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Human Resources as Brand Ambassadors: The Magic Spice, The Secret Sauce

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Lynn Hazan
Lynn Hazan

The document discusses corporate culture and social media. It summarizes interviews with representatives from several companies about how they define and promote their corporate culture. It also discusses how social media and corporate culture are related, with both focusing on sharing experiences and building connections between people. The document advocates using social media and focusing on employees as brand ambassadors to expand a company's cultural messages.

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What is corporate culture? ,[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
What makes stories/culture successful? ,[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
The C’s of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
 
What Social Media is NOT… ,[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Aha! It’s the Thread ,[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Hungry for real and authentic experiences ,[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Aim to answer these questions & more: ,[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Each Company’s Magic Spice ,[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Interviewed 11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Look at titles ,[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Key Culture Trends: HR… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Emphasis on Talent – Gallup Sallie Peters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Aon Consulting – Brian Baker, VP Employee Engagement & Social Networking ,[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Aon Client – HR as Change Agents – Encourage Wellness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Aon’s client tactics: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
CDW: Charles Bretz, Sr. Recruiter & Sr. Sourcer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
CDW – Staff as Brand Ambassadors – Career Fairs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
CME Group: Challenge of being a 150 year old start up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/9/2009 © 2009 Lynn Hazan & Associates, Inc.
CME Group – growth timeline 11/19/09 © 2009 Lynn Hazan & Associates, Inc.
CME Group: Dennis Cue, Director Professional Development & Organizational Effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
CME Group – Evolving Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Groupon – Andrew Mason, Founder & CEO ,[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Groupon – Staff profiles ,[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Groupon – Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Zany & off the wall – why not? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Groupon & Social Media = Holistic Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
5 different companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
The C’s of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
From thread that runs through to the ribbon that ties it together ,[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.
Find Lynn Hazan & Associates on: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/19/09 © 2009 Lynn Hazan & Associates, Inc.

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Human Resources as Brand Ambassadors: The Magic Spice, The Secret Sauce

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  • 12. Interviewed 11/19/09 © 2009 Lynn Hazan & Associates, Inc.
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  • 24. CME Group – growth timeline 11/19/09 © 2009 Lynn Hazan & Associates, Inc.
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  • 29. 11/19/09 © 2009 Lynn Hazan & Associates, Inc.
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