Tourism Businesses: How to Use Social MediaChris Celek
Overview of how to use social media to connect your tourism business with customer. Presented Oct. 13, 2009 to members of the Tourism Council of Greater Cincinnati.
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
Tourism Businesses: How to Use Social MediaChris Celek
Overview of how to use social media to connect your tourism business with customer. Presented Oct. 13, 2009 to members of the Tourism Council of Greater Cincinnati.
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
Podcast/webcast manual and training – Produced for e-NC under a grant from the W.K. Kellogg Foundation, these products educate the reader about podcasting and webcasting. They also provide a tutorial describing how to produce a first time podcast for free.
More Fun, Better Results? - University of Utrecht 2009 - Ruigrok | NetPanelMarja Ruigrok
Why more fun in participating in research is important: the results get better. A lecture for international students at the University of Utrecht. December 2009
Remote Participation: A Practical Guide To Live StreamingInner Ear
For many cultural projects, its greatest asset presents its greatest challenge: the location. With reference to inspiring examples from Scotland and around the world, the Inner Ear team will present a seminar on what’s possible, what to think about, how to approach a live stream, what the audience get out of it and how to ensure return on investment. Case studies will include Cowal Highland Gathering (Dunoon), Granite Noir (Aberdeen) and Glenfiddich Piping Championship (Blair Atholl).
First delivered at XpoNorth 2019 in Inverness by Dougal Perman and Katie McGeary from Inner Ear.
Get in touch with Inner Ear to find out more about how remote participation, especially live streaming, can benefit your cultural and creative projects: www.innerear.co.uk/contact.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.
National Speakers Assocication of Australia (NSAA)-Western Australia Chapter ...Craig Rispin
National Speakers Assoc. of Australia-Western Australia Chapter Virtual Presentation
All about the opportunity for Professional Speakers in the Virtual Conference area.
Yes, there is a typo or too ;-) But I prefer speed over accuracey...
EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & NewsgatorThe 2.0 Adoption Council
Third of a four-part series on how to roll out 2.0 in the large enterprise. This presentation is the the EMC Enterprise 2.0 Case Study, and focuses on the business case, getting buy-in, dealing with critics, user adoption, moderation, training and education, benefits, and defining success.
For more information on The 2.0 Adoption Council, please visit our web site. http://www.20adoptioncouncil.com
Ctzen permite reportar todos los incidentes de las ciudades, comunicarse con el gobierno para encontrar la solución y ganar premios por ello.
Millones de personas podrán generar la información necesaria para construir ciudades inteligentes. Ctzen es una solución colombiana que permite reportar todo lo que requiera atención estatal (cómo movilidad, alcantarillas, alumbrado, etc.) y deba mejorarse.
Así mismo, para que los ciudadanos participen activamente en esta app, se ha generado un
sistema de puntos con el que Ctzen reconoce la actividad de los ciudadanos y el aporte que estos hacen a su ciudad. Pero ¿cómo ganar Ctzen points y ayudar a mejorar su ciudad?
En esta guía podrá encontrar el paso a paso de cómo usar esta app, cómo obtener recompensas y cómo comunicarse con el gobierno. El primer paso es descargarla de forma gratuita en iOS y Android, o utilizarla directamente desde su portal web.
O mercado de cobrança vive momentos desafiadores em termos de estratégia, intensificado com a expansão do crédito e o apoio ao consumo. Nesse cenário, para abordar as principais técnicas desse segmento, entrevistamos Gabriel Cantanhêde Jr., especialista em crédito e cobrança.
Ponencia impartida por José Luis Velasco, Quality, Sustainability & Customer Service de LOEWE durante la celebración del Día Mundial de la Calidad 2015.
Podcast/webcast manual and training – Produced for e-NC under a grant from the W.K. Kellogg Foundation, these products educate the reader about podcasting and webcasting. They also provide a tutorial describing how to produce a first time podcast for free.
More Fun, Better Results? - University of Utrecht 2009 - Ruigrok | NetPanelMarja Ruigrok
Why more fun in participating in research is important: the results get better. A lecture for international students at the University of Utrecht. December 2009
Remote Participation: A Practical Guide To Live StreamingInner Ear
For many cultural projects, its greatest asset presents its greatest challenge: the location. With reference to inspiring examples from Scotland and around the world, the Inner Ear team will present a seminar on what’s possible, what to think about, how to approach a live stream, what the audience get out of it and how to ensure return on investment. Case studies will include Cowal Highland Gathering (Dunoon), Granite Noir (Aberdeen) and Glenfiddich Piping Championship (Blair Atholl).
First delivered at XpoNorth 2019 in Inverness by Dougal Perman and Katie McGeary from Inner Ear.
Get in touch with Inner Ear to find out more about how remote participation, especially live streaming, can benefit your cultural and creative projects: www.innerear.co.uk/contact.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.
National Speakers Assocication of Australia (NSAA)-Western Australia Chapter ...Craig Rispin
National Speakers Assoc. of Australia-Western Australia Chapter Virtual Presentation
All about the opportunity for Professional Speakers in the Virtual Conference area.
Yes, there is a typo or too ;-) But I prefer speed over accuracey...
EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & NewsgatorThe 2.0 Adoption Council
Third of a four-part series on how to roll out 2.0 in the large enterprise. This presentation is the the EMC Enterprise 2.0 Case Study, and focuses on the business case, getting buy-in, dealing with critics, user adoption, moderation, training and education, benefits, and defining success.
For more information on The 2.0 Adoption Council, please visit our web site. http://www.20adoptioncouncil.com
Ctzen permite reportar todos los incidentes de las ciudades, comunicarse con el gobierno para encontrar la solución y ganar premios por ello.
Millones de personas podrán generar la información necesaria para construir ciudades inteligentes. Ctzen es una solución colombiana que permite reportar todo lo que requiera atención estatal (cómo movilidad, alcantarillas, alumbrado, etc.) y deba mejorarse.
Así mismo, para que los ciudadanos participen activamente en esta app, se ha generado un
sistema de puntos con el que Ctzen reconoce la actividad de los ciudadanos y el aporte que estos hacen a su ciudad. Pero ¿cómo ganar Ctzen points y ayudar a mejorar su ciudad?
En esta guía podrá encontrar el paso a paso de cómo usar esta app, cómo obtener recompensas y cómo comunicarse con el gobierno. El primer paso es descargarla de forma gratuita en iOS y Android, o utilizarla directamente desde su portal web.
O mercado de cobrança vive momentos desafiadores em termos de estratégia, intensificado com a expansão do crédito e o apoio ao consumo. Nesse cenário, para abordar as principais técnicas desse segmento, entrevistamos Gabriel Cantanhêde Jr., especialista em crédito e cobrança.
Ponencia impartida por José Luis Velasco, Quality, Sustainability & Customer Service de LOEWE durante la celebración del Día Mundial de la Calidad 2015.
Infosys’ Global Hiring: Ethnocentric or Polycentric?etcases
This case study introduces to the sensitivities involved in staffing a global company's multiple offices spread across multiple global locations. In the backdrop of the six law suits filed against Infosys in US courts, this case study takes the students/participants through the legal compliance and ethical standards expected of a global firm in managing its global HR. Infosys had been facing six lawsuits in the US filed by the job aspirants and employees of the company for its practices of employee discrimination and B-1 visa misuse. In 2011, Jack B. Palmer (Palmer), an employee of Infosys, filed a whistle-blower complaint with the company regarding the misuse of B-1 visas and discrepancies in the I-9 processes. When the company ignored his complaint and harassed him, he took the matter to court. The Federal Government slapped a fine of $34 million on the company for B-1 visa misuse. In 2013, four of the Infosys' job aspirants/employees filed a civil action lawsuit alleging about the company's discrimination with respect to language, regional and national bias, as it hired mostly South Asians. All along the company had been denying of any illegal practice, discrimination or harassment. The bigger question that emanates from these incidents at Infosys is what it takes for a global company to recruit and manage a global workforce at various global locations?
Establezca los principios básicos para crear apps móviles.
De acuerdo con Yeeply, es difícil encontrar a alguna persona entre los 18 y los 65 años que no tenga un Smartphone, aunque sus necesidades sociales y laborales son distintas en cuanto al uso de aplicaciones móviles; así que aunque existen millones de apps en las tiendas, puede que no exista un aplicación que resuelva cierto interés de las personas, es así precisamente como nacen las apps, pero también es donde surgen las dudas: ¿Cómo crear una app si no tengo ni idea de programación?
Con esta guía rápida podrá establecer los principios básicos y los pasos a seguir en el desarrollo de una aplicación móvil.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
4 Strategies for Developing a Unified Digital ExperienceHanson Inc
How should brands, in 2012, present a unified digital experience to their customer? Here's a SlideShare, by Hanson Inc's Mike Osswald, of four top-line strategies to address right now before getting down to the smaller stuff.
www.hansoninc.com
Augmenting your Technical Documentation with User-Generated ContentScott Abel
Presented by Scott Abel at the Society for Technical Communication Summit, June 2, 2008 in Philadelphia.
Your user community can be an invaluable source of information about your product or service. Using Web 2.0 technologies, you can augment your existing technical documentation with user-generated content. The presentation will explore the possibilities, as well as the perils, of leveraging this often-overlooked resource.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
4. Offline Live
Network SEO
Conversation
March 11, 2009 4
5. The Search Engine Hub
It’s a News Source It’s an Information Hub
Landing Page
Video content
Commerce
Press release
Blog/Media Review
Source: Hitwise
March 11, 2009 5
6. What Are People Doing
Monthly Time Spent in Hours:Minutes
4Q 2008
K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
On Traditional TV* 106:37 103:48 118:28 142:29 147:21 173:00 190:40 207:29
Watching Timeshifted TV* 5:11 4:24 5:01 10:50 9:44 8:31 7:54 3:58
Using the Internet** 5:19 11:27 13:00 28:15 38:40 37:06 33:39 26:29
Watching Video on
1:49 2:49 5:03 4:14 3:20 2:34 1:34 1:08
Internet**
Mobile Subscribers
Watching Video on a n/a^^ 6:38^^ 2:53 3:42 3:37 2:53 2:10 n/a°°
Mobile Phone
Key fact:
31% of Internet activity occurs
when consumers are also watching television
Source: The Nielsen Company
March 11, 2009 6
7. What People AREN’T Doing
The vast majority of consumers are not embracing the latest in web and
consumer electronic applications
Percentage that answered they spend zero hours per week on each of the following
activities in a typical week
100% 91%
86% 83% 83%
77% 75%
80%
67% 64% 63%
60%
40%
20%
0%
Participating in a Watching videos Using a Web Writing blogs or Emailing from a Playing video Reading blogs or Participating in Listening to
virtual world on a mobile camera and contributin g to mobile games on the go listening to communities of Internet Radio
(e.g., Second phone or other VoIP service online phone/mobie (on a handheld podcasts interest on the
Life) mobile device (e.g., Skype) to references (e.g., device game device or Internet (e.g.,
see & talk to Wikipedia) phone) Yahoo groups)
family
members/friends
Source: Accenture
March 11, 2009 7
8. Hello, Cold Water Reality
Engage in the conversation or die! Social media is a tactic
When the content is appropriate
Web video is hot!
Valuable direct & search engine
The press release is dead
content
A short-form, search-engine-friendly
Blogging is about conversation platform (Twitter is even shorter)
You do…the customer is just louder
The customer controls the
(be ready to respond)
message
Have your own network and the
Go viral
right content…and luck
March 11, 2009 8
10. The Common Questions
What it’s good for
Topic What to consider
Blogs Short content, public response Editorial focus (opinion, news)
Twitter Fresh, short content, networking Small audience; early stage
Video Visual content Appropriate subject matter
Forums Customer service; feedback Moderated; open discussions
Social Networking Direct reach Proprietary, LinkedIn, Facebook?
Search engine optimization Helping people find you Optimize off-site content
Search engine marketing Helping people find you Advertise beyond sales
Public Relations Raising awareness; reputation Fragmented media; newsworthiness
March 11, 2009 10
11. First, Drink the and Try it Out
• Google Adwords
• Blog, twitter, engage in forums
• LinkedIn or Facebook Groups
• Try video on video sites, blogs, Facebook
• New widgets on your blog
• Ask around, get feedback
www.go2web20.net
March 11, 2009 11
12. Research
• Do an online survey Survey Suggestions
Ask open-ended questions followed by
• Hold a focus group or interview multiple choice
them by phone 1. What they search for and why
• Engage online audiences in 2. What they click on (text, video etc)
appropriate online forums 3. What communications tools they use and
why (email, social networks, forums)
• Read marketing articles about 4. What ads they click on and why
our industry 5. What information they use for decisions
• Test Test Test Test search terms/language
You will gain critical knowledge
and an invaluable experience base…
March 11, 2009 12
13. Research &
Learn
ASK TARGET
Ask your
audience what is
relevant and why
Hype = High Risk
Outreach Target
Reality = Strong ROI
It’s a sales pitch:
Understand the
is it relevant,
target of your
contextual,
sources of
etc.? How do you
influence (they
like being
may be offline)
pitched?
March 11, 2009 13
14. Plan and Track
Web site and content
Component Sub-components Reach Relevance Status
SEO Analysis
Static Content Reports, About
Dynamic Content Blog, Twitter
Circulation RSS/Email
Networking Widgets/Groups (Facebook, LinkedIn)
Feedback Mechanism Form, groups, mailing list, blog
All distributed Content Newsletters, Videos, Advertisements
Community & Content Distribution
Component Sub-components Reach Relevance Status
Community Building LinkedIn Groups, Meetup
Video YouTube, Dailymotion, Veoh
Crowdsourced StumbleUpon
Search
Component Sub-components Reach Relevance Status
SEO Blog, press releases
SEM Ads, landing pages
Media YouTube, Flickr
March 11, 2009 14
15. Have Process In Place
• Do they know your business
People • Do they know your audience
• Content
• Targets
Research
• Context
• Copyright
Legal Review • Truth in advertising
• Internal
• Partners
Review
• Audience testing
Execute & Measure
March 11, 2009 15
16. Where is all this going?
Everyone Niche and Speed
TV-PC-Mobile
Shares Control Fragmented Offline Matters! Speed
converging
of Media Media Speed
Teens14-17 going
to the mall an
average of 5x a
month for 2 hours
per trip, visiting
an average of five
stores. - Arbitron ,
November 2008
March 11, 2009 16
18. Thank You
Twitter.com/fortexgroup
Fortexgroup.com/blog
Marketingsherpa.com
Marketingprofs.com
LinkedIn Digital Marketing Groups
Contact me at cohen@fortexgroup.com or (203) 569-9436