This presentation is newly updated for May 2013 with the latest statistics and insight needed to begin a career in social media marketing, includes examples and case studies as well as information about social media culture and customer expectations.
Social Media for the Freelance Soul was a presentation given at The Digital Arts Experience in White Plains, New York. The presentation focused on leveraging social media platforms and utilizing specific techniques to help freelancers and solopreneurs launch their businesses, get more clients and properly brand themselves, their products and their services.
A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
How to Select Social Networks for AdvertisingLuke Alley
I explore and break down paid social networks; where advertisers are spending money across Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube, and more. I look at how to budget across social networks, ad and campaign tactics, B2B social ads, B2C social ads, and more.
Social Media for the Freelance Soul was a presentation given at The Digital Arts Experience in White Plains, New York. The presentation focused on leveraging social media platforms and utilizing specific techniques to help freelancers and solopreneurs launch their businesses, get more clients and properly brand themselves, their products and their services.
A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
How to Select Social Networks for AdvertisingLuke Alley
I explore and break down paid social networks; where advertisers are spending money across Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube, and more. I look at how to budget across social networks, ad and campaign tactics, B2B social ads, B2C social ads, and more.
Social Media Primer: starting out on social media? This presentation is newly updated for January 2013 with the latest statistics and insight needed to begin a career in social media marketing.
BF on Digitally tracked Emotions, PIAF, 2013Brandz Friendz
Are we really able track emotions digitally? We are often tempted to explain a Facebook Like or Twitter Favorite buttons as a digital mean of expressing love for brand or product. But, unfortunatelly, this is rather deceiving prediciton...
Social Media Statistics & Insights Australia 2013Inlight
This presentation covers the social media landscape in Australia and includes statistics on users, social media channels and how businesses are usings social media. It also provides some insights into how to build a socially enabled business. If you want to talk about how we can help your business with social media then get in touch at info@inlight.com.au
Digital4 Health Journalists was a conference in Greece (March 2015) for journalists and it focused on their training about digital culture.
The presentation helps journalists to empower their knowledge about the trends and also how they could be more creative and effective. My talk and my interaction with health journalists, during the conference, showed me their need and their concern about the new era in their job.
(The content is in Greek)
Antonis Theodoridis
What do you think of when you hear the words "social media?"
For some, there mind starts racing. What social media platform should I be on? Facebook, LinkedIn, YouTube, Google+, Pinterest, Twitter, there are so many.
And there are only so many hours in the day. There has to be some time to work. Right?
We hand-selected a group of savvy social media marketers from various industries and backgrounds to get their perspectives on what to look out for in 2015. Get their perspectives in this latest report from Access Communications.
Social Media Etiquette for the College StudentLiz Jostes
I presented to a group of journalism students at the University of Memphis about how to use social media to your benefit when it comes to the job search post-graduation. Also, on the "dangers" of how what you post online can come back to haunt you with regards to finding a job. The goods, the bads, and the best practices of social media as it relates to networking, internships and your career.
ING: challenges for pr & media relations in a changing media land scapeING Nederland
• Challenges for PR & Media Relations in a continuous changing media landscape
Over the last few years, ING the Netherlands have worked on a clearly defined vision with a relevant PR & Media Relations and Social Media strategy. And with success. ING was rewarded as the best social media company of 2012 in the Netherlands. During the Social Media & PR 2013 (May 16th & 17th) ING shared their vision and some interesting insights on how ING, specifically the External Communications Department, is dealing with a continuous changing society and media landscape and the impact of those changes, including the impact of social media, on their daily activities.
e-skills IP - Competences for Collaboration and Knowledge Sharing in Digital Society | an Erasmus Intensive Programme under the Lifelong Learning Programme | Grant Agreement Number 2012-1-PT1-ERA 10-12552
Coordinator: Ana Loureiro (accloureiro@gmail.com) | http://eskills-ip.weebly.com/
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Discussion on the role of technology with respect to employee engagement. This presentation offers up the opinion that we rely too much on technology to carry the burden of engagement and if we are to impact engagement more "human" activities need to be supported and encouraged.
Joining the dots from Social Strategy to Social Analytics: And Why you Should...KINSHIP digital
Joining the dots between social strategy, governance, architecture, communities and social analytics.
- For CIOs, see clearly how to become an innovator and thought-leader in social business by repurposing skills and knowledge long held in enterprise IT.
– For enterprises, this will help IT position cross-organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and positioning social business proposals.
[A presentation given to Australian Lotus Users Group Annual Conference 2012].
Alt: The CIO leadership role in Social Business Transformation
Google firestarters talk - Can agencies innovate?Antony Mayfield
Slides from the talk I gave at Google Firestarters. You can find the notes to accompany this presentation at http://brilliantnoise.com/can-agencies-innovate-google-firestarters-talk/
SXSW 2014 is March 7-16 in Austin, Texas. With hundreds of panels to choose from, here is a list of my top 10 panels I'm most excited about during SXSW 2014. Most panels are during the "interactive" portion of SXSW and focus on public relations, engagement, marketing and digital media.
10 Marketing & PR Statistics for Thriving in a Post-COVID WorldTara Coomans
As businesses around the globe consider their post-COVID marketing & PR strategies, review statistics about how brands have thrived in recessions. Here we've combined this with 3 marketing & PR strategies that will secure your brand's future.
Whether you're launching a startup, a project, or a job search your personal branding should be elegantly aggressive.
The 5 quick tips give get you started on your personal journey and help you distinguish yourself whether in the press, the resume pile or with partners or investors.
#personalbranding #startups #passionprojects
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BF on Digitally tracked Emotions, PIAF, 2013Brandz Friendz
Are we really able track emotions digitally? We are often tempted to explain a Facebook Like or Twitter Favorite buttons as a digital mean of expressing love for brand or product. But, unfortunatelly, this is rather deceiving prediciton...
Social Media Statistics & Insights Australia 2013Inlight
This presentation covers the social media landscape in Australia and includes statistics on users, social media channels and how businesses are usings social media. It also provides some insights into how to build a socially enabled business. If you want to talk about how we can help your business with social media then get in touch at info@inlight.com.au
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The presentation helps journalists to empower their knowledge about the trends and also how they could be more creative and effective. My talk and my interaction with health journalists, during the conference, showed me their need and their concern about the new era in their job.
(The content is in Greek)
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What do you think of when you hear the words "social media?"
For some, there mind starts racing. What social media platform should I be on? Facebook, LinkedIn, YouTube, Google+, Pinterest, Twitter, there are so many.
And there are only so many hours in the day. There has to be some time to work. Right?
We hand-selected a group of savvy social media marketers from various industries and backgrounds to get their perspectives on what to look out for in 2015. Get their perspectives in this latest report from Access Communications.
Social Media Etiquette for the College StudentLiz Jostes
I presented to a group of journalism students at the University of Memphis about how to use social media to your benefit when it comes to the job search post-graduation. Also, on the "dangers" of how what you post online can come back to haunt you with regards to finding a job. The goods, the bads, and the best practices of social media as it relates to networking, internships and your career.
ING: challenges for pr & media relations in a changing media land scapeING Nederland
• Challenges for PR & Media Relations in a continuous changing media landscape
Over the last few years, ING the Netherlands have worked on a clearly defined vision with a relevant PR & Media Relations and Social Media strategy. And with success. ING was rewarded as the best social media company of 2012 in the Netherlands. During the Social Media & PR 2013 (May 16th & 17th) ING shared their vision and some interesting insights on how ING, specifically the External Communications Department, is dealing with a continuous changing society and media landscape and the impact of those changes, including the impact of social media, on their daily activities.
e-skills IP - Competences for Collaboration and Knowledge Sharing in Digital Society | an Erasmus Intensive Programme under the Lifelong Learning Programme | Grant Agreement Number 2012-1-PT1-ERA 10-12552
Coordinator: Ana Loureiro (accloureiro@gmail.com) | http://eskills-ip.weebly.com/
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
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You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
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– For enterprises, this will help IT position cross-organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and positioning social business proposals.
[A presentation given to Australian Lotus Users Group Annual Conference 2012].
Alt: The CIO leadership role in Social Business Transformation
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SXSW 2014 is March 7-16 in Austin, Texas. With hundreds of panels to choose from, here is a list of my top 10 panels I'm most excited about during SXSW 2014. Most panels are during the "interactive" portion of SXSW and focus on public relations, engagement, marketing and digital media.
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Whether you're launching a startup, a project, or a job search your personal branding should be elegantly aggressive.
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This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. Social Media Dictionary
Social Media: Opt-In, multiple participant, multi-
media, multi-directional, digital communication
Platforms: The environments which enable social
media. Facebook, Twitter, Instagram, Blogger
Engagement: Any interaction on a digital
platform. Conversation, clicks, comments sharing
by a community
Hashtag: #preceding a word or phrase. Helps
with search, context and saves space.
Thursday, May 30, 2013
12. What is Social Media Culture
Diverse:not limited to geography,
race, culture or other traditional
communication constraints.
Thursday, May 30, 2013
13. What is Social Media Culture
Human: reflection of participants.
imperfect.
Thursday, May 30, 2013
14. What is Social Media Culture
Open: sharing is encouraged.
collaboration. crowd sourcing.
Thursday, May 30, 2013
15. What is Social Media Culture
Transparent: disclosure. honesty.
Thursday, May 30, 2013
16. What is Social Media Culture
Evolving: disruptive and emerging
environments and technologies.
Thursday, May 30, 2013
17. What is Social Media Culture
Tribal:people with common
interests and beliefs tend to
gather.
Thursday, May 30, 2013
19. How Has SM Impacted Our Culture
Communication Revolution
Thursday, May 30, 2013
20. How Has SM Impacted Our Culture
Communication Revolution
Governments Week before Mubarak’s
resignation: 230,000 tweets/day
from Egypt (up from 2,300/day)
Thursday, May 30, 2013
21. How Has SM Impacted Our Culture
Communication Revolution
Governments
Customers who engage with
companies via social media
spend 20%-40% more than
those company’s other
customers - Bain & Company Report: Putting Social Media to Work
Revenue
Thursday, May 30, 2013
22. How Has SM Impacted Our Culture
Communication Revolution
Governments
Customer Service
Revenue
Social Media users who have
great customer service tell an
average of 42
people..compared to 9 for
social media absentees.
Thursday, May 30, 2013
23. How Has SM Impacted Our Culture
Communication Revolution
Governments
Customer Service
Revenue
Bigger Circle of Trust 90% trust
recommendations from
people they know- Media Bistro: http://
www.mediabistro.com/alltwitter/future-social-customer_b22111
Thursday, May 30, 2013
24. How Has SM Impacted Our Culture
Communication Revolution
Governments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81% of Arts Organizations
Say Internet & Digital
Technologies “Very
Important” to Promoting
Arts http://www.pewinternet.org/Reports/2013/Arts-and-technology/Summary-of-Findings.aspx
Thursday, May 30, 2013
25. How Has SM Impacted Our Culture
Communication Revolution
Governments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Pakistani computer programmer
tweets about 1AM helicopter
above Abbittabad..turns out to
be 1st report of attack on bin
Laden’s compound. -Mashable http://mashable.com/
2012/02/12/whitney-houston-twitter/
Thursday, May 30, 2013
26. How Has SM Impacted Our Culture
Communication Revolution
Governments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Thursday, May 30, 2013
27. How Has SM Impacted Our Culture
Communication Revolution
Governments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy, #hitsunami
Thursday, May 30, 2013
30. of online adults use social media regularly
- Experian http://www.experian.com/simmons-research/register-2012-digital-marketer.html
91%
Thursday, May 30, 2013
31. Social Media Is About People!Main Street, USA
Thursday, May 30, 2013
40. What are people they using?
Go where your
tribe is.
What works for
you?
What inspires
your customers?
Thursday, May 30, 2013
41. Reads Only
EbooksLoves Farmers
Markets
Jack Russell
Terrier OwnerWanna-be
World
Traveler
Drinks Wine.
Lots of Wine.
Auntie
Diver.
Kayaker.
Beacher.
Sushi Snob Biz OwnerCommunity
Cheerleader
Thursday, May 30, 2013
42. How are consumers using social
media?
source: http://www.slideshare.net/ricardodepaula/social-brand-experience?ref=http://wearesocial.net/blog/2012/01/consumers-social/
Thursday, May 30, 2013
47. What do
customers
want?
Customer service:
answers within 24 hours
To be special: offers &
discounts, experiences
Information: reviews &
ranking
In the loop: new
products & services
Thursday, May 30, 2013
48. What do
customers
want?
Customer service:
answers within 24 hours
To be special: offers &
discounts, experiences
Information: reviews &
ranking
In the loop: new
products & services
Stand out:contribute to
designs, campaigns
Thursday, May 30, 2013
49. What do
customers
want?
Customer service:
answers within 24 hours
To be special: offers &
discounts, experiences
Information: reviews &
ranking
In the loop: new
products & services
Stand out:contribute to
designs, campaigns
Inspiration: emotional
responses.
Thursday, May 30, 2013
51. What kinds of businesses are using
social media?
Thursday, May 30, 2013
52. What kinds of businesses are using
social media?
Fortune 500
adopting...
Thursday, May 30, 2013
53. What kinds of businesses are using
social media?
Fortune 500
adopting...
Thursday, May 30, 2013
54. What kinds of businesses are using
social media?
Fortune 500
adopting...
Small business
adopting..slowly.
Medium business
leading the
way..slowly.
Thursday, May 30, 2013
55. The disconnect
76% of Marketers Believe They
“Know What Their Consumers
Want.”
Only 34% Have Actually Asked
Themhttp://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609
Thursday, May 30, 2013
56. The disconnect
76% of Marketers Believe They
“Know What Their Consumers
Want.”
Only 34% Have Actually Asked
Themhttp://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609
Thursday, May 30, 2013
60. Everything You Need To
Know..You Learned in
KindergartenThursday, May 30, 2013
61. Top Concerns for
Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data Retention/Liberation on
Platforms
Culture Shift Internal/External
CHANGE
Thursday, May 30, 2013
62. Bio Break
Image from: http://engtechmag.wordpress.com/tag/ipod/
Thursday, May 30, 2013
69. What’s Facebook?
1.01Billion Monthly Users (Tech Crunch September 2012)
81% of Active Users Outside of USA
Ad-based social network
Graph Search
EdgeRank
Thursday, May 30, 2013
70. What kinds of businesses are using
social media?
Thursday, May 30, 2013
71. What kinds of businesses are using
social media?
Businesses with Customers
Thursday, May 30, 2013
83. What’s Google+?100 Million Active Monthly Users
“Circles” = Relevant Sharing
Video Chat w/ Up to 10 ppl
Power Search
Uses Hashtags
"On-Air" Live & Recorded Presentations,
Demonstrations
Plays with YouTube
Communities
No ads!
Thursday, May 30, 2013
87. What is Instagram?
Photo Application for Smart Phones
Easy Sharing on Social Networks
Uses Hashtags
Gains a new user every SECOND
90 Million Users (January 2013, Inside Facebook)
Events
Restaurants
Thursday, May 30, 2013