Download to read offline
Uploaded byZach Woodward
Centre for Arts and Technology - Radian6
The document discusses using social media to engage prospective students, current students, alumni, and monitor competing schools. It introduces the Centre for Arts and Technology and explains how their social media monitoring platform can help identify these groups, understand what they're saying, and help with recruitment, retention and engagement. Pricing options for the starter edition and additional features are also listed.
Centre for Arts and Technology - Radian6
- 1. Centre for Artsand Technology: Engaging Prospective Students/Parents, Current Students, Alumni, Monitor Competing Schools Through Social Media Zach Woodward Account Executive, Higher Education @zachwoodward
- 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. Students, Parents, andAlumni Share More than Ever! 340 million Hope I get into.. tweets/day Cool video… Thinking about Just applied transferring.. to.. Top 5 Reasons to apply to.. 1.5 billion Facebook posts/day Billions of blogs & communities
- 4. Insights know/discover/ Analysis understand Summary Dashboard Dashboard listen/learn/ share/realize/ measure Platform inform Coverage/metrics/ Mobile global API engage/move/ build/Integrate/ coordinate Engagement customize Console find/collaborate/solve
- 5. WHY ? Self-‐serve, Real-‐ Online Most ;me, Intui;ve Social Media Engagement comprehensive Globalized Interface Metrics Workflow Mgmt data coverage • All blogs • Support for 17 • Comments, views, • Users can setup topics • Web based, (over 150 million) languages, keywords, engagement, topical to track and be desktop, and mobile • Forums content and sources. in-‐bound links, viewing/analyzing solu;ons for full (English, Spanish, engagement and (tens of thousands) • de.licio.us bookmarks, results in a maHer of a French, Italian, outreach tracking • Online mainstream digg votes, RediH couple of minutes German, Japanese, • twiHer metrics, forum • Par;cipa;on news (over 25 • Data delivered to the assignments, thousand) simplified Chinese, thread size dashboard in real-‐;me tracking, audit trails, • Top rich media sites Korean, Russian • Facebook Likes as it is discovered and workflow (over 500) Finnish, Dutch, • Compete.com site indexed management • Comments Swedish and traffic metrics • Configurable, • Source tags added • Microblogging Portuguese, Danish, • Web Analy;cs Transparent Influence to the system, can -‐ TwiLer Norwegian, Polish, -‐ Site Visitors Model now be used to slice -‐ Friendfeed Turkish) -‐ Conversions • Real-‐;me alerts and and dice in the UI • Linkedin Answers • Ability to easily filter -‐ Time on site automated dashboard • Segmen;ng is mul;-‐ • Facebook content by both reports level • Google Buzz language and • Pintrest geography
- 6. Sample of HigherEducation Customers
- 7. Listen and IdentifyProspective Students Increase Student Retention Issues on Campus Engage Alumni You can add notes conversations and tags to people in real time.
- 8. Identify Your Community As tagged users continue to engage in the social web you will see the tag attached to their account in your stream Click the tag to see all conversations happening by that specific group of tagged people
- 9. Listen and LearnFrom Competing Schools Vancouver Film School NSCAD &#$% *Data pulled from the entire public social web (see previous slide for coverage)
- 10. Reporting Easily export all data from Radian6 in a format of your choosing. And Setup alerts to email you a report everyday, or each time a specific conversation happens.
- 11. Identify Subjects PeopleAre Talking About Related to Centre for Arts and Technology
- 12. ROI of SocialMedia? There is a Risk of Ignoring Conversations Convert one prospective student, or retain one unhappy student using data discovered on the social web, and social media monitoring is more then paid for: : $7,200 = 1.5x Return! : : $17,900 (one year)
- 13. Pricing Breakdown Radian6 StarterEdition - $7,200/year 1 Platform User 10,000 pooled mentions per month Summary Dashboard Analysis Dashboard Engagement Console Mobile App (iPhone) Optional Additions: Additional Platform User: $1,200/year Historical Data: $1,440/year Web Analytics Integration, (Google Analytics): $600/year Topic Setup Service: $500/profile (one time fee)
- 14.
- 15.