Mobile marketing Tips
•Download as PPTX, PDF•
1 like•937 views
“If your plans don’t include mobile, your plans aren’t complete”, says Wendy Clarke, VP Marketing, Coca-Cola. As much as it adds to your marketing plans, mobile complicates things with its web and app interfaces, iOS and Android platforms. But your customers are fragmented across these platforms. Here’s our Shiju Mathew, Head Products- Mobile at Vizury talking about the fragmented mobile landscape and the need for effective user-mapping.
Report
Share
Report
Share
Recommended
5 Things Every Mobile App Marketer Should Know- Beyond Installs
Here are 5 things that every mobile marketer should know. We have compiled a list from the awesome sessions at an event- Beyond Installs. Great app marketers have shared their tips. Check it out!
All that you must know about personalized push notifications vizury
All that you must know about personalized push notifications vizuryVizury - Growth Marketing Platform
What do personalized Push Notifications look like? Which elements in a Push can be customized? What kind of Mobile Marketing goals can you achieve with such personalized Push messages? Here's the answer to all of these questions.Growth Hacks: Practical Tips for your Mobile Apps
This document provides growth tips and a zero-dollar marketing stack for mobile app developers to reach 1 million users. It includes 27 tips across acquisition, engagement, analytics and retention. Some tips are to optimize app store optimization (ASO), integrate analytics tools, use Facebook app invites and ads, optimize onboarding, and measure the right metrics like DAU, retention and CPI. The document also provides benchmarks for metrics like uninstall rates, retention rates by category, and average CPIs in India to help apps measure their performance.
Email Retargeting case Vizury
The document discusses email retargeting for an online fashion brand in India. The brand targeted app users with personalized emails recommending relevant products and offers based on what users viewed and purchased previously. This approach led to a 33% higher click rate and 40% better open rate for retargeted emails compared to generic emails. The document also provides an overview of how email retargeting works, including collecting user data from the website and app, sending targeted emails with product reminders, and examples of retargeting emails on mobile and desktop.
How to choose a mobile marketing platform
A checklist of 10 questions to help you assess your current Mobile Marketing Platform
Machine Learning for dummies
This presentation covers a lot about how machine learning works, what it is and some interesting things that it can do.
4 ways to segment users and achieve your marketing goals vizury
The document discusses 4 ways to segment users for marketing purposes:
1. Use pre-defined segments that are standard for a particular industry or target common use cases.
2. Create rule-based segments based on specific marketing goals and analytics to target niche audiences.
3. Use machine learning to identify segments that are most likely to engage and convert based on customer data to predict potential buyers.
4. Evaluate marketing hypotheses by running campaigns on specific user segments through discovery to test any hypothesis and use historical data to create new segments.
Are you a smarketer?
App user engagement, display retargeting, push notifications, fight off uninstalls, social, email - Do you use different tools to action multiple App marketing strategies? This makes App marketing complicated, it impacts your ROI as well.Try Engage App – the only Mobile Marketing Platform that allows you to personalize cross-channel marketing for your App and grow App conversion rate upto 2X.
Here's a cool infographic that shows how all of this works.
Recommended
5 Things Every Mobile App Marketer Should Know- Beyond Installs
Here are 5 things that every mobile marketer should know. We have compiled a list from the awesome sessions at an event- Beyond Installs. Great app marketers have shared their tips. Check it out!
All that you must know about personalized push notifications vizury
All that you must know about personalized push notifications vizuryVizury - Growth Marketing Platform
What do personalized Push Notifications look like? Which elements in a Push can be customized? What kind of Mobile Marketing goals can you achieve with such personalized Push messages? Here's the answer to all of these questions.Growth Hacks: Practical Tips for your Mobile Apps
This document provides growth tips and a zero-dollar marketing stack for mobile app developers to reach 1 million users. It includes 27 tips across acquisition, engagement, analytics and retention. Some tips are to optimize app store optimization (ASO), integrate analytics tools, use Facebook app invites and ads, optimize onboarding, and measure the right metrics like DAU, retention and CPI. The document also provides benchmarks for metrics like uninstall rates, retention rates by category, and average CPIs in India to help apps measure their performance.
Email Retargeting case Vizury
The document discusses email retargeting for an online fashion brand in India. The brand targeted app users with personalized emails recommending relevant products and offers based on what users viewed and purchased previously. This approach led to a 33% higher click rate and 40% better open rate for retargeted emails compared to generic emails. The document also provides an overview of how email retargeting works, including collecting user data from the website and app, sending targeted emails with product reminders, and examples of retargeting emails on mobile and desktop.
How to choose a mobile marketing platform
A checklist of 10 questions to help you assess your current Mobile Marketing Platform
Machine Learning for dummies
This presentation covers a lot about how machine learning works, what it is and some interesting things that it can do.
4 ways to segment users and achieve your marketing goals vizury
The document discusses 4 ways to segment users for marketing purposes:
1. Use pre-defined segments that are standard for a particular industry or target common use cases.
2. Create rule-based segments based on specific marketing goals and analytics to target niche audiences.
3. Use machine learning to identify segments that are most likely to engage and convert based on customer data to predict potential buyers.
4. Evaluate marketing hypotheses by running campaigns on specific user segments through discovery to test any hypothesis and use historical data to create new segments.
Are you a smarketer?
App user engagement, display retargeting, push notifications, fight off uninstalls, social, email - Do you use different tools to action multiple App marketing strategies? This makes App marketing complicated, it impacts your ROI as well.Try Engage App – the only Mobile Marketing Platform that allows you to personalize cross-channel marketing for your App and grow App conversion rate upto 2X.
Here's a cool infographic that shows how all of this works.
How to combine Offline and Online Marketing
Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
Data driven marketing for Banks
We give banks, 7 tips on how to use data for their marketing efforts. Our Data Management and Marketing Platform Vizury Engage makes it easier!
App Retargeting and Re-engagement Success Stories
The document summarizes success stories from clients that used Vizury's mobile app retargeting and re-engagement solutions. It describes three clients: 1) A large online fashion retailer in India that saw a 5% contribution to in-app listings and 3x higher in-app conversion rates. 2) Another leading online fashion retailer in Asia that saw 18% contribution to in-app transactions and 2x higher conversion rates. 3) The largest music streaming app in India that saw 70% lower user reactivation costs and 2x more user reactivation volume compared to Facebook.
India's Leading Music App Success Story with Vizury
Here is how India's leading music streaming app used Vizury to re-engage inactive users to improve 7 day user retention.
Myntra's App Marketing Success Story
The document describes a case study of a large online fashion retailer in India that wanted to increase in-app purchases on their mobile app. Vizury provided a solution to retarget app users who dropped off by using SDK-less integration to collect data and deep linking banners to product pages. Their solution was compatible with both Android and iOS and integrated with major mobile app publishers. The results were a 5% contribution to in-app listings from Vizury and a 3x higher in-app conversion rate during the Vizury campaign.
5 Things You Should Know about Cross Channel Marketing in Travel
How do you keep your customers engaged at so many touch points and ensure that they come back? How do you justify the money you are spending?
A cross-channel marketing strategy with data at the crux is the answer. This presentation explains the 5 things Airline Marketers should do today.
Facebook Remarketing- 5 Things you just can't miss!
Have you wished that your social media efforts could get you more than just “Likes”? Can your Facebook campaign spike up your website sales? With more than 75% of the world on Facebook, its power to help businesses grow is unimaginable. Here's Facebook Retargeting broken down for you.
Here are 10 tips to choose your mobile retargeting partner.
In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing plan with mobile as an integral part. However, one of the biggest challenges is choosing the right mobile retargeting partner or evaluating how well the current partner is equipped to handle the intricacies of mobile retargeting.
While the decision is not an easy one, here are 10 tips that could be considered while choosing the apt mobile retargeting partner…
CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING
Presentation by Gourav Chindlur during China Foreign Trade E-Commerce Meeting 2012 and 2nd FTF Annual Meeting 2012 held at Guangzhou, China
More Related Content
More from Vizury - Growth Marketing Platform
How to combine Offline and Online Marketing
Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
Data driven marketing for Banks
We give banks, 7 tips on how to use data for their marketing efforts. Our Data Management and Marketing Platform Vizury Engage makes it easier!
App Retargeting and Re-engagement Success Stories
The document summarizes success stories from clients that used Vizury's mobile app retargeting and re-engagement solutions. It describes three clients: 1) A large online fashion retailer in India that saw a 5% contribution to in-app listings and 3x higher in-app conversion rates. 2) Another leading online fashion retailer in Asia that saw 18% contribution to in-app transactions and 2x higher conversion rates. 3) The largest music streaming app in India that saw 70% lower user reactivation costs and 2x more user reactivation volume compared to Facebook.
India's Leading Music App Success Story with Vizury
Here is how India's leading music streaming app used Vizury to re-engage inactive users to improve 7 day user retention.
Myntra's App Marketing Success Story
The document describes a case study of a large online fashion retailer in India that wanted to increase in-app purchases on their mobile app. Vizury provided a solution to retarget app users who dropped off by using SDK-less integration to collect data and deep linking banners to product pages. Their solution was compatible with both Android and iOS and integrated with major mobile app publishers. The results were a 5% contribution to in-app listings from Vizury and a 3x higher in-app conversion rate during the Vizury campaign.
5 Things You Should Know about Cross Channel Marketing in Travel
How do you keep your customers engaged at so many touch points and ensure that they come back? How do you justify the money you are spending?
A cross-channel marketing strategy with data at the crux is the answer. This presentation explains the 5 things Airline Marketers should do today.
Facebook Remarketing- 5 Things you just can't miss!
Have you wished that your social media efforts could get you more than just “Likes”? Can your Facebook campaign spike up your website sales? With more than 75% of the world on Facebook, its power to help businesses grow is unimaginable. Here's Facebook Retargeting broken down for you.
Here are 10 tips to choose your mobile retargeting partner.
In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing plan with mobile as an integral part. However, one of the biggest challenges is choosing the right mobile retargeting partner or evaluating how well the current partner is equipped to handle the intricacies of mobile retargeting.
While the decision is not an easy one, here are 10 tips that could be considered while choosing the apt mobile retargeting partner…
CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING
Presentation by Gourav Chindlur during China Foreign Trade E-Commerce Meeting 2012 and 2nd FTF Annual Meeting 2012 held at Guangzhou, China
More from Vizury - Growth Marketing Platform (9)
India's Leading Music App Success Story with Vizury
India's Leading Music App Success Story with Vizury
5 Things You Should Know about Cross Channel Marketing in Travel
5 Things You Should Know about Cross Channel Marketing in Travel
Facebook Remarketing- 5 Things you just can't miss!
Facebook Remarketing- 5 Things you just can't miss!
Here are 10 tips to choose your mobile retargeting partner.
Here are 10 tips to choose your mobile retargeting partner.
CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING
CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING