What do personalized Push Notifications look like? Which elements in a Push can be customized? What kind of Mobile Marketing goals can you achieve with such personalized Push messages? Here's the answer to all of these questions.
This Presentation will give you in depth information about the modes of social media marketing any organization can do using Facebook. Facebook has a total user database of approximately 1.3 Billion users which is a major market for most of the organization which are trying to go virtual or Online.
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
How Web Push Notifications Are Effective Than Email MarketingNotifyVisitors
Web push notification is an effective marketing medium, you might be using email marketing for your business but web push is the result-oriented tool that will generate more sales.
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...Branch
The mobile customer journey is a bumpy one: different platforms, browsers, and properties are looking to keep your customer from leaving their experience, and these roadblocks mean that paving the way for your customer to get to you is a lot more difficult than it is on the web.
In this webinar, you’ll learn:
-How and why the customer journey is broken on mobile, and what it means for your adoption and retention metrics
-How to bridge those gaps and unify the customer experience to increase acquisition, conversions, and retention
-How to help your non-mobile teammates understand what tools you need to succeed
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
The document discusses three different mobile advertising payment models: cost-per-install (CPI), cost-per-click (CPC), and cost-per-mille (CPM). It outlines the pros and cons of each model. CPI pays for installs and has low cost but limited tracking. CPC pays for clicks and is more insightful but requires optimization. CPM pays for impressions and works for rich media but risks low quality traffic. The document encourages understanding the differences between these models.
This Presentation will give you in depth information about the modes of social media marketing any organization can do using Facebook. Facebook has a total user database of approximately 1.3 Billion users which is a major market for most of the organization which are trying to go virtual or Online.
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
How Web Push Notifications Are Effective Than Email MarketingNotifyVisitors
Web push notification is an effective marketing medium, you might be using email marketing for your business but web push is the result-oriented tool that will generate more sales.
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...Branch
The mobile customer journey is a bumpy one: different platforms, browsers, and properties are looking to keep your customer from leaving their experience, and these roadblocks mean that paving the way for your customer to get to you is a lot more difficult than it is on the web.
In this webinar, you’ll learn:
-How and why the customer journey is broken on mobile, and what it means for your adoption and retention metrics
-How to bridge those gaps and unify the customer experience to increase acquisition, conversions, and retention
-How to help your non-mobile teammates understand what tools you need to succeed
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
The document discusses three different mobile advertising payment models: cost-per-install (CPI), cost-per-click (CPC), and cost-per-mille (CPM). It outlines the pros and cons of each model. CPI pays for installs and has low cost but limited tracking. CPC pays for clicks and is more insightful but requires optimization. CPM pays for impressions and works for rich media but risks low quality traffic. The document encourages understanding the differences between these models.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
Internet Marketing and Responsive Design Roadmap - DNetZoneDhawal Damania
This document outlines a social internet marketing plan to increase sales and user engagement for a startup. The plan involves enhancing the startup's social media presence, creating an email subscriber base, optimizing the website for search engines, and developing a responsive design. Key tactics include social media marketing, pay per click advertising, affiliate marketing, search engine optimization, email marketing, and redesigning the website to be responsive across different devices. The overall process involves discovery, testing, refinement, and launch.
1. The document discusses Facebook's mobile app install ads, which allow advertisers to drive discovery and installs of their mobile apps through ads in Facebook's News Feed.
2. Mobile app install ads have been successful for 8,400 advertisers, driving 350 million installs at a 30% lower cost per install than standard banner ads.
3. The document provides best practices for creating effective mobile app install ads, such as demonstrating value with numbers, illustrating what the app does, and testing ads. It also discusses strategies for targeting the right audiences and scaling campaigns globally.
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
Signup Ads is a mobile advertising company that offers performance-based ads where advertisers only pay when users complete signups, not for clicks. They target ads across thousands of mobile apps and websites based on user interests. Signup Ads helped clothing brand Lilly Pulitzer double its email list size and build engaged online communities.
Creative ways to improve app discovery monetizationAppnext
This presentation was built for the Webinar series held by The Marmalade platform. You will find here out-of-the-box approaches to mobile app monetization focused on keeping the right balance between the desired UX and optimal revenue.
The document presents a mobile/digital advertising strategy to engage and acquire truck drivers. It discusses how mobile usage has increased dramatically and become the primary way people research careers. The strategy proposes using targeted mobile ads on Facebook, Instagram, and mobile app and web networks to reach passive job candidates. It also recommends capturing leads through mobile-optimized landing pages and following up with emails, texts, and ringless voicemails to convert candidates into applicants. The presentation was given by Barb Breeser of PurpleGator, a digital marketing agency specialized in mobile recruitment strategies.
This document discusses various online advertising methods including display, banner, sponsored links, search, social media, email, mobile, and affiliate marketing. It defines common units of measure for online ads like CPC, CPA, CPM and explains targeting options by location, demographics, and behaviors. Finally, it mentions trends toward affiliate marketing and mobile advertising, as well as increased use of video and regulation in the online advertising industry.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
The Guide To Driving ROI With Dynamic Ads on Facebook and InstagramNanigans
Dynamic Ads are a scalable retargeting solution that enables advertisers to promote the most relevant products to customers across Facebook and Instagram.
Automatically show customized promotions to individual users based on their desktop and mobile browsing.
Facebook targeting confluence con damon gochneaurDamon Gochneaur
Facebook targeting can be as overwhelming as trying to solve a Rubix cube. Let me help you discover the how, what and why of Facebook targeting with examples for every step in the funnel.
Marketing Festival 2014 - Advanced performance marketing on FacebookRoihunter
Our Marketing Festival presentation that proved hopefully, that Facebook can be your performance channel, as good as Google is. Including some behind-the-scene info, hints for future development and more.
Mobile App Promotion Strategies: Pre-LaunchCleverTap
To effectively launch a new mobile app, the document recommends laying groundwork by getting prospects to sign up for a list, incentivizing referrals from email subscribers, giving influencers exclusive previews, creating a demo video, and producing educational content to position your brand as an expert in your industry. The complete blog post referenced at the end provides additional mobile app promotion strategies for during and after launch.
Mobile SEO and other strategies to get more users to your appBranch
This document summarizes a webinar about mobile app SEO and conversions from web to app. The webinar featured presentations from Ethan Smith, CEO of Graphite, and Mada Seghete, Co-Founder of Branch. They discussed how SEO can help drive organic users to apps and increase app downloads and engagement. They also presented strategies for personalizing banners and messages to match user intent and incentivize users to download apps or take actions within apps. Measurement of cross-platform user behavior was highlighted as important for gaining full visibility into user journeys.
This document summarizes a proposed mobile app called One-Stop Shop that allows users to search and compare prices across multiple online shopping websites from a single interface. The app aims to make online shopping more convenient and affordable by notifying users of price drops and allowing them to set price alerts. Key features include searching and comparing prices from many websites at once, setting price alerts, and getting notifications when prices change. The app is available for free with limited features, or a premium version can be purchased for $5 for expanded functionality.
This document provides an overview of Instagram ads and how to create an advertising campaign on the platform. It discusses the different types of ads available, including photo ads, carousel ads, video ads, and story ads. It also covers how to target audiences based on location, demographics, interests and behaviors. The document concludes by outlining a nine step process for setting up an Instagram ad campaign, which includes choosing objectives, audiences, placements, budgets, creative content, linked accounts, placing orders, and reporting on performance.
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Lime - Push notifications. The big way.Petr Dvorak
How to properly implement mobile push notifications and how to scale them big? What technologies and infrastructure is needed? Check out these slides from #mDevTalk by Avast, Etnetera and Ackee to find out.
“If your plans don’t include mobile, your plans aren’t complete”, says Wendy Clarke, VP Marketing, Coca-Cola. As much as it adds to your marketing plans, mobile complicates things with its web and app interfaces, iOS and Android platforms. But your customers are fragmented across these platforms.
Here’s our Shiju Mathew, Head Products- Mobile at Vizury talking about the fragmented mobile landscape and the need for effective user-mapping.
Open Data Board Game (Datopolis) - getting startedOpen Data NZ
Datopolis is an open data board game where players take on roles and work to build tools by releasing and reusing different data types (represented by colored tiles) to increase their score on a dashboard. Players start by selecting role cards and data tiles to play as open, closed, or private. On each turn, players can build tools, draw event cards that impact the dashboard, and trade to release more data. The game ends when a player reaches 10 points or the dashboard hits a crisis 3 times, with the goal of collaboratively increasing dashboard scores through open data sharing and tool building.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
Internet Marketing and Responsive Design Roadmap - DNetZoneDhawal Damania
This document outlines a social internet marketing plan to increase sales and user engagement for a startup. The plan involves enhancing the startup's social media presence, creating an email subscriber base, optimizing the website for search engines, and developing a responsive design. Key tactics include social media marketing, pay per click advertising, affiliate marketing, search engine optimization, email marketing, and redesigning the website to be responsive across different devices. The overall process involves discovery, testing, refinement, and launch.
1. The document discusses Facebook's mobile app install ads, which allow advertisers to drive discovery and installs of their mobile apps through ads in Facebook's News Feed.
2. Mobile app install ads have been successful for 8,400 advertisers, driving 350 million installs at a 30% lower cost per install than standard banner ads.
3. The document provides best practices for creating effective mobile app install ads, such as demonstrating value with numbers, illustrating what the app does, and testing ads. It also discusses strategies for targeting the right audiences and scaling campaigns globally.
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
Signup Ads is a mobile advertising company that offers performance-based ads where advertisers only pay when users complete signups, not for clicks. They target ads across thousands of mobile apps and websites based on user interests. Signup Ads helped clothing brand Lilly Pulitzer double its email list size and build engaged online communities.
Creative ways to improve app discovery monetizationAppnext
This presentation was built for the Webinar series held by The Marmalade platform. You will find here out-of-the-box approaches to mobile app monetization focused on keeping the right balance between the desired UX and optimal revenue.
The document presents a mobile/digital advertising strategy to engage and acquire truck drivers. It discusses how mobile usage has increased dramatically and become the primary way people research careers. The strategy proposes using targeted mobile ads on Facebook, Instagram, and mobile app and web networks to reach passive job candidates. It also recommends capturing leads through mobile-optimized landing pages and following up with emails, texts, and ringless voicemails to convert candidates into applicants. The presentation was given by Barb Breeser of PurpleGator, a digital marketing agency specialized in mobile recruitment strategies.
This document discusses various online advertising methods including display, banner, sponsored links, search, social media, email, mobile, and affiliate marketing. It defines common units of measure for online ads like CPC, CPA, CPM and explains targeting options by location, demographics, and behaviors. Finally, it mentions trends toward affiliate marketing and mobile advertising, as well as increased use of video and regulation in the online advertising industry.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
The Guide To Driving ROI With Dynamic Ads on Facebook and InstagramNanigans
Dynamic Ads are a scalable retargeting solution that enables advertisers to promote the most relevant products to customers across Facebook and Instagram.
Automatically show customized promotions to individual users based on their desktop and mobile browsing.
Facebook targeting confluence con damon gochneaurDamon Gochneaur
Facebook targeting can be as overwhelming as trying to solve a Rubix cube. Let me help you discover the how, what and why of Facebook targeting with examples for every step in the funnel.
Marketing Festival 2014 - Advanced performance marketing on FacebookRoihunter
Our Marketing Festival presentation that proved hopefully, that Facebook can be your performance channel, as good as Google is. Including some behind-the-scene info, hints for future development and more.
Mobile App Promotion Strategies: Pre-LaunchCleverTap
To effectively launch a new mobile app, the document recommends laying groundwork by getting prospects to sign up for a list, incentivizing referrals from email subscribers, giving influencers exclusive previews, creating a demo video, and producing educational content to position your brand as an expert in your industry. The complete blog post referenced at the end provides additional mobile app promotion strategies for during and after launch.
Mobile SEO and other strategies to get more users to your appBranch
This document summarizes a webinar about mobile app SEO and conversions from web to app. The webinar featured presentations from Ethan Smith, CEO of Graphite, and Mada Seghete, Co-Founder of Branch. They discussed how SEO can help drive organic users to apps and increase app downloads and engagement. They also presented strategies for personalizing banners and messages to match user intent and incentivize users to download apps or take actions within apps. Measurement of cross-platform user behavior was highlighted as important for gaining full visibility into user journeys.
This document summarizes a proposed mobile app called One-Stop Shop that allows users to search and compare prices across multiple online shopping websites from a single interface. The app aims to make online shopping more convenient and affordable by notifying users of price drops and allowing them to set price alerts. Key features include searching and comparing prices from many websites at once, setting price alerts, and getting notifications when prices change. The app is available for free with limited features, or a premium version can be purchased for $5 for expanded functionality.
This document provides an overview of Instagram ads and how to create an advertising campaign on the platform. It discusses the different types of ads available, including photo ads, carousel ads, video ads, and story ads. It also covers how to target audiences based on location, demographics, interests and behaviors. The document concludes by outlining a nine step process for setting up an Instagram ad campaign, which includes choosing objectives, audiences, placements, budgets, creative content, linked accounts, placing orders, and reporting on performance.
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Lime - Push notifications. The big way.Petr Dvorak
How to properly implement mobile push notifications and how to scale them big? What technologies and infrastructure is needed? Check out these slides from #mDevTalk by Avast, Etnetera and Ackee to find out.
“If your plans don’t include mobile, your plans aren’t complete”, says Wendy Clarke, VP Marketing, Coca-Cola. As much as it adds to your marketing plans, mobile complicates things with its web and app interfaces, iOS and Android platforms. But your customers are fragmented across these platforms.
Here’s our Shiju Mathew, Head Products- Mobile at Vizury talking about the fragmented mobile landscape and the need for effective user-mapping.
Open Data Board Game (Datopolis) - getting startedOpen Data NZ
Datopolis is an open data board game where players take on roles and work to build tools by releasing and reusing different data types (represented by colored tiles) to increase their score on a dashboard. Players start by selecting role cards and data tiles to play as open, closed, or private. On each turn, players can build tools, draw event cards that impact the dashboard, and trade to release more data. The game ends when a player reaches 10 points or the dashboard hits a crisis 3 times, with the goal of collaboratively increasing dashboard scores through open data sharing and tool building.
Here are 5 things that every mobile marketer should know. We have compiled a list from the awesome sessions at an event- Beyond Installs. Great app marketers have shared their tips. Check it out!
How to Grow the Customer Lifetime Value for your App?Remerge
This document discusses growing customer lifetime value for mobile apps. It notes that acquiring new users is increasingly expensive, with the cost per loyal user rising each year. Additionally, user retention is a major problem, as only 5% of users still use an app after 6 months. The document recommends segmenting users based on their usage patterns and spending profiles to better understand retention. It provides an example of a games app that segmented users into beginners, intermediates, whales, etc. and targeted each segment differently to improve retention and revenues. Addressing each user segment individually helped increase the number of purchasing users and revenue per user.
Shreyas Doshi How To Get That Next Pm Job Svpma March 2010guestfbb385
Shreyas Doshi, Product Manager at Google, shares an entertaining perspective on how to get that next product management job. Includes practical tips and stick figures!
Talk delivered in March 2010 to 100+ people at the Silicon Valley Product Management Association (SVPMA).
Personalized News Recommendation System: (https://github.com/VishrutMehta/PersonalizedNewsRecommendationEngine)
News recommendation approach which considers the exclusive characteristics (e.g. news content, access patterns, named entities, popularity and recency) of news items when performing recommendation. Also, a principled framework for news selection based on the intrinsic property of user interest with a good balance between the global interest and personal interest for recommendation.
- News articles clustering
- Named entity extraction
- User profile construction (history, interests etc)
- Ranking news based on global/personal interests.
This document discusses how to build mobile games using Google App Engine and Cloud Endpoints. It provides an overview of key components for mobile gaming solutions including client apps, a backend API, and communication between them. Specific features and services are highlighted like push notifications, image serving, scheduled jobs, and using Memcache to optimize data access. The document also discusses Firebase and how it can be integrated with App Engine and Managed VMs for mobile and web applications.
Growth Hacks: Practical Tips for your Mobile AppsDeepak Abbot
This document provides growth tips and a zero-dollar marketing stack for mobile app developers to reach 1 million users. It includes 27 tips across acquisition, engagement, analytics and retention. Some tips are to optimize app store optimization (ASO), integrate analytics tools, use Facebook app invites and ads, optimize onboarding, and measure the right metrics like DAU, retention and CPI. The document also provides benchmarks for metrics like uninstall rates, retention rates by category, and average CPIs in India to help apps measure their performance.
How to Launch an Effective User Retention StrategyRemerge
This document provides guidance on launching an effective user retention strategy for mobile apps. It discusses trends showing declining retention rates and increasing user acquisition costs. It then offers recommendations in several areas: understand your users and where they drop off; leverage personalized marketing programs like push notifications and emails; target users dynamically at different stages; implement deep links; choose an app retargeting provider; optimize and improve over time; and test native ads. The key takeaways emphasize starting testing to get stakeholder buy-in, using data to identify improvements and successes, enhancing the user experience through messaging, persisting with technical challenges, and constantly refining through testing.
The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.
The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.
10 Steps of Project Management in Digital Agencies Alemsah Ozturk
This is part of our ( 41? 29! ) agency's culture series. Basicly this series of documents helps our teams learn the foundation of agency culture, basic rules to do their work. We are all about sharing the data & know how, so here we are ;)
This document discusses Flyer, a startup that aims to disrupt the commercial real estate marketing industry. Flyer wants to make the process faster, smarter, and better through the use of digital tools like web and social media. Currently a $500 billion industry, commercial real estate transactions present an opportunity for Flyer to capture part of the $30 billion spent annually on marketing through a business model that partners with brokers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
Running Mobile Ad Campaigns on FacebookSqueeze Mobi
Here's a guide on how to run mobile Ad campaign on Facebook and how you get cheap facebook clicks.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
This document provides tips and strategies for advanced Facebook advertising techniques. It discusses 13 different ad objectives that Facebook offers and how to define measurable goals aligned with these objectives. Other topics covered include how to use conversion pixels, create custom audiences and lookalike audiences, tips for different ad types like local awareness ads, carousel ads, offer claim ads, and video ads. It emphasizes testing ads frequently, choosing the right call to action buttons and keywords, and using data to inform advertising decisions. The overall message is that advertisers should test strategies frequently and align their goals with Facebook's objectives to improve performance.
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Facebook ads can appear in the News Feed on desktop and mobile as well as the right column on desktop. Ads are personalized and targeted based on users' interests, activities, connections and other data. Advertisers can use tools like the Ad Manager, Power Editor, and Business Manager to create and manage their campaigns. Campaigns have budgets, schedules, bids and go through an auction process. Advertisers choose objectives like awareness, clicks or conversions. They select ad formats, placements, and build audiences to target. Insights help optimize ads and Audience Network extends reach outside of Facebook. Restrictions apply around inappropriate or deceptive content.
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
Moblized provides various features to help apps acquire users, including unlimited clicks and leads, custom app profile and integration pages, comparison pages, platform and collection listings, conversion tracking, deals promotion, retargeting support, blog content distribution, social promotion, weekly reports, app featuring, growth experiments, and tailored content distribution. The more involved an app is with Moblized, the more clicks and exposure it will receive through Moblized's digital channels and features.
This document provides information on various digital marketing services including retargeting, behavioral targeting, keyword targeting, and placement on Facebook, Instagram, and mobile apps. It discusses how these strategies work and the benefits of each. Contact information is provided for Dave McCallum to discuss setting up a digital marketing campaign.
Video views on Facebook have increased dramatically, with over 4 billion video views per day occurring on mobile alone. Facebook provides tools like sequential messaging and carousel ads to help drive users through the marketing funnel and increase engagement. Instagram ads can be paired with Facebook ads to reach the same audiences across platforms and further brand objectives.
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
Facebook experts provide tips for advanced Facebook advertising:
1) Use high-quality photos and videos in ads as they generate more engagement than other formats.
2) Closely analyze your audience data from Facebook Insights and target your ads based on what resonates most with your specific audience.
3) Continually test ads by creating multiple ad sets with variations and optimize spending towards the highest performing ads.
This document summarizes a presentation about acquiring loyal mobile app users. It discusses the history of mobile user acquisition from the early days before app stores to the current landscape. It then covers the user's options for acquisition today, including display advertising, PR, paid incentivized installs, and non-incentivized performance marketing. The document recommends focusing acquisition campaigns on key countries, switching to steady spend for quality over burst campaigns, retargeting users to bring them back to the app, and optimizing campaigns with account managers.
Advantages of Using Popup Notifications SoftwareNotifyVisitors
Popup notifications are an effective marketing technique that can grab users' attention on their devices. A popup notifications software allows businesses to create personalized popups to engage and target audiences, increase page views and conversions. It provides tools to automate campaigns, segment users, and deliver location-based messages to reach more customers. NotifyVisitors is highlighted as a leading popup notifications software that has served over 1.3 billion popups.
Netmera provides an omni-channel customer engagement platform that allows marketers to create meaningful experiences for customers across multiple channels including mobile, web, email, and SMS. The platform offers features such as push notifications, in-app messaging, personalization, journeys, surveys, A/B testing, and funnels to increase engagement, conversion, and retention. Netmera works by collecting customer data from various sources and channels, building unified user profiles, and sending personalized messages to customers based on their behavior and attributes.
This document provides a 10-point checklist for marketing a mobile commerce app from launch through ongoing promotion. It includes driving paid install ads on social media, creating a landing page and blog post, promoting on social networks, running email campaigns, leveraging mobile and desktop banners, and using in-store signage, QR codes on receipts, bag inserts, and company email signatures to promote the app. The goal is to gain new customer downloads and increase app users over time.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements such as performance graphs, real-time measurements, and inline ad management. The guide explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad performance. It encourages users to visit their Ads Manager and opt into the new interface to take advantage of these updates.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements such as performance graphs, real-time measurements, and inline ad management. The guide explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad performance. It encourages users to visit their Ads Manager and opt into the new interface to take advantage of these updates.
Similar to All that you must know about personalized push notifications vizury (20)
The document discusses email retargeting for an online fashion brand in India. The brand targeted app users with personalized emails recommending relevant products and offers based on what users viewed and purchased previously. This approach led to a 33% higher click rate and 40% better open rate for retargeted emails compared to generic emails. The document also provides an overview of how email retargeting works, including collecting user data from the website and app, sending targeted emails with product reminders, and examples of retargeting emails on mobile and desktop.
The document discusses 4 ways to segment users for marketing purposes:
1. Use pre-defined segments that are standard for a particular industry or target common use cases.
2. Create rule-based segments based on specific marketing goals and analytics to target niche audiences.
3. Use machine learning to identify segments that are most likely to engage and convert based on customer data to predict potential buyers.
4. Evaluate marketing hypotheses by running campaigns on specific user segments through discovery to test any hypothesis and use historical data to create new segments.
App user engagement, display retargeting, push notifications, fight off uninstalls, social, email - Do you use different tools to action multiple App marketing strategies? This makes App marketing complicated, it impacts your ROI as well.Try Engage App – the only Mobile Marketing Platform that allows you to personalize cross-channel marketing for your App and grow App conversion rate upto 2X.
Here's a cool infographic that shows how all of this works.
Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
The document summarizes success stories from clients that used Vizury's mobile app retargeting and re-engagement solutions. It describes three clients: 1) A large online fashion retailer in India that saw a 5% contribution to in-app listings and 3x higher in-app conversion rates. 2) Another leading online fashion retailer in Asia that saw 18% contribution to in-app transactions and 2x higher conversion rates. 3) The largest music streaming app in India that saw 70% lower user reactivation costs and 2x more user reactivation volume compared to Facebook.
The document describes a case study of a large online fashion retailer in India that wanted to increase in-app purchases on their mobile app. Vizury provided a solution to retarget app users who dropped off by using SDK-less integration to collect data and deep linking banners to product pages. Their solution was compatible with both Android and iOS and integrated with major mobile app publishers. The results were a 5% contribution to in-app listings from Vizury and a 3x higher in-app conversion rate during the Vizury campaign.
How do you keep your customers engaged at so many touch points and ensure that they come back? How do you justify the money you are spending?
A cross-channel marketing strategy with data at the crux is the answer. This presentation explains the 5 things Airline Marketers should do today.
Have you wished that your social media efforts could get you more than just “Likes”? Can your Facebook campaign spike up your website sales? With more than 75% of the world on Facebook, its power to help businesses grow is unimaginable. Here's Facebook Retargeting broken down for you.
In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing plan with mobile as an integral part. However, one of the biggest challenges is choosing the right mobile retargeting partner or evaluating how well the current partner is equipped to handle the intricacies of mobile retargeting.
While the decision is not an easy one, here are 10 tips that could be considered while choosing the apt mobile retargeting partner…
13. SUCCESS STORY
The Objective
• Re-engage app drop-offs
• Boost In-app sales
• Optimize acquisition spends
One of the largest online fashion retailers in India
with over 5,000,000 installs.
Results with Personalized Push
Compared to static Push
4X 10XImproved CTR Higher conversion rate
14. For more about Personalized Push
www.vizury.com
marketing@vizury.com
@VizuryOneToOne
Vizury 2016