Intro: Marketing in the Digital Age
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Advertising has been around since the 1860s, but the digital explosion in the last few years means everything we know has to change, right? No. Also, yes. Mike Osswald, VP for Experience Innovation, kicks off the Digital Summit by refashioning 4 basic marketing principles for the digital age. www.hansoninc.com/summit
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This document discusses the rise of mobile technology and social media. It notes that mobile usage is growing rapidly worldwide, with another 1 billion people expected to come online in the next 5 years exclusively through smartphones. Social media strategies are becoming increasingly important for businesses, and mobile websites are essential. The document provides tips for using social media to engage customers and track the success of marketing efforts. It emphasizes that social media requires strong leadership and constant engagement to be effective.
Marketing To MIllennials
The document discusses strategies for connecting with millennial consumers. It provides background on how millennials grew up with technology and have different perspectives and motivations than previous generations. The top 3 secrets for connecting with millennials are: 1) Understanding their psychographic insights and perspective, 2) Accessing their main motivations of choices, experiences, and relationships, and 3) Using messaging that emphasizes purpose and what's in it for them. The document advises tailoring products, services, and marketing to align with millennials' values and perspectives.
Research Matters: Understanding Consumption of Digital Media
At Digital Matters 2013, Steve Garton, previous Managing Director of Media at Ipsos presented the a brand new world where we will need to learn to cope with super abundance - tools, choices, apps move to one touch actions combined with the visualisation of information that change our lives moving forward.
Ipsos Open Thinking Exchange - Welcome to the New Normal
The document discusses how consumers are increasingly connected digitally and have come to expect constant access to information and engagement through various online and mobile platforms. It notes that personalization of services and abundance of tools/choices available to consumers will continue growing rapidly. Various data and statistics are presented showing how consumers in different countries engage with social media, share information online, and rely on computers/mobile devices for activities like entertainment and checking social updates. The document suggests that traditional and new media are fusing together and boundaries between personal and public information sharing have blurred. Biometric data and facial interpretation are discussed as technologies that can now gain insights without asking direct questions.
(mobileYouth) Influence - A Marketer's guide (Free Ebook Download)
Influence - the new science of marketing. In this guide mobileYouth's Graham Brown and Ghani Kunto share with you how to create influence and what the new rules are for recommendation in the post-advertising economy. Download it free.
Mobile commerce for fashion retail - everything you need to know
Is mobile commerce worth pursuing for fashion retailers? In this presentation we look at all the stats, including a case study of a mobile app and website for women's and maternity brand Keungzai, and a look at where to start with mcommerce.
The Importance and Function of Your Website in Digital Marketing
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
New Zealand Digital Marketing Landscape
New Zealanders now spend over 2 hours per day on average online. Smartphone ownership is high at 64% of the population, and 42% of homes have a tablet. Online shopping has grown significantly, with 54% of the population now shopping online. Digital advertising spending in New Zealand increased 33% in 2013, and digital media is forecast to significantly outgrow other media channels over the next 5 years. Major brands have large engaged online audiences, with every New Zealander on Facebook following an FMCG brand on average.
The Internet is Not a Business by Con O'Donnell
The document discusses how the internet is not a business itself but can be used to facilitate and accelerate business. While many digital startups expect to generate revenue from advertising, there is currently not enough advertising revenue to support all of them due to fragmentation and domination by large players. The main reason e-commerce and therefore advertising have not yet boomed in the region is the lack of online transactions and sales. As more businesses transition online and e-commerce grows due to evolving consumer behavior and payment options, thousands of new e-businesses will emerge and advertising on the internet will start to make sense as a revenue model.
Tailored Retail
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Tailored Retail
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Digital Marketing - Making Surat A Smart City In Real Sense!
A seminar conducted by Mr.Bhautik Sheth, Founder, iVIPANAN Digital Marketing and Management Services as an invited speaker by Southern Gujarat Chamber of Commerce and Industries, Surat. This seminar was a part of Smart City Knowledge Series organized by SGCCI. Held on 2 December, the seminar was aimed to help small and medium scale business units to grow big using digital marketing. For more information visit www.ivipanan.co.in
Are they really that different? The Digital Divide between Millennials & Boomers
As technologies continue to evolve, generation gaps grow, and reaching audiences in meaningful ways becomes increasingly difficult, organizations today need to dig deeper than ever before to understand their customers’ attitudes and behaviours.
By tapping into our online consumer research community, AskingCanadians.com, Delvinia is able to uncover Canadian consumer insights that help inform our client’s digital customer experiences.
2020 Digital Marketing Trends Roadshow | Melbourne
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
T Viral Istanbul 21112006
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
3a2 Digital Visions 2018 - public WiFi
A guide to making the case for deploying public WiFi to deliver digital strategies - for non technical readers
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Responsive Email Presentation
This document discusses responsive email design and its importance. It notes that 52% of consumers now access email on mobile devices. Mobile email opens increased 21% in 2013 and may account for up to 70% of opens depending on the audience and email type. While only 7.6% of time spent on mobile devices is reading email, email is still important. The document recommends frameworks like Zurb Ink for building responsive emails and notes challenges like supporting Outlook. It provides best practices like setting cell widths and inline CSS and tips like creating large images and considering data plans.
Hot Topics in Interactive Design
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www.hansoninc.com/summit
The Importance of Being Agile
To do business at the pace of digital, you have to improve your speed, predictability, transparency and adaptability to change. In this concluding session of the Hanson Digital Summit 2013, Mike Osswald outlines the key takeaways of listening continuously, having conversations and executing with purpose.
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The Connected Consumer
What’s the difference between a computer and a tablet with an external keyboard? Is an in-store kiosk a mobile experience? When does a phone become a remote control? Mike Osswald leads Summit participants in an interactive session to demonstrate the vast variety in how consumers are using our devices today.
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Analytics and Social Listening
Google Analytics is rolling out some big changes, including Universal Analytics. Chris Kujawski explains how to prepare for the update, and what “big data” means for you. Mike Osswald concludes with an overview of social listening.
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Technical Strategies
How does cloud hosting work? What’s the difference between a mobile site and a mobile app? John Ewing, Managing Director of Engineering, and Josh Jacob, Director of Mobile and Emerging Technologies, lead a user-friendly conversation about advances in hardware and operating systems, and the advantages of owning your own data and business logic.
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Social Trends and Platforms
Brands have to be active in social, but many still don’t really understand digital culture. Steve Dwyer, Connection Strategist, begins a 3-part discussion about social trends by looking at the nature of digital culture and the rise of visual content.
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Retail + Digital
How are online and offline retail integrating as we head into 2014? How are retailers handling the “showrooming” effect? Mike Osswald discusses the evolution of channel connections into today’s omni-channel state, plus a heads-up about what to expect in the near future.
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Niche Networks and Social Commerce
Facebook, Twitter, YouTube, Pinterest. The opportunities for marketers don’t stop there; in fact, your target audiences might be better reached elsewhere. Steve Dwyer concludes the conversation on current trends in social with a closer look at niche networks and social commerce.
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Users by Generation
Devices are a regular part of everyone’s life, across the generations. But what is unique by generation are the particular concerns of life stages, which result in differences in consumer behaviors. Mike Osswald walks through what is important to, and how to reach, Gen Y & Millennials, Gen Xers, and Boomers & Seniors.
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Content Marketing
This document discusses content marketing strategies and tactics. It emphasizes finding the why of a brand through its mission, values and stories. It also recommends thinking like a publisher by creating helpful content rather than promotional hype. Additionally, it addresses how brands are becoming publishers by building audiences through self-service informational content on various platforms like email, sponsored content and social media.
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User testing allows marketers to verify whether users are seeing, feeling and doing what we want them to. Leslie Mohn, Director of User Experience Architecture, and Chris Kujawski, Connection Strategist, join Mike Osswald for a conversation about the importance of, and key methods for, observing user behavior.
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This document outlines four strategies for developing a unified digital experience. It recommends (1) really knowing your audience through personas and visit scenarios, (2) executing content strategically as a publisher, (3) supporting all platforms and connecting experiences across visits, and (4) executing only cross-channel campaigns. The key is measuring everything and testing continuously to refine efforts into a cohesive customer experience across channels.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Actionable tactics you can apply after this session:
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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Intro: Marketing in the Digital Age
- 2. MIKE OSSWALD VP, EXPERIENCE INNOVATION
- 4. HISTORY OF MARKETING 1865 1900 MAKE IT! DISTRIBUTION & COMMUNICATION
- 5. HISTORY OF MARKETING 1900 DISTRIBUTION & COMMUNICATION
- 6. HISTORY OF MARKETING 1900 DISTRIBUTION & COMMUNICATION ’60s SALES
- 7. HISTORY OF MARKETING 1900 DISTRIBUTION & COMMUNICATION ’60s SALES ’80s MARKETING / R&D
- 8. digital age
- 9. As of 2012 55% of Americans had used a mobile device for Internet access 17% access Internet only with mobile devices
- 10. In 2013 26% of Americans own all three smartphones are outselling feature phones
- 11. In 2013 Tablets are the fastest-growing consumer electronics technology, ever tablets are outselling laptops
- 12. In 2013 Mobile web use is surpassing desktop use 2007 2009 2011 2013 2015
- 14. So everything we know has to change, right?
- 15. No.
- 16. Also, yes.
- 17. 4 Modern Principles for Marketing
- 18. So what is Marketing?
- 19. Marketing is telling people why you have what they need, and listening to what they care about.
- 20. Old Principle 1 Plan Your Markets
- 25. Old Principle 4 Integrated Marketing Communications
- 27. Listen Continuously Have Conversations Execute with Purpose Be Agile