Why should leaders use stories in their speeches, presentations and pitches?
Why is storytelling the single most effective way to communicate?
Where should leaders use stories?
When should leaders use stories?
What is the appeal of a story in the corporate context?
Leaders can use stories as part of their speeches, presentations, pitches, sales, demonstrations, branding, 1-on-1 communication, meetings etc.
When should leaders not use stories?
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Taking Ownership – How to Create a Culture of Accountability in the WorkplaceXenium HR
Want to see your organization reach its full potential? It starts with accountability. Everyone—from manager to intern—has to take ownership of their work. So how do you make it happen? In this webinar we break down the best ways to instill accountability in managers and employees, tactics for reinforcing an accountable company culture, and strategies for building effective, accountable teams.
The best leaders lead for far more than notoriety or a paycheck - they lead for a purpose that transcends themselves. Drawing heavily on the life and work of Dr. Viktor Frankl, this presentation discusses how to lead with purpose.
Why should leaders use stories in their speeches, presentations and pitches?
Why is storytelling the single most effective way to communicate?
Where should leaders use stories?
When should leaders use stories?
What is the appeal of a story in the corporate context?
Leaders can use stories as part of their speeches, presentations, pitches, sales, demonstrations, branding, 1-on-1 communication, meetings etc.
When should leaders not use stories?
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Taking Ownership – How to Create a Culture of Accountability in the WorkplaceXenium HR
Want to see your organization reach its full potential? It starts with accountability. Everyone—from manager to intern—has to take ownership of their work. So how do you make it happen? In this webinar we break down the best ways to instill accountability in managers and employees, tactics for reinforcing an accountable company culture, and strategies for building effective, accountable teams.
The best leaders lead for far more than notoriety or a paycheck - they lead for a purpose that transcends themselves. Drawing heavily on the life and work of Dr. Viktor Frankl, this presentation discusses how to lead with purpose.
Our culture is much more than we could ever put into a group of slides, but we did our best to pack as much of it into this Culture Code. Flip through to get a glimpse into what our agency is all about.
Storytelling for change: what is your why?Shiftbalance
What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
“Can a good company become a great company, and, if so, how?” As managers of non-profit programs, we don’t have formal training in the skills of management. Come with us on a journey to see how the principles outlined in the book, “Good to Great” can help you achieve your objectives.
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
Created for company team training on DiSC Personality Profiles. I took basic talking points and tried to make them visually interesting, personifying each of the four types with an animal and primary color scheme.
Workplace Accountability: How Effective Managers Create a Culture of OwnershipThe Business LockerRoom
Every company would love for its employees to demonstrate accountability; to take ownership of their work. However, despite their best efforts, few companies understand what it takes to create and sustain a culture of accountability. This presentation will presents the basic components of a methodology for creating workplace accountability.
Panel at Carbon Five:
Join us for a panel conversation and open discussion about unconscious bias with Natalie Sue Johnson and Sonya Green. We'll discuss what it is, how it affects our workplaces and how we can learn to prevent it from negatively affecting our interactions with others.
Please bring your curious questions and experiences for sharing!
Focused properly, leadership charisma fosters an environment where every one of your people has a positive and energetic attitude, is emotionally and intellectually committed to your vision, and is inspired to contribute his or her very best. Watch this 60 minute webinar and learn how any leader can become more personally charismatic - and how any leader can harness that charisma to achieve superior bottom-line results for their businesses.
What You Will learn:
The impact of Leadership on Employee Engagement
Six Critical Behaviors of Engaging & Productive Leaders
Key Drivers of Individual Performance
Our culture is much more than we could ever put into a group of slides, but we did our best to pack as much of it into this Culture Code. Flip through to get a glimpse into what our agency is all about.
Storytelling for change: what is your why?Shiftbalance
What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
“Can a good company become a great company, and, if so, how?” As managers of non-profit programs, we don’t have formal training in the skills of management. Come with us on a journey to see how the principles outlined in the book, “Good to Great” can help you achieve your objectives.
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
Created for company team training on DiSC Personality Profiles. I took basic talking points and tried to make them visually interesting, personifying each of the four types with an animal and primary color scheme.
Workplace Accountability: How Effective Managers Create a Culture of OwnershipThe Business LockerRoom
Every company would love for its employees to demonstrate accountability; to take ownership of their work. However, despite their best efforts, few companies understand what it takes to create and sustain a culture of accountability. This presentation will presents the basic components of a methodology for creating workplace accountability.
Panel at Carbon Five:
Join us for a panel conversation and open discussion about unconscious bias with Natalie Sue Johnson and Sonya Green. We'll discuss what it is, how it affects our workplaces and how we can learn to prevent it from negatively affecting our interactions with others.
Please bring your curious questions and experiences for sharing!
Focused properly, leadership charisma fosters an environment where every one of your people has a positive and energetic attitude, is emotionally and intellectually committed to your vision, and is inspired to contribute his or her very best. Watch this 60 minute webinar and learn how any leader can become more personally charismatic - and how any leader can harness that charisma to achieve superior bottom-line results for their businesses.
What You Will learn:
The impact of Leadership on Employee Engagement
Six Critical Behaviors of Engaging & Productive Leaders
Key Drivers of Individual Performance
An overview of what clients are seeking in medical writer candidates. Sneak peek - medical writer job of the future. How to work with a recruiter. How to improve your profile. Tips on resumes and interviews. How to leverage technology. How to enhance membership in professional associations.
Storytelling as a leadership tool 12-8-15--northwestern-spertusLynn Hazan
Lynn Hazan presented Storytelling as a Leadership Skill to a joint class on Leadership and Communication, sponsored by Northwestern University and Spertus. Lynn provided an overview of different kinds of stories and how the could be effectively used by leaders. Learn how you can enhance your own storytelling abilities to reach the hearts and minds of your audiences.
Storytelling as a leadership tool 12-8-15--northwestern-spertusLynn Hazan
In this class, Lynn Hazan engaged students who were participating in a certificate program on leadership, to use their abilities as storytellers to engage with their audiences. Storytelling is one of the most popular modes of communication. It is real, authentic, and a relationship builder. Learn about different categories of storytelling and how you can enhance your own abilities to be an effective storyteller.
ENG (Executive Networking Group) presentation 4-16-15Lynn Hazan
In this presentation, Lynn reviews current hiring trends and growth opportunities, the new normal, and analytics. Learn about new technology and tools for success.
Understand how to work with recruiters and benefits of working with Lynn Hazan & Associates.
Gain appreciation for best candidate profiles.
Bonus section on personal branding.
Resume Workshop and Branding presented by Lynn Hazan for DePaul University. You will learn about top 10 skills for new grads, resume tips and personal branding. Discover your UPS, benefits of e-portfolios and how to enhance your social media presence. Use your six word story to build your brand presence.
Lynn shares tips and tricks for successful job search strategies, teaching individuals how to become effective job seekers, utilize strengths and create demand for those talents. Leverage your understanding of the "Three Pillars of Society" and how to be an "Opportunity Maker."
Negotiation:The Art of Win-Win- Lynn Hazan & Associates- AWJLynn Hazan
Lynn Hazan shares tips for successful job negotiation. Learn the definitions of negotiation and how to make them work for you. Leverage your disciplined preparation and practice, practice, practice.
In this presentation, Lynn Hazan reviews current hiring trends in mid-2014. Learn to create demand for your talent, discover the hot jobs in an increasingly tech-oriented business world of work.
What If You Were.. Committed To Your Career Success?Lynn Hazan
What if you were committed to your career success? What would you do differently? Follow these steps to become an outstanding employee and create demand for your talent. These suggestions apply whether you are an experienced candidate or just starting out.
Hiring Trends for 2014 - Lynn Hazan and AssociatesLynn Hazan
Companies are hiring. Quality candidates are in short supply. With an improving economy, companies demand “best in class” talent. Find out how the rules are changing in favor of the candidates.
Discover the latest hiring trends and specifics for marketing and communications from executive recruiter, Lynn Hazan of Lynn Hazan & Associates. Hazan will review how big data, analytics, digital, innovation, technology and demographics affect career opportunities. She will discuss what’s hot and trending with regard to corporate, agency and entrepreneurial companies, and the ever-changing job market. Hear why work is no longer just a “place” and how free lancers can monetize their talent.
Learn how tracking a recruiter’s activity gives you a front row seat on emerging jobs and how to position yourself as the candidate of choice.
Market Yourself Through LinkedIn - KMG Presentation (1/23/14)Lynn Hazan
Learn how to use LinkedIn to showcase your skills and stand out from the competition. Full of tips, tricks and examples to improve your profile, including SlideShare. Follow these steps to become an outstanding candidate.
Your Personal Brand: How to Market & Package YourselfLynn Hazan
What's your competitive advantage? Learn how to market yourself for that perfect job. Check out "Your Personal Brand: How to Market & Package Yourself."
What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...Lynn Hazan
Lynn Hazan lets us know what it means to be your own brand manager. Lessons on how to dig deeper when defining what YOU do and how to translate that to potential employers. Lynn teaches us how to avoid wasting time on fluff words and how to put our skills into concrete terms. Cultivate your brand and magnify your strengths through content marketing through carious channels.
How to fail an interview in 13 easy steps & save yourself (1)
Transformational Communications: The Science of Storytelling
1. Transformational
Communications:
The Science of Storytelling
Lynn Hazan, Lynn Hazan & Associates
2. “It is by logic that we prove,
but by intuition that we
discover.”
Henri Poincaré
French mathematician, theoretical physicist,
engineer, and a philosopher of science
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
3. Is there a scientific approach to
storytelling?
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
4. Why storytelling?
Narrative - sticky in the brain
Appeal to emotions
If it’s memorable, it’s remembered
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
6. “Storytelling is the singular
most powerful technique for
any organization or business
to attract attention and
trigger word of mouth buzz
that will ultimately enhance
leadership positioning.”
David Henderson,
Author and Media Strategist, davidhenderson.com
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
7. We live in VUCA times…
V - Volatile
U - Uncertain
C - Complex
A - Ambiguous
Derived from military vocabulary in the
1990’s Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
8. Barb
The VUCA Antidote Cheng, founder, presid
ent, and CEO of
Executive Core
Vision
With a clear vision, creative space opens
up for innovations.
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
9. Barb
The VUCA Antidote Cheng, founder, presid
ent, and CEO of
Executive Core
Vision
Understanding
Listening and understanding can help
leaders discover new ways of thinking and
acting.
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
10. Barb
The VUCA Antidote Cheng, founder, presid
ent, and CEO of
Executive Core
Vision
Understanding
Clarity
Clarity works because people are so
confused that they grasp at anything that
helps them make sense out of chaos.
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
11. Barb
The VUCA Antidote Cheng, founder, presid
ent, and CEO of
Executive Core
Vision
Understanding
Clarity
Agility
Leaders must be ready for surprises.
Have practices which support agility.
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
12. David Henderson on storytelling:
1. Emotional
2. Logical
3. Analytical
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
13. David Henderson on storytelling:
Human dimension
Bonding
Shared experience
Risky because imperfect
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
14. “Leadership is
essentially a task of
persuasion, of winning
people’s minds and
hearts.”
Stephen Denning
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
15. 7 Story Types:
Who we are - Identity
Springboard - Spark action
Transmit values
Communicate who the firm is (Branding)
Foster collaboration
Tame the grapevine
Share knowledge
The Leader’s Guide to Storytelling by Stephen Denning
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
16. Who we are – Identity
Build trust - get to know person’s
background and history
The Chris Vasquez Story
Senior Account Manager at
CCC Technologies Inc.
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
17. Who we are – Identity
The Chris Vasquez Story
Family, Results
Oriented, Competitive, Fun, Imagination
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
18. Springboard
Spark Action - visualize large-scale
transformation, act to realize it
Lynn in Ethiopia
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
19. Transmit Values
Feels familiar to audience, rings a bell.
Prompts discussion.
The Container Store
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
20. 7 Core Values – McLane Co.
Respect for Individual
Effective Communications
Pride
Creating Environment for Personal Growth
Open Door Policy
Teamwork
Commitment
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
21. Communicate who the firm is
(Branding)
“Our people transformed an idea into a legend. That
legend will continue to grow only so long as it is
nourished by our people’s indomitable spirit, boundless
energy, immense goodwill and burning desire to excel.”
Herb Kelleher,
former CEO
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
22. Foster collaboration
Deanie Elsner
Executive Vice President
and President of
Beverages for Kraft
Foods North America
Revitalized Gevalia
brand in Europe Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
23. Share knowledge
Walgreens - Former CEO sharing story
about employees and the prom
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
24. Be a Leader
Adaptive capacity
Shared meaning or common vision
Distinctive and compelling voice
Do the right thing
Sense of integrity
From Geeks and Geezers: How Era, Values and Defining Moments Shape Leaders, by
Warren G. Bennis and Robert J. Thomas
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
25. Could this be you?
Could this be your company?
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
26. Telling Your Story
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
27. The Hemmingway Challenge
Write a story
in only 6 words
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
28. “For Sale. Baby shoes.
Never worn.”
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
29. What’s your Story?
Write your story in only 6 words
Lynn’s story as a recruiter:
Passionate recruiter loves placing superb talent!
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
30. Techniques for In-Person Storytelling
Tone of voice - avoid monotone/modulate
Facial expressions, gestures, posture
Eye contact
Don’t hide behind
the podium
The uncrowded
stage: own the space
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
31. The Music of Storytelling
Transitions
Pauses
Rhythm and tempo, repetition
Integrate with music
Appeal to the five senses
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
32. Your Storytelling Practice
Practice makes perfect
Develop your own style
Rehearse in front of the
mirror
Get a coach
Incubate - ideas,
techniques gel
It’s okay to make mistakes
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
33. How to Source Material
Content is all around you
Interview your customers?
It’s a process, step by step
Success breeds success
Top-down and bottom-up
Walk around management style
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
34. Components of a Story
Think of the 5 W’s
Structure: beginning, middle, end
Issue: conflict, drama, problem
Character: staff, president, clients
Location: at work, on the road
Time: day, night, season
Resolution: happy ending or not
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
35. Themes
The Journey
Employee as Hero
Transformation
Overcoming Adversity
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
37. Your turn….
Your Story will Find You
Close your eyes
Think of incident that impacted on you
W5: Who, What, When, Where, Why
What feelings or emotions came up?
Resolution?
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
38. Paired Share with your Neighbor
Remember your 5 senses
Keep it simple
What kind of story
do you want to tell?
Give your story a title
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
39. Evaluate Your Story
Why did I tell the story?
Believable?
Relate to it?
Human element?
How did it feel to be
the listener?
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
40. “Management fads come
and go, but storytelling has
been around forever. If
telling stories has lasted this
long, there is probably
something to it.”
David Armstrong,
CEO: Armstrong Industries
from Managing by Storying Around
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
41. Go forth and tell!
Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312-863-5401
Follow me on Connect with me on
Twitter: Linkedin:
lynnhazan Lynn Hazan
Copyright 2012 by Lynn Hazan & Associates •
lhazan.com
42. Resources
Have a Kind Week, Dan Jorndt
The Leader’s Guide to Storytelling: Mastering
the Art and Discipline of Business
Narrative, Stephen Denning
The Springboard: How Storytelling Ignites
Action in Knowledge-Era
Organizations, Stephen Denning
Managing by Storying Around: A New Method
of Leadership, David Armstrong
The Media Savvy Leader: Visibility, Influence
and Results in a Competitive World, David
Henderson Copyright 2012 by Lynn Hazan & Associates •
lhazan.com