HELP - Emerging Leaders Program - Social Media Webinar


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Looking at communications planning and social media as effective tools for advancing organizational goals. And making it all doable.

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HELP - Emerging Leaders Program - Social Media Webinar

  1. 1. Social Media Webinar HELP Leaders
  2. 2. Let’s see where we are… What is YOUR comfort with the world of new & social media? Rate your Organizational Readiness to engage with these tools
  3. 3. Let’s Share: What are the 3 questions you have about this whole social media thing?
  4. 4.
  5. 5. Failure IS an Option
  6. 6. Only YOU can find what works for you & your organization
  7. 7. HELP is out there – tons of it
  8. 8. Engage in Real Time Conversation Lessons: Numbers aren’t everything Candor & Real-time matter Find your voice
  9. 9. We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools </li></ul><ul><li>For YOU: Try one new media tool to “listen” & use social media tools to connect. </li></ul><ul><li>For all of us – as a NETWORK: Find and listen to your peers on-line </li></ul>
  10. 10. CHPC “ It Gets Better” Candor Timeliness Ease of access
  11. 11. Congratulations! You now own your own network & newspaper
  12. 12. But before we start…Be Strategic <ul><li>Communications Goals should rule </li></ul><ul><li>What is your near-term goal? </li></ul><ul><li>Long-term? </li></ul><ul><li>What is your strategy? </li></ul><ul><li>How do these tools fit? </li></ul><ul><li>Are you the right messenger? </li></ul><ul><li>Are you listening? </li></ul>Photo source:
  13. 13. Thinking about your audiences Courtesy of Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
  14. 14. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! What new & social media tools are we using?
  15. 15. Now, let’s talk about what this means. So far, so good?
  16. 16. THINKING ABOUT NEW MEDIA Common barriers we face? Why using these tools matter? Why you should lead the effort? Thinking Differently New & Social Media Transformations
  17. 17. PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations CESA 2010 Using New Media to Evolve a “Field” Changing Networks What I’ve Seen New & Social Media Transformations
  18. 18. The New Media Big Bang
  19. 19.     March 2010
  20. 20. Five Things You & All of Us Can Do <ul><li>Start where you are: LinkedIn as a starting point </li></ul><ul><li>Become an Informer: Build presence on Twitter </li></ul><ul><li>Tell you own story: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr </li></ul><ul><li>Go home! Build robust on-line home for your work & use metrics to track success </li></ul><ul><li>Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities </li></ul>
  21. 21.     <ul><li>What You Need to Know: </li></ul><ul><li>Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you </li></ul><ul><li>Can be sent from your cell phone! </li></ul><ul><li>Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately </li></ul><ul><li>Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond. </li></ul><ul><li>Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings). </li></ul><ul><li>Receive expert advice or suggestions from members of your network </li></ul>Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc. LinkedIn – a place to begin
  22. 22.     <ul><ul><li>Access to people and information matters!: For funding opportunities, research, recommendations, & advice. </li></ul></ul><ul><ul><li>Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “ small world phenomenon” </li></ul></ul><ul><ul><li>The more robust your personal network, the fewer degrees between you and the people you want to know </li></ul></ul><ul><ul><li>Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability </li></ul></ul>6 Degrees of Separation Note: With social media, you can be better known, networked and noticed – without leaving your desk!
  23. 23. The Possibilities What would it mean for your program to be connected to the leaders of your field? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? What would it mean for the entire non-profit sector in our state to the most connected in the country?
  24. 24. Be an Informer
  25. 25. Twitter Basics <ul><li>Messages – 140 characters – a “ Tweet ” </li></ul><ul><li>Messages available to anyone – but sent directly to your “ followers ” accounts </li></ul><ul><li>Messages from the people you “ Follow ” sent to your account – all messages accessible through searching </li></ul><ul><li>Individual users have account names – identified by “@NAME” </li></ul>
  26. 26. Twitter? <ul><li>15 Billion messages sent </li></ul><ul><li>140 characters or less </li></ul><ul><li>Millions of individual broadcasting networks with custom-built audiences </li></ul>
  27. 27. Twitter Starting Point - Listen <ul><li>Counter-intuitive – listen first </li></ul><ul><li>Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen </li></ul><ul><li>Try a search – </li></ul><ul><li>Read the conversation – who is saying what? Follow some interesting folks. </li></ul>Adapted from
  28. 28. Listen… Search a “hashtag”
  29. 29. What have you learned by listening? <ul><li>What conversations are out there? </li></ul><ul><li>Who is having them? </li></ul><ul><li>Is there a voice missing from the discussion? </li></ul><ul><li>Is there information missing? </li></ul><ul><li>What value can you add? </li></ul>
  30. 30. Fear-free Tweeting <ul><li>How could you message your peers in 140 characters or less? </li></ul><ul><li>How would it be different than how you communicate now? </li></ul>
  31. 31. TweetDeck hootsuite Managing it all
  32. 32. What could you say on H1N1? <ul><li>Take one step today to protect your parents – help them get the #H1N1 vaccine (link) </li></ul><ul><li>Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link) </li></ul><ul><li>Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors). </li></ul><ul><li>If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County. </li></ul><ul><li>Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today. </li></ul>A moment of reflection: What are my org’s new & social media barriers? Who are my skeptics? Who is already using these tools?
  33. 33. Tell your own stories <ul><li>Own it!: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr </li></ul>
  34. 34. Record It! <ul><li>Flip Video Cameras </li></ul><ul><li>$100 changes everything! </li></ul><ul><li>Easy to use </li></ul><ul><li>Easy to upload </li></ul><ul><li>Easy to share </li></ul><ul><li>Easy to evangelize </li></ul>
  35. 35. Using Video – Making a Point Use the minds of others
  36. 36. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears
  37. 37. Take Pictures – Define the Images & Debate <ul><li>Cameras </li></ul><ul><li>Cellphones </li></ul><ul><li>iPhones </li></ul>Fighting Child Obesity
  38. 38. Distribute your photos - instantly
  39. 39. Aggregate your photos
  40. 40. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?
  41. 41. Let’s build a home on the web
  42. 42. <ul><li>Websites are cheap </li></ul><ul><li>Websites are easy </li></ul><ul><li>Websites can be updated </li></ul><ul><li>Websites are YOUR space </li></ul>Let’s build YOUR home
  43. 43. Website in 5 minutes or less <ul><li>Getting Started </li></ul><ul><li>URL - OR </li></ul><ul><li>Easy - host your site at, register an account and you’ll be ready to begin building your site in no time. </li></ul><ul><li>5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time. </li></ul>
  44. 44. Track It! <ul><li>Unique Visitors </li></ul><ul><li>Visits/Visitors </li></ul><ul><li>Pages </li></ul><ul><li>Hits </li></ul><ul><li>Robots/Spiders </li></ul><ul><li>Visits Duration </li></ul><ul><li>Referrers </li></ul><ul><li>Key words/phrases </li></ul>Your Boss or Funder
  45. 45.     March 2010
  46. 46. Facebook – Your Home Link to News Item Promote Event
  47. 47. Facebook – Update Quickly Link to Blog Post a photo
  48. 48. Best Practices to Build a Following <ul><li>Ask their opinion </li></ul><ul><li>Test their knowledge </li></ul><ul><li>Promotions </li></ul><ul><li>Say thank you </li></ul><ul><li>Recruit Fans – w/ prizes </li></ul>Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable
  49. 49. Add Free “Apps” That was easy
  50. 50. Facebook Fan Page – Listen & Engage
  51. 51. How Do You Feel?
  52. 52. Fear Free New & Social Media? Discuss.
  53. 53. Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640