10, 2009
Internet activities (cont.)
Q. Now I'd like to read
to you a list of
activities that some
have described as
among the activities
that are the most
important to be able
to do on the Internet.
_– For each one,
please rate using a
scale of 0 to 10 where
0 means that this
activity isn't at all
important to be able
to do, a 5 if it is an
activity that is
somewhat important
to be able to do, and a
10 if this is something
that is extremely
important to be able
to do. You can use
any number between
0 and 10.
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18. IIA Internet Usage Poll – December 10, 2009
Top internet activities
Regular Occasional
Staying in touch with
Education related 7.7 7.3
family
Staying in touch with
7.7 Health information 7.0
family
Financial activities 7.5 Education related 6.8
Info sites: weather,
Work related 7.4 6.7
traffic maps
Info sites: weather, traffic
7.3 Work related 6.5
maps
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19. IIA Internet Usage Poll – December 10, 2009
Q. Which of the
Reasons for non-use of internet
following reasons best
describes why you do
not have Internet
access?
Total Black Hispanic
Do not have a computer or Internet enabled
25% 22% 29%
device
Do not have or can't get cable Internet service 4% 1% 8%
Do not have or can't get telephone Internet
0% 0% 0%
service
Cable access too expensive 7% 9% 4%
Wireless access through phone too expensive 2% 3% 0%
Don't know how to use the Internet 11% 14% 6%
No need for the Internet 32% 29% 38%
Opposed to using the Internet 1% 1% 3%
Too old to use Internet 5% 7% 0%
All of the above 3% 3% 2%
Something else 8% 7% 8%
Don’t know/ refused 3% 3% 2%
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20. IIA Internet Usage Poll – December 10, 2009
Q. Now I'd like to read
Internet enticements
you a list of actions
that if taken other
people said it would
make them more
likely to subscribe to
Internet services. For
each one I'd like you
to tell me whether, in
general, it would
make you much more
likely, somewhat more
likely, somewhat less
likely, much less
likely to subscribe to
Internet services? If it
would make no
difference either way
or you're just not sure
please say so.
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21. Internet Value
The 2006 Mayoral Primary

22. IIA Internet Usage Poll – December 10, 2009
Value of internet access
Q. Now I'd like to read
you a list of reasons
some people have
given to explain why
the Internet is so
valuable. Whether or
not you use the
Internet personally,
just going by
everything you know
or have heard about
the Internet, for each
one I'd like you to tell
me whether you agree
or disagree that this is
one of the reasons
why the Internet is
valuable.
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23. IIA Internet Usage Poll – December 10, 2009
Value of internet access (cont.)
Q. Now I'd like to read
you a list of reasons
some people have
given to explain why
the Internet is so
valuable. Whether or
not you use the
Internet personally,
just going by
everything you know
or have heard about
the Internet, for each
one I'd like you to tell
me whether you agree
or disagree that this is
one of the reasons
why the Internet is
valuable.
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