Travelport Digital's Glenville Morris (Product Director, Digital insights) and Gordon Rose (Product Owner, Traveler Engagement) explore the specific tactics that travel brands should use to create a push strategy that drives personalization, engagement and revenue in this 30-minute webinar.

1. 15:00Wednesday, 3 October
Travelport Engage:
a traveler engagement platform
How to engage with travelers through
push messaging

2. Glenville Morris
Product Director, Digital Insights
Aisling White
Content & Communications Manager
Gordon Rose
Product Owner, Traveler Engagement
Your speakers
today

3. 38 Industry Awards 330+ Mobile Experts
775 App Store Promotions
No. 1 Travel App (100 countries)43+ Million App Downloads
4+ Average App Rating
200 Million Pushes A Year75K Check-ins Every Day

4. What we’ll cover
today
Why & how you should be using push to engage with your
travelers
From blanket to baggage belts. How push changed the face of
personalization
Setting up campaigns to drive ROI and improve conversion
The impact of iOS12. The next disruption in push from Apple
A demo of Travelport Engage, our messaging platform
Top 10 tips
Q&A

5. 15:00Wednesday, 3 October
Why travel brands should
be using push notifications

6. Push notification click through rates are 4-
8x times higher than email
42% would use an app more if it sent
pushes triggered by their current location
Sending push notifications can increase
app retention rates by 3-10x
Users who are opted into push have 26%
higher average monthly app opens
Travel has the the highest reaction (click
through) rate of any verticals (11.3%)
In Hopper’s 1st year 90% of the apps
revenue came via push

7. The impact of push messaging

8. Reduce Costs
Duty of Care
Reduce Leakage
Stay Relevant
Generate Revenue
Enable Self Serve
Own The Traveler
Drive Engagement

9. 15:00Wednesday, 3 October
15:00Wednesday, 3 October
Revenue Generating
Disruption Management
Operational Efficiency
Passenger Experience
Promoting New Services

10. 15:00Wednesday, 3 October
From blanket to… baggage
belts

11. Hurry, 2 days until the sale ends!
now

12. now now
I’ve taken a look at the weather for
your trip to Dublin. Pack an umbrella!
Glenville, Gate 1A is 20 mins walk from
this lounge
You’re already halfway to Barcelona,
why not give your legs a stretch?
Your in policy hotel rate includes free
Wi-Fi and breakfast

13. AIRLINE
Back at EDI, touch of the post holiday blues
Glenville? 10% off Barcelona flights now!
now
- TripStore details of pax - Last device used
- Past bookings history. Recent flights
stored. Upsell of last route
- Booking behavior (always books on
mobile – 1 week window)
- Geo fence at baggage belt
- Origin airport of pax
- Geo targeting
- Status of inbound flight

14. 15:00Wednesday, 3 October
Setting up an effective
push notification campaign

15. Optimize Opt-In
Less than 50% of iOS users opt into
push notifications on the standard
Apple prompt

16. Relevant
Relevancy and context are the holy grail of push notifications
15:00Wednesday, 3 October
Tone of Voice
Think about the style of language you use and make sure it aligns
with your brand
Actionable
Notifications should go beyond a one way conversation, they
should be interactive and enable users to take action.

17. 15:00Wednesday, 3 October
Timing
Creating a schedule will allow you to align with your other
communication channels and ensure consistent messaging
Location
Location-based messaging can be exceptionally powerful when
combined with a user’s profile, behaviors and trip details
Purchase History
Behavior-based notifications lead to a 726% higher open rate
than broadcast messages and a 420% increased conversion rate

18. 15:00Wednesday, 3 October
iOS12 a push notification
(R)evolution

19. “Overall, this update is the biggest shift in
push notifications since Scott Forstall
announced APNS (Apple Push Notification
Service) 10 years ago”

20. Provisional Authorisation
Grouped Notifications
Instant Tuning
Critical Alerts
Screen Time (Notification Count)

21. iOS 11, 10, 9… iOS 12
Provisional Authorisation
An incredible shift by Apple. No prior
consent needed to send pushes
Will allow you to reach millions more
users
Instant Tuning
Giving control back to users
You are going to have deliver value,
personalisation & context with every push!

22. 15:00Wednesday, 3 October
Travelport Engage demo

23. An Engage Overview
• Travel specific platform
• Vertical agnostic
• Email, SMS, Push, Rich Push
• Omni-channel
• On demand or automated
• Rich analytics

24. Travelport
Engage
20+
Travel Brands TMCs
Airlines
OTAs
200M
msg. in 2017
30M
Travelers
3k+
campaigns

25. Information that your
customer will find useful
during their stay – and
keeps your brand front
of mind
Traveler
engagement
Giving broader reach to
help and support your
customers when things
go wrong.
Traveler
care
Optimize the revenue
you generate during the
trip by informing
customer of deals,
promotions pre, during
and post trip
Revenue
generation

26. Traveler
engagement
Check-in
Timetables
Gate/Bag belt
Weather
Destination tips
Amenities

27. Traveler
care
Passport expiry
Corporate policies
IROPs
Risks
Legal updates
Visa advisories

28. Revenue
generation
Extra bags
Seat upsell
Parking
Car hire
Hotels
Lounge
FastPass
Amenities
Cart abandonment

29. Analytics
• 8 Messaging specific dashboards
with 20+ reports
• Set objectives to track
• Attribute revenue to campaigns
• Exportable

30. 15:00Wednesday, 3 October
Summary our top 10 push
notification tips

31. 15:00Wednesday, 3 October
1 Optimize opt-in
2
3
4
5
6
7
8
9
10
Context is king
Language and localization
Frequency and timing
Align with other channels
Tailor your messages
Communicate new features
Utilize rich push
Track your success
Make it relevant!

32. Want to know more about push messaging?
Talk to us today
Click on the pop-up

33. Q & A
E: hello@travelportdigital.com
W: www.travelportdigital.com