Getting One Million Residents Online


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Approximately half of everyone who is offline lives in social housing, and housing providers can do even more to help their residents to learn how to use the internet. Can we get 1m residents online quickly? Yes we can.

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  • Not economic
  • Working closely with almost 4000 community partners – in pubs, community centres, cafes, churches, libraries, mosques, buses, etc
  • Partners – not owned, managed or funded by us
  • Supported in person and online via our learning website
  • Our work is all about the people who need to be supported and connected to technology, and we do that via helping them in places (either centres or going out to where they are)
  • In 2009 Martha and PWC worked out the massive savings to Government if everybody got online
  • Savings vary but in May George Osbourne said the savings were about £8 per contact moved online from face to face or telephone
  • It’s a big job – not to mention the 8m+ people who are offline, the online folk don’t use online Government that much
  • Journey from totally offline to using online Government services. How are we shifting people onto online Government services, well nobody come into a centre and asks to use online Government Services, however 43% of everyone we help then goes on to shift their contacts with Government from offline to online
  • We do that in centres and through national partnership campaigns
  • People are supported by digital champions – at home by family, and in centres by thousands of volunteers
  • This argument was then picked up by Gordon Brown and led to UK online centres being awarded £30m to an additional 1m people online between 2010-2013
  • I love proving the financial value of the work we do, but I love helping real people- individuals - to get online. This is Betty, who I helped at Sheffield Town Hall in early November. She’s 78 and on pension credit. Since we first met she’s won free broadband from Plusnet, and therefore been given a spare laptop from a friend, and therefore started coming to weekly learning sessions at the Wetherspoons Bankers Draft in Sheffield and last week she got a reply to her first ever email she sent to a friend in Canada. I think Betty will find life easier and more enjoyable now she’s online, and I think she’ll shift some of her Government contacts too. That’s how we deliver channel shift.
  • Getting One Million Residents Online

    1. 1. Section Divider: Heading intro here. Getting One Million Residents Online Helen Milner Chief Executive, Online Centres Foundation 23 February 2012
    2. 2. Social Housing: 150 years of making people’s lives better mid 1800s 2011
    3. 3. 3,800 Community Partners Pubs Cafes Community centres and events … and churches, libraries, mosques, buses
    4. 4. Not owned, managed or funded by us Centre search and free phone number search (one database for UK)
    5. 5. 950,000 people got online and registered with UK online centres between April 2010 and early Feb 2012
    6. 7. The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
    7. 8. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
    8. 9. “ If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year” PwC & Martha Lane Fox Macro-economics: Benefits to UK plc
    9. 10. How do employers feel about IT skills <ul><ul><li>72% of employers wouldn't even interview entry level candidates who didn't have basic IT skills </li></ul></ul><ul><ul><li>This rises to the higher levels of 74% in Middlesbrough, 78% in Nottingham and 82% in Newcastle and Gateshead </li></ul></ul>ICM/UK online centres survey, February 2012
    10. 11. &quot;It used to cost government over £10 to process a driving license application or a self-assessment tax form. Online, the cost is less than £2.&quot; George Osborne 16.05.2011
    11. 12. It’s a big job …. Only 54% of UK adults have ever used an online government service Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%). … . and a long journey from offline to using online government services Source: Ofcom UK Adults’ Media Literacy Report, 2011
    12. 13. Nobody comes in and asks to use online Government Services … 43% do shift
    13. 14. Incentivised by partnership campaigns
    14. 15. Digital Champions: family & volunteers
    15. 16. Smarter Government (December 2009) £30m for UK online centres over 3 years to get 1 million more people online
    16. 17. 1m online for £30m: How are we* doing? * UK online centres April 2010 – Feb 2012
    17. 18.
    18. 22. What can you do? <ul><li>Leadership : Engage your senior managers </li></ul><ul><li>Strategy : Where does digital inclusion & digital by default fit in your strategy? </li></ul><ul><ul><li>Alongside a back-office or web strategy </li></ul></ul><ul><ul><li>Alongside a community or employment programme </li></ul></ul><ul><li>Plan : Embed this into other plans, have small realistic goals </li></ul><ul><li>Persuading residents, help is at hand : Centres, go-on website, volunteers & resources, campaigns </li></ul><ul><li>Everything in on the hub </li></ul>
    19. 23. That’s how we deliver channel shift
    20. 24. Thank You [email_address] @helenmilner on twitter d