Section Divider: Heading intro here.Get Ready, Get OnlineHelen MilnerChief Executive, Online Centres Foundation14 February...
Social Housing: You care about• Social Justice: equality, improving lives• Financial Security: keeping your businesses  af...
You will be a digital  business in 3 - 5 yearsThe question is how and how            fast
For most citizens the internet is      part of everyday life:UK consumers buy the most online       per capita globally   ...
82% of internet users say they have savedmoney in the last six months by using theinternetwith 46% saying they’ve made sig...
Comparison before users lives – before and after      UK online centres                                              Feel ...
But, 16m adults are not frequent and competent internet uesrs
Everyday use is exploding for many,      creating a bigger divide                Percentage UK population use of the inter...
Digital can be for everyone• 82% of adults have ever been online  (ONS)• 79% are regular internet users (BBC),  meaning th...
Many non or infrequent internet  users live in social housing
UK online centres: 5,000 Community Partners
Not owned, managed or funded by usCentre search and free phone number search           (one database for UK)
No such thing as a typical centre.All centres do something else (and support digital skills).Most centre partners run outr...
Supporting Volunteers and Digital                        Champions      ●          Supported and trained          over 300...
Click to watch video
Clive: One in a                     Million               • Clive was made redundant at                 56. He has now fou...
Government Digital Strategy                6 November 2012              Digital by Default•     “Central Government where ...
£1.7bn - £1.8bn a      yearEstimate savings moving services    offline to digital channelsGovernment Digital Strategy, 6 N...
Applied to your business: 1000 people x 2   contacts saved a month = £133,800 a                   year            Costs pe...
Universal Credit• 12m people affected• Goal for 80% to interact online• Estimate that c. 6m people don’t have the skill  l...
Digital + Welfare Reform + You• Be a digital business for all your customers  • More than 50% of your tenants are (probabl...
Some inspiration from your peers
Wakefield District Housing• 80 volunteers (employees & tenants) have helped 640+  tenants to get online so far this year• ...
Click to watch video
Family Mosiac• A digital strategy agreed: focuses on Care and Support• 200 connections supporting wi-fi hubs in care & sup...
Peabody Trust• Have a cross organisation Digital Strategy led by CEO• UK Online Community Capacity Builders in 2010• All i...
Peabody’s revenues teamwill deliver roadshowswith its Digivan.Roadshows will targetresidents affected,providing informatio...
Birmingham City Council• Launched new mobile apps, integrated into back end  systems so that citizens can access services ...
Mobile/tablets part of the mix                  • Breezie – trialed in                    Barchester Homes,               ...
5.2 million households in the UK without          internet access: Why?• MOTIVATION: 54% said they did not have a  connect...
Need action in each of these areas                       What can be done for free?                       - signposting, f...
Seven Point Plan1. You will be a digital business in 3 - 5 years - the question   is how and how fast2. This is a digital ...
It’s not about technology, it’s allabout people
digitalhousinghub.ning.com  Please keep the conversation going and join the digital housing hub
Thank Youhelen@ukonlinecentres.com@helenmilner on twitterwww.ukonlinecentres.comwww.learnmyway.comhttp://digitalhousinghub...
Get Ready Get Online - digital inclusion and welfare reform
Get Ready Get Online - digital inclusion and welfare reform
Get Ready Get Online - digital inclusion and welfare reform
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Get Ready Get Online - digital inclusion and welfare reform

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My talk at the NHF Conference on 14th February 2013 in London. Discussing the urgency of helping people to use the internet, particularly with a view to the new Welfare Reform. Interesting for all digital inclusion and/or housing people.

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  • Thanks Helen, Good to know we are using the same song sheet.
    All points I have been pushing but by being able to ref yourself in, it carries much more credibility.
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  • I want to give three cheers for international women everywhere – My first woman I want to raise a glass to is Betty ….
  • Join the digital housing hub
  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • Partners – not owned, managed or funded by us
  • Click on screen to watch video on youtube
  • Click on pic to watch video
  • Join the digital housing hub
  • Get Ready Get Online - digital inclusion and welfare reform

    1. 1. Section Divider: Heading intro here.Get Ready, Get OnlineHelen MilnerChief Executive, Online Centres Foundation14 February 2013
    2. 2. Social Housing: You care about• Social Justice: equality, improving lives• Financial Security: keeping your businesses afloat = therefore you need to think about digital inclusion
    3. 3. You will be a digital business in 3 - 5 yearsThe question is how and how fast
    4. 4. For most citizens the internet is part of everyday life:UK consumers buy the most online per capita globally Boston Consulting Group “The internet economy in the G20”, 2012
    5. 5. 82% of internet users say they have savedmoney in the last six months by using theinternetwith 46% saying they’ve made significantsavings Source: Ofcom UK Adults’ Media Literacy Report, 2011
    6. 6. Comparison before users lives – before and after UK online centres Feel less concerned I do not feel concerned about my levelsand after using the of qualifications, training or skills about skills, work n=75 100%internet and health 80% 60% I do not feel concerned I communicated as much about my work position as I would like to with friends n=51 40% Communicate 20% more 0% I communicated as much I do not feel concerned about as I would have liked my health with my family n=75 Feel more connected to local community I felt part of my local community "Yes" Before "Yes" After “Does the internet improve lives?” Freshminds April, 2009
    7. 7. But, 16m adults are not frequent and competent internet uesrs
    8. 8. Everyday use is exploding for many, creating a bigger divide Percentage UK population use of the internet Source: ONS up to Q3 2011
    9. 9. Digital can be for everyone• 82% of adults have ever been online (ONS)• 79% are regular internet users (BBC), meaning that 1 in 5 do not use the internet • 71% C2DE • 51% over 65 • 50% no qualifications 2012
    10. 10. Many non or infrequent internet users live in social housing
    11. 11. UK online centres: 5,000 Community Partners
    12. 12. Not owned, managed or funded by usCentre search and free phone number search (one database for UK)
    13. 13. No such thing as a typical centre.All centres do something else (and support digital skills).Most centre partners run outreach sessions in care homes,pubs, clubs, village halls.
    14. 14. Supporting Volunteers and Digital Champions ● Supported and trained over 3000 volunteers pa ● Online “Become a Digital Champion” course ● “Supporting your community to get online” workshopsWe held a Supporting your community workshop at our City Library, e had lots of opportunity to network and gain fresh approaches to lunteer working – would highly recommend and very much worth ganising for our staff and volunteers " Sarah Graham - Project Officer Newcastle Libraries
    15. 15. Click to watch video
    16. 16. Clive: One in a Million • Clive was made redundant at 56. He has now found work • One unemployed person costs the government £8,000 a year • 8% of 1m = 80,000 • 80,000 people @ £8,000 each = £640m a year£640m a year
    17. 17. Government Digital Strategy 6 November 2012 Digital by Default• “Central Government where possible must become a Digital Organisation. These days the best service organisations deliver online everything that can be delivered online. This cuts their costs dramatically and allows access to information and services at times and in ways convenient to the users rather than the providers.” Francis Maude
    18. 18. £1.7bn - £1.8bn a yearEstimate savings moving services offline to digital channelsGovernment Digital Strategy, 6 November 2012
    19. 19. Applied to your business: 1000 people x 2 contacts saved a month = £133,800 a year Costs per Saving if contact (SOCITM shifted online research 2012)Face to face £8.62 £8.47Phone £2.83 £2.68Online £0.15
    20. 20. Universal Credit• 12m people affected• Goal for 80% to interact online• Estimate that c. 6m people don’t have the skill level currently to be interact unaided• Role for Government, Housing Providers, and orgs like Online Centres Foundation to do something to help those 6m people
    21. 21. Digital + Welfare Reform + You• Be a digital business for all your customers • More than 50% of your tenants are (probably) online • A digital strategy drives digital inclusion• Driving efficiency and equality• Welfare Reform: • Ensure your customers are able and willing to claim benefits • Enable your customers to pay you
    22. 22. Some inspiration from your peers
    23. 23. Wakefield District Housing• 80 volunteers (employees & tenants) have helped 640+ tenants to get online so far this year• All Board, Executive Management and SMT meetings are now digital through the use of iPads• Top 3 tiers of management use their iPads to support mobile/flexible working, moving towards paperless• Field staff to use tailored mobile apps (by March 2014)• New ‘responsive’ website for any internet-ready device, including mobile phones and games consoles• Wireless WAN (2013), all offices & independent living schemes
    24. 24. Click to watch video
    25. 25. Family Mosiac• A digital strategy agreed: focuses on Care and Support• 200 connections supporting wi-fi hubs in care & support centres – touching 5,000 service users• Great deal from BT• Currently asking “how to assess and feedback benefits?”• Next step: More broadband to support issues around DWP and Universal Credit• Real good news stories: a young service user in has created www.livingaloneonline.co.uk• “...there is a huge opportunity to improve lives...”• “...starting small is better than doing nothing..”
    26. 26. Peabody Trust• Have a cross organisation Digital Strategy led by CEO• UK Online Community Capacity Builders in 2010• All its sheltered schemes have pcs & internet access• 45 trained volunteers (Digital Champions) support learners on a 1-2-1 basis, learning at their own pace and focus on areas of their interest• Formal ICT training programme, branding this Net Worx in 15 locations (20 by March 2013)• Peabody has made a commitment to get 80% of their residents online by March 2013
    27. 27. Peabody’s revenues teamwill deliver roadshowswith its Digivan.Roadshows will targetresidents affected,providing information andsupport.Digital Champions arebeing trained to offersupport with openingbank accounts onlineand searching for jobs.
    28. 28. Birmingham City Council• Launched new mobile apps, integrated into back end systems so that citizens can access services on the move and provides greater incentives to go online• Universal credit pilot: all new housing tenancy agreements within pilot area will be online using digital logbooks as primary point of contact and will provide the primary route to access benefits• Plan focuses next on telecare and telehealth, and delivering personalized and targeted services
    29. 29. Mobile/tablets part of the mix • Breezie – trialed in Barchester Homes, linking older people in care homes with their family via a new tablet interface
    30. 30. 5.2 million households in the UK without internet access: Why?• MOTIVATION: 54% said they did not have a connection because they felt they didn’t need one• SKILLS: 22% cited a lack of internet skills• ACCESS: 15% reported equipment costs were too high; 14% said that the cost of connection was too high; < 1% reported a lack of broadband availability in their area as a reason Source: ONS “Internet Access Households & Individuals” 2012
    31. 31. Need action in each of these areas What can be done for free? - signposting, free online resources, volunteers What can be done with partners? - Local UK online centres, JCP, local employers What needs investment to make happen? - Staff to organise volunteers, computers in foyers and common areas, set up a ‘UK online centre’
    32. 32. Seven Point Plan1. You will be a digital business in 3 - 5 years - the question is how and how fast2. This is a digital strategy that drives digital inclusion: achieving efficiency and quality for everyone3. Think about your existing headline KPIs and how digital is going to help you to achieve those4. Understand your digitally excluded residents and target them5. This is a change programme not a technology project6. You need action in all three of the main barriers to take- up: Motivation; Skills & Confidence; and Access7. Start quickly - make small changes as soon as you can, and don’t delay. Small actions help big change happen.
    33. 33. It’s not about technology, it’s allabout people
    34. 34. digitalhousinghub.ning.com Please keep the conversation going and join the digital housing hub
    35. 35. Thank Youhelen@ukonlinecentres.com@helenmilner on twitterwww.ukonlinecentres.comwww.learnmyway.comhttp://digitalhousinghub.ning.com/

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