Twitter has the potential to be used as an "electronic grapevine" for both positive and negative outcomes. [1] Positively, it can help spread accurate and useful information to help customer support, small businesses, and improve employee efficiency. [2] However, there are also latent negative impacts like spreading misinformation that can damage customer confidence or break interpersonal bonds. [3] Managers must draw clear lines on appropriate use, such as only using Twitter personally outside work hours and not disclosing confidential information. They should also monitor content for privacy and legal compliance. [4] While archiving tweets in libraries and Google provides historical value, some users are concerned it could infringe on privacy if past tweets are accessible

1. MOHAMAD SYAZWAN RAHIMI BIN MOHD SHAH (1127893)
MOHAMAD FAZREEN BIN IBRAHIM (1127361)
AZMA SHAMHAFIZ BIN AZIMIN (1127467)
MUHAMMAD AJMAL SYAHMI BIN MOHD APANDI (1120009)
AMIR HAMZAH BIN KAMARUL ZAMAN (1125539)

2. HISTORY AND
BACKGROUND OF
TWITTER

3. Growth and
achievement of
Twitter

4. described as
microblogging the SMS of
the Internet
140 characters
, known as Jack Dorsey
"tweets".

5. January 22, 2010 – The first
unassisted off-Earth Twitter
Jack introduce the idea of Twitter launches a
message is posted from the
using SMS service to redesigned site with a new
International Space Station
communicate with small group logo
by NASA astronaut T. J.
Creamer
Evan Williams announces that
Originally called twttr
Twitter becomes it‟s own he is stepping down as CEO.
inspired by Flickr and the
separate and distinct Dick Costolo, formerly COO
five character length of
company of Twitter, takes over
American SMS short codes.
Williams‟ position.
9:50 PM Pacific Standard
Twitter usage increases from
Time (PST) – Jack Dorsey
20,000 tweets per day to The company began rolling
publishes the first Twitter
60,000 at the South By out “New Twitter”.
message, “just setting up my
Southwest (SXSW) Festival
twttr.”
Obvious Corporation form and
After the prototype had gone
acquire Odeo and all of its
through testing internally at
assets–including Odeo.com
Odeo twitter is released for
and Twitter.com from the
public use
investors and shareholders.

6. Twitter celebrated it‟s
Dorsey rejoined Twitter
sixth birthday and also
as executive chairman Twitter and Yandex
announcing that it has 140
focusing on product agreed to partnership.
million users and sees 340
management.
million tweets per day.
Twitter acquired
Twitter announced the
application developer Twitter overhauled its
opening office in Detroit
Atebits. Atebits had website once more to
and also expand its office
developed Tweetie for feature the “Fly” design.
in Dublin.
Mac and iPhone.
The company confirm that Twitter tested a new
the “New Twitter homepage and phase out
ecperience” for all users. the “Old Twitter”

7. Naoh Glass
• Glass developed an application that allowed a user to enter an audio blog
entry from a remote cell phone location. His small start-up, known as
AudBlog, was eventually folded into a partnership with Evan Williams, of
Blogger.com fame to create the company Odeo.
• In 2006, while with Odeo, Glass helped to create and develop the seed
idea for what would eventually become known as Twitter. Not only was
Glass the prime motivating force leading to its eventual development, he
is acknowledged as being responsible for coining the name "twttr", the
earliest form of the company's name.
Jack Dorsey
• Occupation : Computer Programmer, Inventor
• Birth date : November 19, 1976
• Education : Missouri University of Science and Technology, New York
University ( interested in computers and communications at early age and
began programming while still a student at Bishop DuBourg High School)
• Place of birth : St. Louis, Missouri
• Zodiac sign : Scorpion
• Best known as creator of twitter

8. Biz Stone
• Real name : Christopher Isaac “Biz” Stone
• Date of birth : March 10, 1974
• Education : Graduated from Wellesley High School and
Northeastern University
• Residence : Corte Mader, California, USA
• Occupation : co founder and Creative Director of Twitter and also
help to create and launch Xanga, Blogger, Odeo and The Obvious
Corporation.
Evan Williams
• Real name : Evan Clark Williams
• Date of birth : 31 march, 1972
• Place of birth : Clarks, Nebraska, United State
• Residence : San Francisco, California, USA
• Occupation : Entrepreneur
• Known for : Blogger and Twitter
• Education: University of Nebraska for 1 year and a half and then
leaving to pursue his career.
• William is a vegetarian

9. number of users
2011 300,000,000
2010 145,000,000
2009 75,000,000
2008 5,000,000
number of users
2007 750,000
2006 1,000
0
100,000,000
200,000,000
300,000,000

11. CASE STUDY..

12. 1
Describe The Richness Of Twitter As A
Communication Channel. Illustrate The Factors
That May Enhance Communication And Those
That Can Create Barrier..

13. Richness of Communication Channel
Posting, Memos, l E- Telephone Face to face
e- etters mail, insta , video meeting, conv
bulletins, re nt conference ersation
ports massages,
voice mail
LOW HIGH RICHNESS
RICHNESS Personal
Impersonal Two-way
One-way Slow
Fast TWITTER IS HERE!!
(means that Twitter is on the middle of high
and low richness)

14. GIVE COMPLETE
AND SOLID ACTIVE TO
ANSWER FOR LISTEN TO ALL
DISCUSSING COSTUMERS
CERTAIN TOPIC COMPLAIN
FACTOR
ENHANCE
COMUNICATION
FRIENDLY
CONSTRUCTIVE
COMMUNICATION
OF FEEDBACK

15. FACTORS THAT CAN CREATE
BARRIER IN COMMUNICATION
DIFFERENCE IN LANGUAGE QUESTION ABOUT PRIVACY
AND CULTURE AND SAFETY
FREEDOM IN EXPRESSING USES OF SHORTFORM AND
EMOTIONS EMOTICONS
eg: THNX  =THANKS

16. 2
Explain Twitters Potential As An
Electronic Grapevine, Including Possible
Positive And Latent Negative Outcomes…

17. EASY!!ELECTRONIC
GRAPEVINE IS TO LEARN
WAIT THE SOMETHING INFORMALLY
MINUTE!!WHAT AND UNOFFICIALLY URGH!! WHAT ARE
IS MEAN BY BY MEANS OF GOSSIPS AND THEY TALKING
ELECTRONIC RUMORS THROUGH THE ABOUT?? GOSSIP?!
GRAPEVINE USES OF ELECTRONIC RUMOUR?!
HUH?!! DEVICES..

18. TWITTERS POTENTIAL AS
ELECTRONIC GRAPEVINE
 AVERAGE 460000 NEW ACCOUNTS
CREATED PER DAY..
 AROUND 150 MILLION TWEETS
PER DAY..
 43% OF TWITTER ACCOUNT
HOLDERS UTILIZE THE SERVICE
THROUGH MOBILE DEVICES
ELECTRONIC GRAPEVINE IS:
FUCTIONAL IF=> INFORMATION IS ACCURATE
AND USEFUL
DYSFUNCTIONAL IF=> INFORMATION IS FALSE
AND DISTORTED

19. OUTCOMES OF ELECTRONIC GRAPEVINE
CUSTOMER HELP SMALL
SUPPORT BUSINESS
INCREASE TO KICK
POSSIBLE OFF
POSITIVE
OUTCOMES
HELP
EMPLOYEES
TO REMAIN
EFFICIENT IN
DISCIPLINE

20. LATENT NEGATIVE
OUTCOMES
CRISIS IN
DOWNGRADING
COSTUMER
OF COMPANY
CONFIDENCE
BOND
BETWEEN
PEOPLE MAY
BREAK

21. 3
Now You’re A Manager and Supervising a Team of
High-tech Digital Native. They Use Social
Networking Site Such Us Twitter All The Time. But,
How Do You Deal With This Behavior At Work?
What Lines Would You Draw On Appropriate And
Inappropriate Use?

22. Way to deal
with employee’s
addictive
Always keep in
Supervise the
touch with
employees by
employees
follow their
through twitter
twitter
Monitoring Training
content, Employees
keystrokes and through twitter
time spent at to increase the
keyboard business of
company

23. Policies draw on appropriate and impropriate use:
• Remind employees to familiarize themselves with the
employment agreement and policies included in the
employee handbook.
• Employees can use Twitter only during non-working hours
and not using company resources for their personal use.
• Internet posting (tweet) should not disclose any
information that is confidential or proprietary to the
company or to any third party that has disclosed
information to the company.

24. • Internet posting (tweet) should not include company
logos or trademarks unless permission is asked for
and granted.
• Internet posting(tweet) must respect
copyright, privacy, security, fair use, financial
disclosure and other applicable laws of company.
• Corporate Twitter accounts should require approval
when the employee is posting about the company.
• Separated twitter account for personal use and work
use.

25. 4
Review Recent Articles About Twitter And It
Open Dissemination Of Public Tweet to The
Library Of Congress And Google Replay. Has
There Been Any Backlash From Users ?Are
They Concern About Their Privacy?

26. Positive Backlash:
• Simple 140 characters tweets can carry
significant historical weight
eg; Historians believe that tweets archive are
valuable and come in handy when writing out
history,
eg: Arab Revolution, Barrack Obama election
• Demonstrate more understanding of what
history was actually like for generations to
come
Eg; Tweets are more honest ideas
• can search all previous tweet message
started from the beginning.
Eg; They can review back all tweets about their
favorite artist

27. Negative Backlash:
• Government can access to all the tweet.
- their expression and opinion will be keep in government
record.
- they worried that government might use it to take
them down.
• Can be used against tweeterer in court of law
Eg: Potentially incriminating tweets such as:
“I don‟t carry a gun because I hate the government. I carry
a gun because I understand the limitations of government.”
–tweet found via Twitter search
If something were to happen, and law enforcement
authorities came across it, it can be used theoretically to
make one „a person of interest‟ or worse, „suspect‟.

28. PRIVACY ISSUES…
 Some tweet being blocked in certain
countries
 Criticism of government being censored
IMPLICATION
AGREE: DISAGREE:
 Limit in people to  Some people want freedom
express their opinion, thus in speech, as communication
can overcome argument is human needs in life
between people  People can not express
their personal opinion about
government

29. Thank you