Unlocking potential, People are the key

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1m people started using the internet in the last 12 months. How can people help more people to get online? Can we close this gap? And why should anyone be interested?

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  • In 2007 UK (62.3%) is behind USA (68.7%), Japan (67.1%), and South Korea (66.5%)
    In 2010 UK (82.5%) has the highest penetration of population of internet users
    NOTE: Based on the top 20 countries with the highest total number of internet users
  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • 25% more confident that they have the skills to get a new job
    http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • Partner centres access enhanced support and resources
    UK online centres in 80% of the most deprived medium-level Super Output Areas.
  • Adult and community learning could adopt
  • Partner centres access enhanced support and resources
    UK online centres in 80% of the most deprived medium-level Super Output Areas.
  • Unlocking potential, People are the key

    1. 1. Section Divider: Heading intro here. Citizens Using Technology Helen Milner 1 December 2010
    2. 2. 1,000,000
    3. 3. It’s now very stark the difference between the big groups of our society who are online and who are offline
    4. 4. 30.1m people use the internet everyday Source: ONS 2010
    5. 5. 31m people bought goods online in the past 12 months Source: ONS 2010
    6. 6. 17.4m people used the internet to watch TV or listen to the radio 11m more than in 2006 Source: ONS 2010
    7. 7. Top 20 countries by % of population online (2010) June 2010 data www.internetworldstats.com/top20.htm
    8. 8. 2007 compared to 2010 (internet use by % of population) 2007 Source: http://www.internetworldstats.com/topusage.htm
    9. 9. 30.1m adults use the internet every day BUT 9.1m never use it Source: ONS 2010
    10. 10. Who is online? (has ever used the internet) › 99% of 16 – 24 year olds and 96% of people aged 25 - 44 › 95% of people earning more than £20,800 › 93% of people with a good O Level or GCSE (grade A –C) or higher qualification › 94% of people who are buying a house with a loan or a mortgage have an internet connection › 92% of households with dependent children › 87% of Londoners › 84% of men, 81% of men use the internet everyday
    11. 11. Who is offline? (has NEVER used the internet) › 60% of the over 65s have never used the internet › And 68% of people who are widowed › 55% of people with no qualifications › 31% of people earning less than £10,399 › 29% of people from the North East of England › 21% of women
    12. 12. As more people get online the excluded are left further behind 1 2
    13. 13. Why non-users don’t use the internet “Does the internet improve lives?” Freshminds April, 2009
    14. 14. Internet and peoples lives 3.00 3.50 4.00 4.50 Self Confidence Overall happiness Quality of life Ease of organising social gatherings Informed on current affairs Skills to get a new job Confidence talking to different people on different subjects Confidence expressing views to key decision makers Connection to family and friends who aren't local Informed on local affairs Internet user Internet non-user “Does the internet improve lives?” Freshminds April, 2009 More confident Happier Better quality of life More informed
    15. 15. UK online centres users lives – before and after 0% 20% 40% 60% 80% 100% I do not feel concerned about my levels of qualifications, training or skills n=75 I do not feel concerned about my work position n=51 I do not feel concerned about my health n=75 I felt part of my local community I communicated as much as I would have liked with my family I communicated as much as I would like to with friends "Yes" Before "Yes" After “Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
    16. 16. 231,560
    17. 17. Skills Strategy – Nov 2010 › “Using a computer and the internet are now basic skills for employability, and for many other aspects of learning and living.”
    18. 18. The network of UK online centres › 3500 self-managing, independent community partners – Community & Voluntary centres, Public Libraries, Education and other venues › Outreach delivery: job centres, sheltered housing, housing associations, schools, SureStart centres, post offices, village halls › Approx 30,000 volunteers active in the network today
    19. 19. is part of is linked to
    20. 20. myguide › 231,560 registrations since 1 April 2010 › 95% users very satisfied or satisfied › Simple to use, big buttons › Basics, plus intro to … Facebook et al › High levels of accessibility › Free on the internet for anyone to use › Fully supported with tutors guides
    21. 21. Online Services › £900m – minimum cost saving if all digitally excluded got online and interacted with Gov › Online Services – online shopping, online banking, online government › Online Jobs – c. 20% all new jobs not available if you’re offline › However, only 21% of internet users in group DE use Government or Council websites – Data from Ofcom Technology Tracker, Quarter 1 2010
    22. 22. Skills Strategy – Nov 2010 › “We will also look to ensure that those who are most disadvantaged can continue to obtain free support for short courses such as Online Basics”
    23. 23. Online Basics
    24. 24. www.HelpPassITon.co.ukwww.HelpPassITon.co.uk
    25. 25. Skills Strategy – Nov 2010 › “The support that they need to get online is often best provided in informal community settings with help from volunteers or friends and family, or integrated as part of other courses.”
    26. 26. Our network of community partners › Community partners – Community & Voluntary centres, Public Libraries, Education and other venues – Capacity building – Sharing expertise › Outreach delivery: job centres, sheltered housing, housing associations, schools, SureStart centres, post offices, village halls › Growing 30,000 Volunteers and making them a network
    27. 27. 231,560 … just 769,440 to go
    28. 28. Thank You hmilner@ufi.com www.twitter.com/helenmilner www.ukonlinecentres.com slideshare.net/helenmilner

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