This document discusses digital inclusion in the UK and strategies to get more people online. It notes that digital inclusion is a solution, not a symptom, and that internet access is considered a human right in Finland. It provides statistics on internet usage and how it varies based on factors like income, education, and social class. The document advocates for both mass programs through libraries and online centers as well as targeted outreach to help more people overcome barriers to getting online and benefit from internet usage.

1. Section Divider: Heading intro here. Equality, aspiration & intervention Inclusion in UK online centres and Public Libraries in the UK Helen Milner, 22 October 2009

2. www.slideshare.net/helenmilner on twitter @helenmilner

3. Not digital exclusion as a symptom It’s digital inclusion as a solution

4. Finland first to declare broadband internet access a human right 100Mb to all Finnish residents by 2015 Source: Guardian.co.uk 14 October 2009

5. Internet use as % of population Source: World Internet User Statistics June 2009

12. In the UK, 21% of adults have never used the internet Source: ONS 2009

13. More than half people (54%) in lower social grades have never used the internet Higher social grades (AB) are twice as likely to use the internet (88%) as people from the lowest social grades (DE) (46%) Reinforces 2008 ICM/UK online centres data which indicates that of the total offline population 11% are AB compared with 49% DE OxiS 2009

14. It is a case of social equality : 97% of people in the highest income category (>£40,000) compared to only 38% of those in the lowest income (<£12,500) category Source OxiS 2009

15. It’s about PEOPLE and what they DO with the Pipes and Platforms Putting in broadband pipes will not solve inequality on its own

17. So what are newly online people doing online? It’s about aspiration

18. Why (C2DE) users started using the internet “ Does the internet improve lives?” Freshminds April, 2009

19. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009

21. If all digitally excluded adults got online and made one digital contact each month, this would save an estimated £900 million per annum. PwC & Martha Lane Fox www.raceonline.org/research October 2009

22. Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds 2007 and 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%

23. So what can we do to get more people online? It’s about public, private and third sector support and investment ( What’s the right intervention? )

24. Build on what we know and what we’ve got

25. In the UK, 70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM 2008

26. Government Strategy Group for Social Housing and Digital Inclusion * Action Plan before Christmas

30. Targeted: there is a UK online centre in 85% of the third most deprived areas in England

33. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner