Digital Inclusion Its Time For Action Helen Milner 26 March 2009


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A quick overview of digital inclusion in the UK, with my seven point action plan, March 2009

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  • Digital Inclusion Its Time For Action Helen Milner 26 March 2009

    1. 1. Section Divider: Heading intro here. Digital Inclusion: it’s time for action Helen Milner 26 March 2009
    2. 2. What do we mean by digital inclusion? <ul><li>“ The use of digital technology, either directly or indirectly, to improve the lives and life chances of all citizens and the places in which they live.” </li></ul><ul><li>The goal is not to get people using technology, it’s about the uses of technology to impact on and transform people’s lives. </li></ul>
    3. 3. <ul><li>Not digital exclusion as a symptom </li></ul><ul><li>It’s digital inclusion as a solution </li></ul>
    4. 4. Digital inclusion: the facts - who is excluded?
    5. 5. I in 3 adults don’t use the internet Source: ONS, Oxford Internet Institute, et al
    6. 6. 50% of people over 65 aren’t online Source: ICM/UK online centres, 2008, sample 30,000
    7. 7. 49% of people in social grade DE aren’t online Source: ICM/UK online centres, 2008, sample 30,000
    8. 8. 70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM/UK online centres, 2008, sample 30,000
    9. 9. Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
    10. 10. 75% of everybody not online is not working Source: ICM/UK online centres, 2008, sample 30,000
    11. 11. Although outnumbered by those who aren’t working, 26% of all employed people aren’t online Source: ICM/UK online centres, 2008, sample 30,000
    12. 12. It’s time for action – the Government response
    13. 13. Digital Inclusion Action Plan: our response <ul><li>Leadership and a clear vision is required </li></ul><ul><li>Need for long term sustainable funding </li></ul><ul><li>Need for local action and local support </li></ul><ul><li>Need long term intervention for the most socially excluded </li></ul><ul><li>Support the Digital Inclusion Champion </li></ul><ul><li>Support a Charter: with a few, ambitious yet achievable actions </li></ul>
    14. 14. Digital Britain: five objectives <ul><li>Modernising digital networks </li></ul><ul><li>Dynamic investment culture in UK for digital content </li></ul><ul><li>Good scale and quality content for UK citizens, esp news, comment, analysis </li></ul><ul><li>Fairness and access for all </li></ul><ul><li>Infrastructure, skills and take-up to enable wide-spread online delivery of public services </li></ul>
    15. 15. Digital Britain: Universal Connectivity <ul><li>“ inequality in the use and application of digital technologies is potentially a significant new driver of social exclusion in the 21 st century, which risks accelerating existing social divides and creating new ones.” </li></ul>
    16. 16. Digital Britain: my five key principles <ul><li>People before pipes </li></ul><ul><li>Strong leadership and coordination is needed </li></ul><ul><li>Funding for take-up should be a priority for government investment, in a deal with industry </li></ul><ul><li>Local , informal support is vital </li></ul><ul><li>Content is not a silver bullet for increasing take-up: need to take balanced view </li></ul>
    17. 17. Why should we act?
    18. 18. Social Impact Demonstrators <ul><li>Targeted: adults with mental health issues, families in poverty, teenage parents/teenagers at risk, older people </li></ul><ul><li>15 month programme </li></ul><ul><li>12,234 people engaged through 20 projects at UK online centres, partnerships </li></ul><ul><li>Cost per individual of £163 </li></ul><ul><li> </li></ul>
    19. 19. Social Impact Demonstrators Measurement framework: designed with Ipsos Mori and UK online centres The definition of improved life chances is based on the 2004 Indices of Deprivation
    20. 20. The Results <ul><li>ICT Proficiency </li></ul><ul><li>Human Capital </li></ul><ul><li>Social Capital </li></ul><ul><li>Life Chances </li></ul>
    21. 21. It’s time for action – my 7 point plan
    22. 22. (1) Ensure there’s a place to get online and get support in using it in every deprived community (There are 6,000 UK online centres across England, focused on most deprived areas)
    23. 23. (2) Ensure learning platforms and courses are designed for all citizens ( is a gateway for all, with more than 150,000 registrations so far)
    24. 24. (3) Support people in social housing making sure social landlords see digital inclusion as a way of helping them and helping their tenants (We work with housing associations to, for example, put a UK online centre in the block of flats or on an estate)
    25. 25. (4) Ensure all sheltered housing has a communal internet suite with support and training (Landlords are helping older people in their homes working with UK online centres to provide training, inspired by outreach pilots)
    26. 26. (5) Drive people’s motivation to get online, support an annual Get online day, a national partner campaign (22,000 people have learnt how to use the internet via Get online days in 2007 and 2008.)
    27. 27. (6) Support community outreach to inspire disadvantaged people to create and own content Talk About Local
    28. 28. (7) Create an online space for people to collaborate on the use of social technologies for social good building towards a digital manifesto
    29. 29. Not just numbers but people <ul><li>Catherine, 72, disabled, now remains in her own home and has reduced isolation </li></ul><ul><li>Shaun, 39, was homeless, drug and alcohol addiction, now back on his feet </li></ul><ul><li>Simon, 25, from depression and self harm to making people smile everyday </li></ul>
    30. 30. Fourth UK National Digital Inclusion Conference 27 th & 28 th April, 2009 London [email_address]