Measuring social media means a return to real business metrics. Stop measuring social media within the platforms and use meaningful Key Performance Indicators (KPI) to evaluate ROI. Included is a case study and sample Key Performance Indicators.
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Kann man mit Social CRM Geld verdienen? Erfahren Sie anhand von 17+1 Unternehmensbeispielen aus dem Geschaeftsalltag moegliche Ansaetze für Ihren persönlichen Geschaeftserfolg mit Social CRM.
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Kann man mit Social CRM Geld verdienen? Erfahren Sie anhand von 17+1 Unternehmensbeispielen aus dem Geschaeftsalltag moegliche Ansaetze für Ihren persönlichen Geschaeftserfolg mit Social CRM.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
Business owners are becoming increasingly aware of the importance of social media to build their brand, engage with customers and generate sales. But without a clear strategy you may end up wasting precious time on the wrong activities.
This presentation will help you think about how to build a successful social media strategy and will discuss:
- Practical ways to integrate social media into areas of your company and align it to your business goals
- How to create a structured process of implementing social media into a campaign using real world examples
- Obstacles you may encounter along the way
2020 Social Decoding The Social In Social CRM2020 Social
Slides from the 2020 Social workshop on Decoding the Social in Social CRM.
This deck has been used for the following workshops:
- Private workshop for a CRM product firm in India.
- Talk at Talisma Insights 2010.
Update history:
- March 2010
- June 2010
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
Advances in technology have created a new B2B marketing paradigm. In this presentation, Malcolm Friedberg and Adam Needles address how to create a holistic demand generation strategy in response to changes in the B2B buying process.
Artemis Attribution Weighting - Havas Digital InsightsHavas Media
Managing the Digital Media Mix!
As Campaign Attribution increasingly becomes a popular topic of discussion in the industry, Havas Digital is delighted to present the third Insight of our Attribution series.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
Frameworks for solving marketing case interviews. Perfect for both CPG and tech companies.
For more details, refer to my book, The Marketing Interview (formerly known as Rise Above the Noise): http://bit.ly/marketing-int-book
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
Business owners are becoming increasingly aware of the importance of social media to build their brand, engage with customers and generate sales. But without a clear strategy you may end up wasting precious time on the wrong activities.
This presentation will help you think about how to build a successful social media strategy and will discuss:
- Practical ways to integrate social media into areas of your company and align it to your business goals
- How to create a structured process of implementing social media into a campaign using real world examples
- Obstacles you may encounter along the way
2020 Social Decoding The Social In Social CRM2020 Social
Slides from the 2020 Social workshop on Decoding the Social in Social CRM.
This deck has been used for the following workshops:
- Private workshop for a CRM product firm in India.
- Talk at Talisma Insights 2010.
Update history:
- March 2010
- June 2010
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
Advances in technology have created a new B2B marketing paradigm. In this presentation, Malcolm Friedberg and Adam Needles address how to create a holistic demand generation strategy in response to changes in the B2B buying process.
Artemis Attribution Weighting - Havas Digital InsightsHavas Media
Managing the Digital Media Mix!
As Campaign Attribution increasingly becomes a popular topic of discussion in the industry, Havas Digital is delighted to present the third Insight of our Attribution series.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
Frameworks for solving marketing case interviews. Perfect for both CPG and tech companies.
For more details, refer to my book, The Marketing Interview (formerly known as Rise Above the Noise): http://bit.ly/marketing-int-book
Four megatrends are shaping business today: increasing power of technology, shifts in demographics, low costs of experimentation, and the importance of user-centricity. For sales organizations to be successful, they now have to use Big Data more effectively, share their pitch early, use technology better, focus on platforms (not just services), and rethink their sales capabilities.
We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors of Digital Disruption". We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.
How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.
We've made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too. Please let us know your thoughts about it!
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Women Matter 2012: Making the breakthrough, examines the gender-diversity programs of 235 large European companies. The report investigates what initiatives companies are taking, what is working well or less well, and why.
The research found that most companies are now taking gender diversity issues extremely seriously, devoting real resources to redressing the gender imbalance. But many companies also expressed frustration that their efforts do not always create the expected impact.
A series of modules on project cycle, planning and the logical framework, aimed at team leaders of international NGOs in developing countries.
New improved version of Writing Project Proposals in February 2014.
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
This presentation was given as the guest keynote for NeMa 2012 in Budapest. It discusses the elephant in the boardroom - why is the B2B social media market developing so slowly. It looks at the change in consumer behaviour, the generational impact of changing behaviours and how technology creates useful data. It also links cakes, to phones and televisions and how this social world is becoming a multi billion dollar economy
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
This is a presentation that I gave at a Digital Marketing conference in Nov 2010 while a consultant for Doremus (part of Omnicom Group). It has been almost two years and a lot of points are still applicable, and the industry still has a long way to go...
How to turn social media conversations into sales leads.
In today’s business climate, you can’t afford not to be using every tool at your disposal to gain a competitive edge. If your customers are talking about you or your competitors, it’s likely through social media. So how can you use your social media presence to leverage the online chatter about your brand?
Buyers have changed how they buy – and this has deep implications for both sales and marketing within your organisation. ‘Social CRM’ provides a platform to help you to better understand your customers, create opportunities and foster on-going engagement. This seminar, showed how Social CRM can put your business ahead. So you can walk away with practical knowledge and glean valuable information that will help your sales team win more deals.
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...etplastics
E-Commerce Manger Pam Aungst gave a presentation on January 19, 2012 to the Society of Plastics Engineers, detailing how B2B companies with long and complex sales cycles can use inbound marketing and social media to build leads.
10 Marketing & PR Statistics for Thriving in a Post-COVID WorldTara Coomans
As businesses around the globe consider their post-COVID marketing & PR strategies, review statistics about how brands have thrived in recessions. Here we've combined this with 3 marketing & PR strategies that will secure your brand's future.
Whether you're launching a startup, a project, or a job search your personal branding should be elegantly aggressive.
The 5 quick tips give get you started on your personal journey and help you distinguish yourself whether in the press, the resume pile or with partners or investors.
#personalbranding #startups #passionprojects
University of Hawaii - Pacific New Media Social Media Communication Skills -...Tara Coomans
Writing and photography are two key skill sets useful in professional social media. Tips and hints for improving your professional or brand image using both.
Class instructors: Tara Coomans (Writing) and David Ulrich (Photography)
Many images are copyrighted.
Empower employees to speak about and for your company in social media. It's all the more important for the Startup or small company who lacks large marketing budgets.
This presentation provides 5 steps towards empowering and exciting your employees to talk positively about your company to their own social media networks.
What To Know About Starting in Social Media Tara Coomans
This presentation is newly updated for May 2013 with the latest statistics and insight needed to begin a career in social media marketing, includes examples and case studies as well as information about social media culture and customer expectations.
Social Media Primer: starting out on social media? This presentation is newly updated for January 2013 with the latest statistics and insight needed to begin a career in social media marketing.
Presentation to Hawaii Chamber of Commerce members in preparation of a hand's on bootcamp style training. Social media empowers businesses today in a whole new way, this presentation tells the story.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Measuring Social Media ROI In the Real World for Business
1. Understanding
Social Media Measurement:
A Road Map
Tara Coomans
Akamai Marketing
www.akamai-marketing
@TaraCoomans
#akamaimkting
Wednesday, February 20, 2013
2. 27% of Businesses Measuring Social ROI
63% Measure Followers/Likes
61% Measure Click Through Rates
51% Measure Brand Mentions
35% of Companies
Measuring Social ROI are
Satisfied
SOURCE: http://www.nectarom.com/assets/Social-Media-Study-Quick-Summary_0213.pdf
Wednesday, February 20, 2013
3. •HOW to measure Social
Media
•WHAT to measure in Social
Media
•A sample ROI model
Wednesday, February 20, 2013
4. Social Media is the Support Beam to Your
Business Goals
Wednesday, February 20, 2013
6. Not Everything That Can Be Counted,
Counts
Not Everything That Counts, Can Be
Counted
Word of Revenue
Mouth
Wednesday, February 20, 2013
7. What You Measure,
Depends on Your Destination.
Qualitative Quantitative
Brand awareness Reduce Customer Service Costs
Customer Feedback Increase web traffic
Create community Increased sales
Increase loyalty Increased leads
Increase reach Website conversions
Increase trust Shorter Sales Cycle
Wednesday, February 20, 2013
8. What Value Does Word of Mouth Marketing
Have?
65% of New Business
Comes From Referrals
40% of Small
Businesses Say Referrals
Bring in Bigger Returns
than Traditional Marketing
4X More Likely to Buy
When Referred by a
Friend.
Source: https://s3.amazonaws.com/ambassador/downloads/infographic/netpromo-v5.jpg
Wednesday, February 20, 2013
9. Social Media
Supercharges Word
of Mouth
Faster
More Nimble
More Reach
Wednesday, February 20, 2013
10. How Do We Quantify Word of Mouth
X =
McKinsey Quarterly Research
Wednesday, February 20, 2013
11. How Do We Quantify Word of Mouth
Volume X =
Few
Messages
Many
Messages
McKinsey Quarterly Research
Wednesday, February 20, 2013
12. How Do We Quantify Word of Mouth
Volume X Impact =
Network
Few
Closed/
Messages + Trusted
Many
- Large/
Dispersed
Messages
Sender
+ Influential
- Not
Influential McKinsey Quarterly Research
Wednesday, February 20, 2013
13. How Do We Quantify Word of Mouth
Volume ImpactX =
Network Content
Few Relevant Key
Closed/
Messages
Trusted +Buying
Factor
+
Many
Large/
Dispersed -
Irrelevant
-
Key Buying
Messages Factor
Sender Message Source
Influential +
Personal
+
Experience
Not
Influential - -
Secondhand,
Hearsay McKinsey Quarterly Research
Wednesday, February 20, 2013
14. How Do We Quantify Word of Mouth
Volume ImpactX = WOM Equity
Network Content
Few Relevant Key
Closed/
Messages
Trusted +Buying
Factor
+
Many
Large/
Dispersed -
Irrelevant
-
Key Buying
Messages Factor
Sender Message Source
Influential +
Personal
+
Experience
Not
Influential - -
Secondhand,
Hearsay McKinsey Quarterly Research
Wednesday, February 20, 2013
16. conversion of
sm followers INCREASED
vs. LEADS
other
marketing
programs
#downloads + #webinars +
lead generation from SM
#downloads + #webinars +
lead generation from other sources
Wednesday, February 20, 2013
17. revenue
INCREASED
per
SALES
follower
#followers + #fans + #subscribers
revenue
Wednesday, February 20, 2013
18. customer DECREASED
resolution CUSTOMER
time SERVICE COSTS
social media
comparison
# customer service cases on social
media/time
# customer service cases on traditional
methods/time
Wednesday, February 20, 2013
19. CAMPAIGN
EFFECTIVENESS
cost per conversion digital methods
cost per conversion other methods
Wednesday, February 20, 2013
21. ROI
SAMPLE CASE STUDY: Menu Launch
30-Day Campaign
• Invite 10 Food Bloggers, local and regional to
review.
• Choose variety of writers and photographers,
write a minimum of 2 posts.
• Bloggers also post on Facebook & Twitter
• Average Twitter Audience: 5,000
Wednesday, February 20, 2013
22. ROI: Influencer Program Costs
Set Up Social Media Assets Market Value
Training of Personnel $3,000
Social Media Monitoring Platform $2,000
Social Media Consulting / Campaign Strategy / Blogger $7,200
Management/Costs/Analysis
Cost of Content Creation $7,000
Cost of Brand Owned Content Creation $1,000
$20,200
Wednesday, February 20, 2013
23. ROI: Cost Savings
Incoming Clicks
EXAMPLE:
•2500 New Non-paid Visitors
•“Honolulu Restaurant” Keyword term
• Average CPC . 71
•5% Made Reservations Online
CPC Value: $1,775
Wednesday, February 20, 2013
24. ROI: Cost Deflection
Media Equivalency
EXAMPLE:
•30 Blog Posts, local & regional
•Total Page Views: 380,727
•Total Unique Page Views: 267,299
•Average Twitter Reach: 5,000
•Average Facebook Reach: 3,200
Media Equivalency Value: (Debatable) $6,480
Wednesday, February 20, 2013
25. ROI: Increased Revenues
EXAMPLE:
•Average check increase of $5.00/check
•Increase of 10 checks/day
•Increased total is 75 checks/day
Revenue Increase: $17,400
(during 30-day campaign)
Wednesday, February 20, 2013
26. ROI: Word-of-Mouth Value
Independent Reviews (25)
Independent Social Media Mentions (250)
Based on:
•Trust Factor - Low
•Relevance Factor - High
•Quantity/Volume - Medium
•Network Value - Medium
WOM Value: $5,600
Source: http://www.mckinseyquarterly.com/A_new_way_to_measure_word-of-mouth_marketing_2567
Wednesday, February 20, 2013
27. Total ROI
Gain of Social Media Program- Social Media Program Cost
Incoming Traffic Value +
Media Equivalency Value +
Word of Mouth Value +
Product Development (savings) +
Customer Service (savings) +
Increase in Revenue (or other strategic goals) during campaign
Wednesday, February 20, 2013
28. Measuring
Set Up Social Media Assets Market Value
Cost Deflection (Media Equivalency) $6,480
Cost Savings (Online) $1,775
Word of Mouth Value $5,600
Total Revenue Increase $17,400
$31,255
Total ROI
$ 31,255 - $ 20,200
= 5%
$ 20,200
Wednesday, February 20, 2013
29. KPI’s Worth Tracking
•Restaurant traffic increases by 10 checks/day
•Reservation rate up 20%
•Geolocation “Check-ins” up 5%
•Reservations spend up to 10% more
•20% Increase in independent reviews (25)
•10% Increase in positive independent reviews
•5% Increase Unsolicited Positive or Neutral Social
Media Mentions: (250)
Wednesday, February 20, 2013
30. Don’t Measure Social
Before We Press Media in the Social
“Go” Channel
Baselines in Place?
Business Goals
Established?
Website Easy to
Update?
Landing Pages Up?
Web Analytics in
Place, Optimized?
Wednesday, February 20, 2013
31. Thank You!
Join me online for more resources and conversation:
www.akamai-marketing.com
@taracoomans
facebook.com/AkamaiMarketing
This Presentation is Available on My Slideshare Channel:
Slideshare.com/TCoomans
Wednesday, February 20, 2013