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OCF: New Research Areas

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Update on two new areas of research that we're doing - E-Reading Rooms, and Communities & SROI. Plus some slides I like

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OCF: New Research Areas

  1. 1. Research Update13 September 2012 Helen Milner CEO - Online Centres Foundation
  2. 2. Slides I like
  3. 3. 4,737,788,855Number of people in the world who haveNEVER used the internet February 2012
  4. 4. We’re doing well• Between 2009 and 2011 an additional 7.7% of the UK population became internet users • UK: 76.4% (Sept 2009) -> 84.1% (Dec 2011)• As a comparison in the US between 2009 and 2011 an additional 2% of the US population became internet users • USA: 76.3% (Nov 2009) -> 78.3% (Dec 2011)
  5. 5. Comparison of Internet Users and Non UsersInternet and peoples lives More confident Self Confidence 4.50 Informed on local affairs Overall happiness 4.00 Happier Connection to family and 3.50 Quality of life friends who arent local 3.00 Better quality of life Confidence expressing Ease of organising views to key social gatherings decision makers Confidence talking to different Informed on current affairs people on different subjects Skills to get a new job More informedConfident of their skills to get a new job Internet user Internet non-user “Does the internet improve lives?” Freshminds April, 2009
  6. 6. The internet makes you happier than moneyThe BCS research found that: ‘IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being’ Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
  7. 7. The internet makes you more employable• 73% of employers wouldnt even interview entry level candidates who didnt have basic IT skills ICM/UK online centres survey, February 2012
  8. 8. Pipes• Ofcom 2011
  9. 9. People• Middlesbrough: • 91% superfast broadband • 9.6% <2Mbits/sec • 58% of houses have taken-up broadband putting it in the lowest 10% in terms of take-up• Sandwell 55% of people use broadband• South Tyneside 57%• Stoke-on-Trent 58%• Barnsley 59%
  10. 10. A tale of two issues• Cumbria has less pipes yet more people online• Hartlepool has more pipes and less people online• It’s clear that investment needs to continue in both building infrastructure and supporting people
  11. 11. 1m online for £30m: Saving £157mThrough UK online centres April 2010 – July 2012 1 April 2010 – 27 April 2012
  12. 12. 88% people feel more confident79% think they are more independent after they have got help to use the internet
  13. 13. New Stuff E-Reading RoomsCommunity Hubs & SROI
  14. 14. eReading RoomsDr Alice Mathers
  15. 15. A six-month pilot• 20 pilot partners: community organisations, local authorities, libraries, social housing providers, union learning centre, Community Learning Trusts• Informal Adult & Community Learning – enabling more people to learn, and people who wouldn’t normally learn• Local (friendly, informal) + Technology (bringing the world to you) + Scale (potential for spreading across the UK)
  16. 16. What are we trying to find out?1. Is the eReading Rooms approach effective in facilitating informal learning?2. How does this work at a variety of scales – for individual learners, centres and across the pilot?
  17. 17. Our evaluation approach1. To use person-centred ways to capture the eReading Rooms experience from learner and centre perspectives.2. To share our findings in a transparent and user appropriate manner.3. To provide clear policy guidance about informal learning.
  18. 18. During eReading Rooms… Individual experiences 1. Self-directed film 2. Filmed semi-structured interviews Interpretation of eReading Rooms. Motivation for involvement. Centre experience - physical and social. Commitment to continue. Benefits and innovations (approach, technology, facilitation etc.) Limitations and areas for development.
  19. 19. During eReading Rooms… Centre experiences 1. Focus group discussions at eReading Room centres Self-directed film and film/sound clips from the individual SSIs will be used to prompt group discussion around selected topics. The focus groups will enable the individual centre experiences (learners and facilitators) to be revealed. A series of emerging eReading Room key themes will be generated. Then, webinars to discuss themes across all pilot partners.
  20. 20. eReading Rooms: Outputs 1. eReading Rooms report (including policy guidance and recommendations) 2. eReading Rooms experience films 3. User-led Learning Zone
  21. 21. Community Hubs & SROIOCF & Sheffield Hallam University (Peter Wells)
  22. 22. Community Hubs• 30 Community Hubs across England, chosen as clear anchors in their locality• Using technology to improve communities• Each Hub defined their own objectives and their own implementation based on local needs• Digital inclusion: • as a potential outcome of the initiative • not the reason for the initiative• All hubs using a common framework to evaluate their local outcomes (with SROI ambition)
  23. 23. Social impact of digital inclusion ICT proficiency Access Use Familiarity Confidence Cognitive proficiency Social proficiency Literacy Self-confidence Numeracy Families and friends Visual literacy Civic engagement Human capital Social capital Improved life chances* Income Employment Health Education Housing Crime Living environment* The definition of improved life chances is based on Department ofCommunities and Local Government 2004Indices of Deprivation Social Impact Demonstrators Programme: 2007 - 2008
  24. 24. Harold Tomlins Centre
  25. 25. Social impact of digital inclusion ICT proficiency Access Use Familiarity Confidence Cognitive proficiency Social proficiency Literacy Self-confidence Numeracy Families and friends Visual literacy Civic engagement Human capital Social capital Improved life chances* Income Employment Health Education Housing Crime Living environment* The definition of improved life chances is based on Department ofCommunities and Local Government 2004Indices of Deprivation
  26. 26. The tool will have the following sections:1. Outcomes theme selection process2. Demographic questions3. Baseline questions4. Distance travelled questions5. Reflective (end of project) questions6. Evaluation (based on proxy measures and benchmarks)
  27. 27. Outcome Themes1. Building ICT capacity and capability: Organisations2. Building ICT capacity and capability: Individuals3. Improving employment and employability4. Increasing influence and engagement5. Improving access to services6. Reducing social isolation7. Improving social cohesion8. Increasing volunteering
  28. 28. Demographic questions1. Gender2. Age3. Length of time living in the local area4. Current economic status5. Ethnic group6. Qualifications7. Disability To be confirmed - matched against existing demographics for UKOC data,
  29. 29. Outcome Measures Overview Outcome Theme Baseline Question Primary measure Distance Travelled Question Reflective Question Secondary Measures Distance Travelled Questions Tertiary Measures Distance Travelled Question
  30. 30. SROI• Matching the outcomes to national frameworks and financial values• Aim to then ensure each financial value is equivalent to each other (apples and apples)• Add up all the values to calculate the total return on investment
  31. 31. Thank Youhelen@ukonlinecentres.com@helenmilner on twitterSlideshare.net/helenmilnerwww.ukonlinecentres.com

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