The New Marketing Paradigm

•Download as PPSX, PDF•

1 like•1,190 views

This document discusses the evolution of marketing and technology over time. It outlines the shift from older marketing methods like direct mail and telephone to newer digital methods like websites, search, social media, and mobile technologies. It also describes the progression from Web 1.0 to 2.0 to 3.0, noting changes like increased connectivity, interactivity, collaboration and user-generated content. Finally, it provides definitions of key terms like social media and discusses how marketing is becoming more conversational and focused on interaction versus one-way communication.

Technology Business News & Politics

THE
NEW
MARKETING
PARADIGM

© Melissa How, 2010
1

Addressable Voice
Mobile Email Mobile Email
SMS SMS + MMS
IM IM IM
Email Email Email
Direct Mail Direct Mail Direct Mail Direct Mail
Telephone Telephone Telephone Telephone

<1990 1990s 2000s 2010
TV TV TV TV
Radio Radio Radio Radio
Print Print Print Print
Display Display Display Display
Website Website Website
Search Search Search
Online Display Online Display Online Display
Paid Search Paid Search
Landing Pages Landing Pages
Microsites Microsites
Online Video Online Video
Affiliate Marketing Affiliate Marketing
Webinars Webinars
Blogs Blogs
RSS RSS
Podcasts Podcasts
Wikis Wikis
Social Networks Social Networks
Mobile Web Mobile Web
Behavioral Ads
Virtual Worlds
© Melissa How, 2010 Widgets 2

Web 1.0 (1991-2003)
• Dial-up
Web 2.0 (2004 – 2010)
• Companies
• Centralised • Broadband
• Publishing Web 3.0 (2010 - future)
• Communities
• Consumer • High speed connectivity
• Decentralised
• Home pages
• Participation • Web applications
• Static
• Advertised • Collaboration • Syndication
• Email • Social Media • Video streaming
• Blogs • Virtual worlds
• Dynamic • Semantic Web
• Viral • Intuitive
• Mobile

© Melissa How, 2010
© Melissa How, 2010 4

Push  PULL
Information  INTERACTION
Communication  CONVERSATION

6
© Melissa How, 2010

SOCIAL MEDIA means…
Anyone with an Internet
connection can be a
Creator and Distributor of
content.

© Melissa How, 2010 8

SOCIAL MEDIA means…
The Collective Power of
the Public.
People can Collaborate
to create change.

© Melissa How, 2010 9

SOCIAL MEDIA means…
Freedom of Information
and Access to the
Collective Knowledge of
the World.

© Melissa How, 2010 10

SOCIAL MEDIA means…
Rapid Communication and
the boundary less
spread of News and
Information.

© Melissa How, 2010 11

MARKETING WISE
Marketing Consultant
Strategy Planning
Digital Marketing

Master of Entrepreneurship & Innovation (MEI)
Masters of Commerce (Marketing)

www.marketingwise.com.au
@Marketing_Wise
Facebook.com/melissathow
Linkedin.com/in/melissa.t.how

Melbourne, Australia

© Melissa How, 2010 12

What's hot

measuring the effectiveness of interactive media

paul baker

Introduction to Digital Advertising

Sensis

Natiivimainonta 2014

Antti Leino

internet advertisementDheeraj Kumar

Media & Literature Marketing

gmartinASHRAE

Ecommerce Chap 04Pimsat University

Internet marketing

guestd3c65d3

An Introduction to Online Advertising

Martin Westhead

Master In Digital Advertising & Communication Ie Business School

Manuel A. Alonso Coto, PhD

Online advertising(powerpoint)

meliza briones

Markova proposal

Markova Creative Limited

Virtual marketing Anchal Singhal

12 a online social marketingRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar

Internet advertising 2009 good overviewYan Rozovsky

Building direct customer relationship

Amaan Khan

How Successful Marketers Are Embracing Connection, Communication and Commerce

Kahuna

What is Digital Media?

Caryn Brown

Online advertising

Snehlata Maurya

Digital credentialKelvin Tran

Online Advertising Notes print 2015Stephen Dube

What's hot (20)

measuring the effectiveness of interactive media

Introduction to Digital Advertising

Natiivimainonta 2014

internet advertisement

Media & Literature Marketing

Ecommerce Chap 04

Internet marketing

An Introduction to Online Advertising

Master In Digital Advertising & Communication Ie Business School

Online advertising(powerpoint)

Markova proposal

Virtual marketing

12 a online social marketing

Internet advertising 2009 good overview

Building direct customer relationship

How Successful Marketers Are Embracing Connection, Communication and Commerce

What is Digital Media?

Online advertising

Digital credential

Online Advertising Notes print 2015

Similar to The New Marketing Paradigm

About Gage Marketing

Gage Marketing Group

0815 omma mobile sponsored breakfast exact targetMediaPost

Digital Marketing Innovation

Joel Book

Integrated E-Marketing

Joel Book

Gage e strategy

Chris McLaren

Social Media for Financial Services Companies

Joel Book

Allister Frost - Microsoft, Marketers and the Psychology of the Social WebPure360

From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...

Online Marketing Summit

From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable. Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable. This session will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients at every stage of this transition to portability. * Jeff Cunning, Product Marketing Manager, ExactTarget

CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...TFM&A

072011 Golds Gym Convention Joel Book V2

Joel Book

Interactive Marketing Innovators

Joel Book

Emerge2012: Integrating Emerging Channels into your Direct Marketing ProgramAlex Williams

AIMS2012 Joel Book Holy Grail

dmadetroit

CRM & Multi-Channel Theatre: Driving Sales Performance Through Online EngagementTFM&A

Using Email to Accelerate Marketing & Sales Performance

Joel Book

Leveraging digital media for trade show marketing joel_bookrlyons1

10 Shifts Changing Consumer Behavior / Germany

Kyle Lacy

Get With The Program-Integrating Email within Your Overall Marketing Mix

Mike Corak

111910 dmad joel book

alejandrodellatorre

DMAD PresentationRobert White

Similar to The New Marketing Paradigm (20)

About Gage Marketing

0815 omma mobile sponsored breakfast exact target

Digital Marketing Innovation

Integrated E-Marketing

Gage e strategy

Social Media for Financial Services Companies

Allister Frost - Microsoft, Marketers and the Psychology of the Social Web

From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...

CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...

072011 Golds Gym Convention Joel Book V2

Interactive Marketing Innovators

Emerge2012: Integrating Emerging Channels into your Direct Marketing Program

AIMS2012 Joel Book Holy Grail

CRM & Multi-Channel Theatre: Driving Sales Performance Through Online Engagement

Using Email to Accelerate Marketing & Sales Performance

Leveraging digital media for trade show marketing joel_book

10 Shifts Changing Consumer Behavior / Germany

Get With The Program-Integrating Email within Your Overall Marketing Mix

111910 dmad joel book

DMAD Presentation

Recently uploaded

ODC, Data Fabric and Architecture User Group

CatarinaPereira64715

Neuro-symbolic is not enough, we need neuro-*semantic*

Frank van Harmelen

Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”. All of this illustrated with link prediction over knowledge graphs, but the argument is general.

UiPath Test Automation using UiPath Test Suite series, part 3

DianaGray10

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Tobias Schneck

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Product School

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Sri Ambati

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

DevOps and Testing slides at DASA Connect

Kari Kakkonen

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

Recently uploaded (20)

ODC, Data Fabric and Architecture User Group

Neuro-symbolic is not enough, we need neuro-*semantic*

UiPath Test Automation using UiPath Test Suite series, part 3

Epistemic Interaction - tuning interfaces to provide information for AI support

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

FIDO Alliance Osaka Seminar: Overview.pdf

Assuring Contact Center Experiences for Your Customers With ThousandEyes

Designing Great Products: The Power of Design and Leadership by Chief Designe...

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

GraphRAG is All You need? LLM & Knowledge Graph

The Art of the Pitch: WordPress Relationships and Sales

Accelerate your Kubernetes clusters with Varnish Caching

Connector Corner: Automate dynamic content and events by pushing a button

UiPath Test Automation using UiPath Test Suite series, part 4

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

DevOps and Testing slides at DASA Connect

When stars align: studies in data quality, knowledge graphs, and machine lear...

The New Marketing Paradigm

2. Addressable Voice Mobile Email Mobile Email SMS SMS + MMS IM IM IM Email Email Email Direct Mail Direct Mail Direct Mail Direct Mail Telephone Telephone Telephone Telephone <1990 1990s 2000s 2010 TV TV TV TV Radio Radio Radio Radio Print Print Print Print Display Display Display Display Website Website Website Search Search Search Online Display Online Display Online Display Paid Search Paid Search Landing Pages Landing Pages Microsites Microsites Online Video Online Video Affiliate Marketing Affiliate Marketing Webinars Webinars Blogs Blogs RSS RSS Podcasts Podcasts Wikis Wikis Social Networks Social Networks Mobile Web Mobile Web Behavioral Ads Virtual Worlds © Melissa How, 2010 Widgets 2

4. Web 1.0 (1991-2003) • Dial-up Web 2.0 (2004 – 2010) • Companies • Centralised • Broadband • Publishing Web 3.0 (2010 - future) • Communities • Consumer • High speed connectivity • Decentralised • Home pages • Participation • Web applications • Static • Advertised • Collaboration • Syndication • Email • Social Media • Video streaming • Blogs • Virtual worlds • Dynamic • Semantic Web • Viral • Intuitive • Mobile © Melissa How, 2010 © Melissa How, 2010 4

8. SOCIAL MEDIA means… Anyone with an Internet connection can be a Creator and Distributor of content. © Melissa How, 2010 8

9. SOCIAL MEDIA means… The Collective Power of the Public. People can Collaborate to create change. © Melissa How, 2010 9

10. SOCIAL MEDIA means… Freedom of Information and Access to the Collective Knowledge of the World. © Melissa How, 2010 10

12. MARKETING WISE Marketing Consultant Strategy Planning Digital Marketing Master of Entrepreneurship & Innovation (MEI) Masters of Commerce (Marketing) www.marketingwise.com.au @Marketing_Wise Facebook.com/melissathow Linkedin.com/in/melissa.t.how Melbourne, Australia © Melissa How, 2010 12

The New Marketing Paradigm

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to The New Marketing Paradigm

Similar to The New Marketing Paradigm (20)

Recently uploaded

Recently uploaded (20)

The New Marketing Paradigm