The document describes a case study of a large online fashion retailer in India that wanted to increase in-app purchases on their mobile app. Vizury provided a solution to retarget app users who dropped off by using SDK-less integration to collect data and deep linking banners to product pages. Their solution was compatible with both Android and iOS and integrated with major mobile app publishers. The results were a 5% contribution to in-app listings from Vizury and a 3x higher in-app conversion rate during the Vizury campaign.

1. Success Stories

2. Fashioning higher In-App
purchases

3. CASE STUDY:
T H E C L I E N T
• Largest online fashion retailer in India
• Over 10 million mobile app users across the sub-continent
O B J E C T I V E S
1. Retarget app drop offs
2. Boost in-app conversions
3. Optimize acquisition spending
T H E V I Z U R Y S O L U T I O N
• SDK-less integration for data collection
• Banner deep linking to ensure user lands on the product
page
• Android & iOS compatible to maximize reach
• Integrated with leading mobile app publishers like Google,
Facebook, InMobi, MoPub, Smaato, Nexage
• Optimization with bidding based on 100+ parameters and
HTML5 banners with customized messaging
R E S U L T S
5%
3x
VIZURY CONTRIBUTION
TO IN-APP LISTINGS
HIGHER IN-APP CONVERSION
RATE DURING VIZURY
CAMPAIGN

4. Thank You
Website: www.vizury.com
Email: mobile@vizury.com
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