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Goyette FCP Cook - Session 4 - Case Study and next steps

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Dan Cohen
Dan Cohen

Part four of the Goyette Law Firm day of communications planning for public employees - Getting political, getting into elections

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1 of 17
Owning the Conversation A Case Study from Chico
Chico POA – Situation & Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chico POA – Key Messages ,[object Object],[object Object],[object Object]
Step One – Define the Debate ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting people on-the-record: Councilman Bob Evans thinks the city needs to prioritize public safety, including police and fire, above lesser needs, he said. "I agree with them 100 percent," Evans said. "They're understaffed and they need more bodies on the street."
Step Two – Drive the conversation
Step Two – Drive the conversation
Step Three – Allies & Opponents
“ We believe this program will backfire” Maximize Mistakes
Respond Quickly “ They chooose to make other programs a priority over and over again”
Define Council as “overspenders”
Real Time Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working in Coalitions
Working in Coalitions ,[object Object],[object Object],[object Object],[object Object]
Working in Coalitions ,[object Object],[object Object],[object Object],[object Object]

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