The document discusses effective communication strategies for school counselors. It emphasizes cultivating positive feedback between people ("strokes"), expressing your own feelings clearly through "I-messages", avoiding assumptions, and communicating from a place of care, not fear or judgment. Staying calm, listening actively, and stating wants directly can help build strong relationships with students, parents, teachers and administrators. The overall message is that a counselor who communicates well will be happier and more effective in their role.