Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Everyone like me should do Everything online?

1,556 views

Published on

Who's not on the internet in the UK? Shall we put everything online? And then what to do with the people not using the internet.

Published in: Education, Technology, Business

Everyone like me should do Everything online?

  1. 1. Section Divider: Heading intro here. Digital Inclusion: Opening Up Learning Helen Milner 23 June 2010
  2. 2. www.slideshare.net/helenmilner @helenmilner Hello
  3. 3. What shall we talk about today? <ul><li>What does the next web look like? </li></ul><ul><li>Who won’t access it? </li></ul><ul><li>Why do we want to open up education? </li></ul><ul><li>Who won’t access it? </li></ul><ul><li>Oh my God there’s a budget deficit </li></ul><ul><li>What shall we do about that? </li></ul>
  4. 4. What will the next web look like? <ul><li>Web 1986: WorldTour </li></ul><ul><li>Web 2010: facebook, Google, iTunesU </li></ul><ul><li>Web 2015: ?????? </li></ul>
  5. 5. Internet use as % of population Source: World Internet User Statistics June 2009
  6. 6. “ I want to google …. Everybody’s doing it!” s aid Liz
  7. 7. Did you use the internet today? Use the ✔ or ✖ buttons
  8. 8. We’re doing well, but not good enough <ul><li>Moved from 35% never used the internet in 2006 to 20% in 2009 </li></ul><ul><ul><li>ONS (2006), and ICM (2009) & ONS (2009) </li></ul></ul>
  9. 9. 35% of households don’t have the internet Source: ONS 2008
  10. 10. 70% of people over 65 have never used the internet Source: ONS 2008
  11. 11. 49% of everybody without internet access are in social grade DE Source: ICM 2008 / Base: 7,655
  12. 12. Which is more than double their incidence in the population AB C1 C2 DE 11 26 18 29 21 21 49 24 Source: ICM 2008 / Base: 7,655
  13. 13. In 2010: There are 5.3m non-users who are both 55+ and in C2DE social group Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010 (Freshminds synthesis of ICM ‘09 and ONS ‘09)
  14. 14. And almost 25% of non internet users are UNDER 55
  15. 15. It is a case of social equity: 93% of people under 70 who have a degree are online Source: ONS 2008
  16. 16. And some people over 70 are online too
  17. 17. It doesn’t matter if they don’t want to use it – does it?
  18. 18. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
  19. 19. Direct financial benefit of using broadband in the home £276 per year (lowest income) Third of households not online foregoing savings of £4.4 billion per year Source: SQW Consulting, September 2008
  20. 20. Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
  21. 21. If it’s so beneficial why don’t more people use the internet?
  22. 22. Why (C2DE) users started using the internet “ Does the internet improve lives?” Freshminds April, 2009
  23. 23. Why non-users don’t use the internet “ Does the internet improve lives?” Freshminds April, 2009
  24. 24. Barriers to take-up: 2007 analysis of all sources Source: FreshMinds 2007; 2008 Access Skills & Confidence Motivation
  25. 25. Barriers remain the same in 2009 “ Does the internet improve lives?” Freshminds April, 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
  26. 26. Why do we want to open up education?
  27. 27. Who won’t access it?
  28. 28. Oh my God there’s a budget deficit
  29. 29. Who bought their last car tax disc online? Hands up or ✔
  30. 30. Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
  31. 31. I (and people like me) shouldn’t have the choice over how I interact with public services
  32. 32. I should have to use online channels for all services where there is an online option
  33. 33. … and put in place a proper safety net for those who can’t access online service Don’t make most excluded more excluded … deliver them a bespoke service
  34. 34. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” www.raceonline.org/resources October 2009
  35. 35. Saving of £900m a year if we get 10m people online and interacting with public services and shopping, and socialising, and finding information, and learning ….
  36. 36. It’s about people not just numbers
  37. 37. Paul
  38. 38. Time for comments and questions
  39. 39. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres. com helppassiton.co.uk

×