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Swinging & Flowing: Inclusion & Diaspora


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My talk at UC Berkeley on 26 April 2102 at the Swinging & Flowing Conference. An opportunity to compare the digital divide in the USA and the UK and to talk about ways to increase digital equality.

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Swinging & Flowing: Inclusion & Diaspora

  1. 1. Section Divider: Heading intro here.Swinging & Flowing: Inclusion& diasporaHelen MilnerChief Executive, Online Centres Foundation26 April 2012
  2. 2. Note: Some of the pictures have been deleted fromthe slide deck originally presented at UC Berkeley on 26 April 2012. I replaced images with text where relevant in order to reduce the size of the file and keep the original data so that none of the meaning has been lost
  3. 3. 2,271,944,524Number of internet users in the world February 2012
  4. 4. 32.7%That’s 2,271,944,524 as a % of the world population
  5. 5. % of each country/continent’s own population who are internet users
  6. 6. Digital Inclusion: US & UK• Between 2009 and 2011 an additional 2% of the US population became internet users – USA 76.3% (Nov 2009) – USA 78.3% (Dec 2011)• Between 2009 and 2011 an additional 7.7% of the UK population became internet users – UK 76.4% (Sept 2009) – 84.1% (Dec 2011)
  7. 7. UK online centres: a national organisation• Government funded organisation leading, coordinating and supporting a national network of 4,300 venues• Provide: – A learning website for people new to the internet – National campaigns and support local events – Training and grants to train volunteers & centre staff – Some grants to c. 1000 centres & outreach activity p.a. – National partnerships
  8. 8. Technology + Community + Scale National + Local
  9. 9. Smarter Government Announced: December 2009 Started delivery: April 2010 £30m for UK online centres over 3 years to get 1 million more people to become internet users (at about $50 per person)
  10. 10. Why do we need to put public services online?
  11. 11. 1m online for £30m: How are we* doing? * UK online centres 1 April 2010 – 22 April 2012
  12. 12. People• Need access to good quality, convenient and reliable information and services – Tax, education, driving, law, benefits, jobs (Gov) – Grocery shopping, learning, news, cheap goods (Life) – Shopping, weather, catch-up TV, hobbies (Leisure)• Need to communicate with friends and family• Need to be part of a community – Local community: development – Collaborating with others beyond local area
  13. 13. LINK
  14. 14. Why do we care who uses internet?
  15. 15. We’re creating a new inequality Percentage UK population use of the internet Source: ONS 2010
  16. 16. Internet and peoples lives of Internet Users and Non Users Comparison More confident Self Confidence 4.50 Informed on local affairs Overall happiness 4.00 Happier Connection to family and 3.50 Quality of life friends who arent local 3.00 Better quality of life Confidence expressing Ease of organising views to key social gatherings decision makers Confidence talking to different Informed on current affairs people on different subjects Skills to get a new job More informed Confident of their skills to get a new job Internet user Internet non-user “Does the internet improve lives?” Freshminds April, 2009
  17. 17. Comparison online and UK before centres users lives – before and afterafter using the internet I do not feel concerned about my levels of qualifications, training or skills Feel less concerned n=75 about skills, work 100% and health 80% 60% I do not feel concerned I communicated as much about my work positionas I would like to with friends n=51 40%Communicate 20%more 0% I communicated as much I do not feel concerned about as I would have liked my health with my family n=75 Feel more connected to local community I felt part of my local community "Yes" Before "Yes" After “Does the internet improve lives?” Freshminds April, 2009
  18. 18. In the UK• £276 savings a year by being online for the households with the lowest income• 25% of all new jobs advertised only online
  19. 19. In the US• 80% of Fortune 500 companies have online only job applications• Students with broadband at home achieve 6 – 8% higher high school graduation rates
  20. 20. How do UK employers feel about ITskills?• 72% of employers wouldnt even interview entry level candidates who didnt have basic IT skills ICM/UK online centres survey, February 2012
  21. 21. The internet makes you happier than money• The BCS research found that: ‘IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being’ Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
  22. 22. 100m Americans do not have home broadband
  23. 23. 66m Americans are digitally illiterate
  24. 24. Who is offline in the UK?(has NEVER used the internet – UK population)
  25. 25. Who is offline in the USA?1 in 5 American adults do not use the internet Source: Pew “Digital Differences”, 13 April 2012
  26. 26. Isource: Internet World Stats
  27. 27. Similar stats• Missippi 59.3% (June 2010), Lithuania 59.5% (March 2008) – (Gates Foundation invested $15.2m in Oct 2007 for four years in internet in libraries in Lithuania)• Alabama 65% (June 2010), Hungary 65.3 (Dec 2011)• USA 78.3%, France 77.2 (both Dec 2011)• UK 84.1%, Norway 97.2%, Australia 90%
  28. 28. • Main reason don’t use the internet is lack of interest in both US (31%) and UK (64%)• In the US internet adoption has leveled off• In both countries the rate of use by people already online is increasing rapidly Source of 64%: Ofcom UK Adults’ Media Literacy Report, 2011 Source of 31%: Pew “Digital Differences”, 13 April 2012
  29. 29. USA, % adults who use the internet, by race/ethnicity Source: Pew “Digital Differences”, 13 April 2012
  30. 30. USA, % adults who use the internet, by annual household income Source: Pew “Digital Differences”, 13 April 2012
  31. 31. Why is there such a difference?• Between 2009 and 2011 an additional 2% of the US population became internet users• Between 2009 and 2011 an additional 7.7% of the UK population became internet users
  32. 32. Could the US achieve more?Are there things to copy from the UK model?
  33. 33. There are three main barriers why more peopledon’t more go online? Freshminds 2007 and 2009
  34. 34. Pubs Broadband Minister opening a centre in a barnCommunity centres and events Cafes … and churches, libraries, mosques, youth groups, mobile3,800 Community Partners + 500 Access Points
  35. 35. 3800 Community Partners + 500 Access Points• All independent• Not owned, managed or directly funded by us• Not a franchise• Sign up to a minimum offer of free support and access for learning and use of the internet• All reflect the local community they are in
  36. 36. The centres are independent of us, and represent the community they are in Broadband take-up by area varies from 50% to 80%*IMD = Indices of Multiple Deprivation
  37. 37. Example centre websites replaced orginal graphics:• Pakastan Welfare Association• Bangladeshi Islamic Centre:• Somali Centre of Golden Opportunities• Bangladesh Youth & Cultural Shomiti• Migrants Resource Centre
  38. 38. Monthly user survey April 2011 – February 2012 Aged 65+ Unemployed % Disabled % BAME % %North East 33,835 48 20 8 18West Midlands 92,950 40 23 31 19Yorkshire and the Humber 48,530 32 27 11 26North West 76,368 33 29 20 21East Midlands 25,093 37 26 15 23South West 20,918 29 33 5 30East of England 24,555 27 29 10 29South East 38,685 33 31 17 29London 99,835 32 13 64 12England (all learners) 460,768 34 26 23 21
  39. 39. Why would a communityorganisation want to be a UK online centre?
  40. 40. 1. Online learning games andcourses for people who have no or little internet skills or confidence
  41. 41. Our digital literacy content: New improvements• Will make our learning environment mobile and tablet friendly• XML based course engine allows for quick translation & localisation• Use of HTML5 local storage will enable completion of courses when no internet connection is present and synchronisation back to the server when internet is present
  42. 42. 2. Training for staff and volunteers
  43. 43. Supporting Volunteers and Digital Champions ● Supported and trained over 3000 volunteers in 2011/12 ● Online Become a Digital Champion course ● Supporting your community to get online workshopsWe held a Supporting your community workshop at our City Library, e had lots of opportunity to network and gain fresh approaches to lunteer working – would highly recommend and very much worth ganising for our staff and volunteers " Sarah Graham - Project Officer Newcastle Libraries
  44. 44. 3. Web and freephone search facility
  45. 45. • And the centre search is syndicated as an API and a widget to other websites such as BT (a national telephone and broadband supplier) and the new Government domain
  46. 46. 4. Being part of a network – marketing events, facebook,twitter, link to national partners & policy
  47. 47. Partnership campaigns & events
  48. 48. For example, Get online week• Annual event for 5 years (each Autumn)• 50,000 people got online during Get Online Week all together in 2007, 2008, and 2009• 90,000 people in 2010 during Get Online ‘Month’• Mass publicity (newspapers, television, radio interviews, corp partner links, blogs, social media)• Mass coordinated marketing packs – locally delivered• Local events – over 1500 events in 2010
  49. 49. Three national marketing campaigns a year,supported with local marketing packs
  50. 50. • We also have a twitter account @ukonlinecentres• And a YouTube channel UKonlinecentresvideos
  51. 51. 5. And we give out some grants
  52. 52. Connect 2 Compete: C2C• The US solution?• $4bn public-private-non profit initiative• A national platform for digital opportunity• Including low cost broadband and computer, and digital literacy content
  53. 53. Or, are smart phones the answer?% American adults who go online wirelessly with laptop or cell phone Source: Pew “Digital Differences”, 13 April 2012
  54. 54. Technology changes everything and changes nothing
  55. 55. Technology has already revolutionised the way most of us live our lives The goal is not to get people using technology, it’s about the how people use technology to have a positive, and transformative, impact on their and others’ lives
  56. 56. 983,682Finish the 1m people online andsave the UK Government £127m net(that’s $205m net)
  57. 57. It’s not about technology, it’s allabout people
  58. 58. Thank on