1. Section Divider: Heading intro here.
Digital Inclusion & Digital
Engagement
Helen Milner, 6 October 2009

2. Digital inclusion: getting offline people
online
Digital engagement: helping online people to
do the things they want and need to

3. Digital Britain: Being Digital
“To ensure that everyone can share in the
benefits of a Digital Britain.”
The goal is not to get people using technology,
it’s about the uses of technology to impact on
and transform people’s lives.

4. www.slideshare.net/helenmilner

5. 25% of adults have never used the internet
Source: ONS 2008

6. More than half people (54%) in lower social
grades have never used the internet
Higher social grades (AB) are twice as likely
to use the internet (88%) as people from the
lowest social grades (DE) (46%)
Reinforces 2008 ICM/UK online centres data which indicates that of
the total offline population 11% are AB compared with 49% DE
OxiS 2009

7. It is a case of social equity:
97% of people in the highest income
category (>£40,000) compared to only 38%
of those in the lowest income (<£12,500)
category
Source OxiS 2009

8. It’s about PEOPLE not PIPES

10. The divide is narrowing but getting deeper.
In 2009 C2DEs make up 74% of all people
without internet access compared to 70% in
2008.
ICM/UK online centres 2008 and 2009

11. So what are newly online people doing
online?

12. Why (C2DE) users started using the internet
“Does the internet improve lives?”
Freshminds April, 2009

13. Internet users confidence in their ability to
find work out-stripped non users by 25%
“Does the internet improve lives?”
Freshminds April, 2009

14. Community economic benefits: Australia
› ATKearney economic model
› Atherton Gardens Estate, Fitzroy, Melbourne
› A$5.9m benefit (in five years, over 900
computers installed)
› A$4.1m through education and employment
› A$1.3m through communication and connectivity
› A$0.2m in transactional efficiencies
› A$0.3m in health and well-being
“Assessing the economic benefits of digital inclusion”
ATKearney and Infoxchange Australia 2009

15. BUT only 15% of people living in deprived
areas have used a local or central
government online service or website in the
last year
Source: Ofcom, March 2009

16. AND digital skills and motivations are likely
to vary once people are online:
53% of retired online people think they have
the ICT competence they need compared to
93% of online students
OxiS 2009

17. Getting more people online
Barriers remain the same in 2009 as in 2007
Access:
38%
Skills & Confidence:
20%
Motivation:
34%
Freshminds 2007 and 2009

18. So what can we do to get more people
online?

19. Build on what we know and what we’ve got

20. 70% of people who live in social housing
aren’t online: a full 28% of everyone not
online
Sources:
70% Oxford Internet Survey 2007
28% ICM 2008

21. Government Strategy Group for Social
Housing and Digital Inclusion
* Action Plan to be presented to John Healey
and Martha Lane Fox before Christmas

22. Digital inclusion activity needs to be
both mass and targeted

23. Mass: 3500 UK online centres which
includes many partner organisations
› Mencap, MIND (54), Nacro, Centre Point (5),
Foyer (7), Age Concern (39), Rehab, Lifeline,
RNIB, RNID, Access Group, Coalition for
Inclusive Living, SureStart (25), Pitman, CSV
Media (6), WEA (23), YMCA (25), Citizens
Advice (2), Peabody Trust (4), learndirect,
Everybody Online Centres
› Mosques, job centres, youth centres, schools,
health centres, mobiles, housing
associations, libraries, community centres

24. Targeted: there is a UK online centre in 85%
of the third most deprived areas

25. Target groups: Primary purpose
• Older people:
• 246 centres specialise in working with people aged 50+,
including 39 Age Concern centres
• 150 centres part of Older Learner Champions network
• 384 centres took part in “It’s Never Too Late” campaign
• Minority ethnic groups:
• 218 centres supporting BME groups: including Latin
American, Kurd, Iranian, West Indian, Greek Cypriot, Chinese,
Bangladeshi. Centres in mosques and Sikh temples
• Mental health issues:
• 41 centres - adults with cognitive disability (Mencap)
• 54 centres - adults with mental health issues (MIND)
1 of 3 pages

26. Target groups
• Prisoners and ex-offenders
• 20 centres (HMP Norwich, Nacro Centres)
• Homeless people
• 32 centres (including 5 Centrepoint, 7 Foyer)
• Young People
• 155 centres (including 25 YMCA, 7 Foyer)
• Substance misuse
• 8 centres
• Vulnerable women
• 31 centres (including refuges and hostels)
2 of 3 pages

27. Target groups
• Parents (including):
• 25 Surestart centres
• 28 Schools
• Home Access
• Physically disabled people (including):
• 89 people supporting people with sight or hearing
impairment (RNIB, RNID)
• Unemployed people
• 364 centres. Links from and to local Jobcentre Plus
offices are common
3 of 3 pages

29. Thank You
hmilner@ufi.com
www.twitter.com/helenmilner
www.ukonlinecentres.com
www.slideshare.net/helenmilner