The document discusses 4 ways to segment users for marketing purposes: 1. Use pre-defined segments that are standard for a particular industry or target common use cases. 2. Create rule-based segments based on specific marketing goals and analytics to target niche audiences. 3. Use machine learning to identify segments that are most likely to engage and convert based on customer data to predict potential buyers. 4. Evaluate marketing hypotheses by running campaigns on specific user segments through discovery to test any hypothesis and use historical data to create new segments.

1. 4 WAYS TO SEGMENT USERS AND ACHIEVE YOUR
MARKETING GOALS

2. 1. Can’t merge data from different sources and create
marketing segments?
2. Have segments that run through the year?
3. Tough to create new segments for specific goals?
1. Segment-type limited by the features in your marketing tool?
Do you face any of these segmentation challenges?
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3. YES?
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4. 4 smart ways to
create user
segments
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5. 1. Pre-defined segments
Use standard segments defined for your vertical and target frequent
use cases.
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6. How pre-defined segments help?
• Can be used for segments that run throughout the year
• Help you drive consistent volume/revenue
• Easy to manage
1. Pre-defined segments
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7. Based on your marketing goals, create your own list of
rules and create niche target segments.
2. Rule-based segments
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8. How rule based segments help?
• Run for a shorter term based on your marketing goals
• Use analytics to create niche segments
• Enhance your targeting efficiency
2. Rule-based segments
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9. Use customer data to assess if a particular segment is good
to acquire, engage and convert.
3. Machine Learning segments
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10. How Machine Learning segments help?
• Run for a few days/weeks based on your marketing goals
• Predict possible buyers
• Identify new segments that you have not targeted before
3. Machine Learning segments
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11. Evaluate a marketing hypothesis and run campaigns around a
certain set of users.
4. Discover
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12. How Discover helps?
• Your campaigns are not limited to any pre-sets/rules
• You can test any hypothesis
• Use historic data to create segments
4. Discover
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13. To know more about smart
segmentation with Engage Enterprise
www.vizury.com
marketing@vizury.com
@VizuryOneToOne
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14. THANK YOU