Worksheets - Putting a positive face on public service

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Worksheets to help you determine your audiences, how you can find your voice, and tell your story.

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Worksheets - Putting a positive face on public service

  1. 1. 1421130563880<br />Find out who your friends are…<br />My most important allies are?<br />Name/OrganizationWhat they bring to the table – communications, stories, experts, funds<br />My toughest critics are? <br />Name/OrganizationWhat makes them so tough?<br />Who should be hearing about my work…but isn’t? <br />Name/OrganizationHow does my work impact them?<br />(a blank page)<br />1491590-83127<br />Becoming an Ambassador for CEMA<br />The Opportunity Ahead: Can I quickly summarize the opportunities for my union and my community? What can I (uniquely) add to the on-going dialogue?My Vision: Why am I connected to this work? Was there a moment, a story that validated my choice – describe with great granularity. What is my unique role? What will happen in the community if I succeed? Target Audiences: Who needs to hear my/our voices? Where will my voice be heard? How can I use my voice in new ways? List with as much specificity as possible.Prove it: - What successes do I have to share? What kind of Partners / Leaders are involved? What is the measurable impact on today? Tomorrow?Bonus Questions: What question do I hope does not get asked? How can I get ready for it?Who is already doing this well in my community (Who is a good communicator?) What can I learn from them?<br />Communications Planning in a Box<br />Understanding the 5 basic questions in any communications interaction. Knowing this – how might you apply it to your current interactions when talking about CEMA and your work? <br />What’s your news? What is your path to reach your vision? What is your “Solution” or “Call to Action?”Who needs to hear it? (What audiences)?- Co-workers / People you help- Community Leadership- VotersIn what format?- Personal conversations- Stories in media- “Thought Leadership” - Ambassador to key audiencesBy when?- Unique timing & opportunities- Calendar-driven From whom?- What voices can you access? - Yours? Are you unique? - What “role” are you playing?<br />14559640<br />Storytelling Interview Worksheet <br />Listening is key….interview a CEMA member and craft his/her story<br />1. What work accomplishment are you proudest of?2. Who was involved?3. What did they do?4. What did it matter?5. When did this happen?<br />6. What are the details? Fill in the most you can.7. What did you/they overcome?8. What is the larger lesson/learning?9. What legacy remains today?<br />

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