Communication Skills for Social Media Part One
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This document provides guidance on effective communication skills for social media. It discusses choosing an appropriate tone and voice for different platforms. Key points include keeping language simple, using active voice, short sentences and subheadings. Different platforms have different conventions - hashtags on Twitter serve search and context while longer posts are acceptable on Facebook. Proper use of images, fonts, color and layout helps ensure content is easy to read online. Authenticity and giving credit to others engages readers. Effective communication requires understanding audience and rules specific to each social media channel.
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Communication Skills for Social Media Part One
- 1. Communication Skills for Social Media Part One Writing and Photography Tara Coomans and David Ulrich The illiterate of the future will be ignorant of the pen and camera alike. —Lazlo Moholy-Nagy, 1936 Lazlo Moholy-Nagy
- 2. Creative Commons: Tanya_Little Your Social Media Voice Resist Being A Zombie Human Opinion You vs. We
- 4. Creative Commons: Annie Mole Be Nice To Your Reader. Please. Reading Online Is Different Key Considerations Tone Font Size Paragraph Size Language Content Length Headings
- 5. 7 Attributes of the Perfect Blog Post 1. 6 Words That Matter - Headline 2. Storytelling Hook 3. Short Sentences. At First. 4. Subheadings 5. 1500-word sweet spot 6. Shareables credit: http://blog.bufferapp.com/perfect-blog-post-research-data
- 6. The Art of The Headline Different Platforms - Different Communication Talk To The Reader Be Bold SHORT Keywords What’s In It For Me? Surprise: “This is NOT a Perfect Blog Post.” Curiosity: “10 Tips For Perfect Headlines. Number 9 Is Impossible.” Audience: “For Bloggers Who Want More Traffic”
- 7. Creative Commons: Annie Mole Bodies of Text Use Subheadings Do your best to keep paragraphs simple. Keep the language simple. Remember, shorter sentences are easier to read. Pictures break up text and draw the eye into the page. Other tips: •Bullets help break up text •Use Active language •Avoid jargon or acronyms •Line spacing
- 8. What Makes The Reader Pay Attention Engaging Writing Casual, Personal Styles Asking Questions, Requesting Comments What Would YOU Share? Authenticity, Transparency Credit Others. Praise Others. Including Competitors.
- 10. • San-Serif Easier to Read on Web • Impact Your Brand Impression • Font Sizes Differ On Screen Typetester.org pearsonified.com/typography/ the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox Reading Online Is Different What the Font?
- 11. Keep Language Simple Stella’s Big Nose Knows Use Active Language Shorter Sentences Avoid Acronyms Jargon
- 12. Creative Commons: edenpictures Write Upside Down Reading Online Is Different
- 13. Creative Commons: Annie Mole Key Take Aways Reading Online Is Different Speak To The Reader Personal Authentic Be Nice To The Reader Easy-to-Read Font Styles and Sizes Keep Paragraphs Concise Break Up Text Write Upside Down Remember Rudy Simple Language
- 14. Basic Communication Rules of the Road Twitter Abbreviations accepted, but not preferred Hashtags: chat, search, context Keywords Leave Room For Retweets (RT) 71-100 Character Tweets Get Most RT Give credit to external sources Link shorteners Consider your audience & openness Mentions, RT, viewed positively Facebook Plenty of room Hashtags: newly adopted Photo posts + content “Tag” people & businesses Google+ Hashtags: Search, context Keywords Mini-blog Different Platforms - Different Communication
- 15. Clearing Up Hashtag Confusion Hashtags = Keywords Hashtags Aren’t “OWNED” Hashtags Can Expand The Audience No Need To Litter Different Platforms - Different Communication
- 16. Key Take Aways Remember The Rules of the Road Use Hashtags As a Tool Be Bold. Be Awesome. Be Headline Savvy. Why Should I Care To Share? Different Platforms - Different Communication
- 18. Five Elements of Photographic Vision The Frame Light The Moment Color/Tonality The Subject/Concept
- 19. The Frame Garry Winogrand, NY
- 20. Use active verbs Omit unnecessary words How does this relate to photography? Frame = noun and verb Frame = context, what to include. Less is more
- 21. Robert Frank, The Americans Dorothea Lange, Migrant Mother
- 22. Arnold Newman, Igor Stravinski Nicholas Nixon
- 23. Franco Salmoiraghi: The Angel of Death
- 27. Sally Mann, 1988
- 28. Light Sally Mann
- 29. Andre Kertesz
- 30. Ansel Adams
- 31. Edward Weston
- 32. Alison Beste
- 33. Ed Ou, Revolution, Egypt World Press Photo of the Year 2011 Samuel Aranda, Spain, for The New York Times. Sanaa, Yemen, 15 October.
- 34. Sally Mann Immediate Family Sally Mann
- 36. To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event as well as of a precise organization of forms which give that event its proper expression.” —The Decisive Moment, Henri Cartier-Bresson
- 39. 2nd prize Sports Stories Adam Pretty, Australia, Getty Images Shanghai, China, 17 July. Arnold Newman
- 40. Paul Caponigro
- 41. Ansel Adams, Grand Tetons Minor White, Grand Tetons
- 42. Mitch Dobrowner
- 43. Lisa Hornak
- 44. Color/Tonality Elaine Mayes W. Eugene Smith
- 46. Low-Key W. Eugene Smith Paul Caponigro
- 48. Harry Callahan
- 49. Color Dialogues Georgia O’Keeffe Anne Marie HamiltonJulienne Kost
- 51. Cindy Sherman
- 52. Ansel Adams
- 53. Making a Photograph Ansel Adams Previsualization
- 54. CameraRAW + Photoshop David Ulrich
- 56. Subject/Concept
- 57. PICTURES ARE NOT ABOUT PICTURES Pictures are about something Lisa Hornak
- 58. Kauro Kaneshiga
- 59. Richard Misrach: On the Beach
- 62. Culture: Kaho’olawe Project Franco Salmoiraghi Wayne Levin David Ulrich
- 63. Dewitt Jones
- 64. Running the Numbers: An American Self-Portrait, Chris Jordan, 2007
- 65. Plastic Bottles, 2007 60 x120" Chris Jordan Depicts two million plastic beverage bottles, the number used in the US every five minutes.
- 66. New Technologies
- 67. New Technologies
- 68. Size in Pixels Wordpress: 1024X768 Flickr: • 75x75 pixels square • 150x150 pixels square • 100 pixels (on the longest side) • 240 pixels • 320 pixels • 500 pixels • 800 pixels * • Large (which will be 1024 pixels if it exceeds that length) • 1600 pixels * • 2048 pixels * • The original size iphone: 3264X2248
- 70. iphone 4s, 5: 3264X2448
- 71. Size in Pixels Instagram 2048 X 2048, 12 meg
- 73. Apps Instagram = publishing platform Camera + = digital image editing Easy Release = model & property releases Snapseed = enhance and share from Nik software Text Edit
- 75. When you need a photographer Fashion Advertising Product Journalism (10mpx: RAW) Head shots Wedding (prints, lighting) Print Media Specialized skill and equipment Chicago Sun Times?
- 76. Words and photos Illustrative Narrative Metaphor / parallel meaning Pictures / captions
- 77. Narrative
- 79. Captions & Attribution who, what, why, when, where who made the photo? (alt tags) Alecia Hoyt: Waikiki After Dark Honolulu Weekly: “Prostitutes and Night Life” Social Media: “Prostitution in Chinatown”
- 80. Legal & Ethical • Copyright – metadata – public domain – Google image search, FB thumbnails vs Pinterest (thumbnail vs publishing) • Public space vs Private property • Journalism (Factual images) & image editing/manipulation • Privacy, Libel, & Annoyance factor –restaurants, movies, lectures, clubs, movies – Back channel?
- 81. Legal & Ethical • Journalism (Factual images) & image editing/manipulation
- 82. Legal & Ethical
- 83. Finding your own voice and vision Be Authentic emotion stay loose: be spontaneous revise, revise experiment awareness speak of your life; yourself epiphany and insight
- 84. David Ulrich website: www.creativeguide.com blog: www.theslenderthread.org Tara Coomans http://akamai-marketing.com/ @taracoomans
Editor's Notes
- HUMAN Transparent, Honest, Open Resist sounding like a zombie (marketing speak) OPINIONS GOOD
- What are you trying to accomplish? Why are you there? What will share? Who will you share it with? What does your audience want? What do they expect? What works? What will make you unique?
- Language Font and Paragragh Sizes
- 8 out of 10 people will read your headline 2 out of 10 will read the rest 6 words = google headline EMOTION: surprise, curiosity, how-to, numbers, reference the audience Number+Adjective+Keyword+Rationale+Promise “Seven Life-Changing Blog Post Headline Tips” Storytelling = personal, antidotal, motivation Short Sentences = + VISUAL IMAGE Subheadings = H2, SEO value Length: 1500 words gets SHARED more 68% more tweets and 22% more FB likes
- I get a lot of feedback that this is basic advice, but I read ALOT online and I can tell you, that few people pay attention to these simple tips. Language Font and Paragraph Sizes Optimum length for SEO is between 300-500 words on a page Research shows 1500 engages readers more.
- We use words more casually now, we speak to the writer and we speak about ourselves Ask questions to prompt conversation Share worthy information strikes an emotional cord We can’t ignore bad news, can hide from it. Our responses have to be real and genuine. We now acknowledge what others do right, we don’t ignore.
- Simple fonts are 2X easier to read, compel action. More complex fonts work better for costly, high-end items (IE Menu, Restaurants) Size 12 generally too small for web reading San-Serif (without lines)
- Stella. Puppy. Standard Poodle=Smart. But they also have a short attention span. She also knows when I’m serious. Active vs Passive sentences: “I ate pizza” “Pizza was eaten by me.” “She took my bags into the house.” “My bags were taken into the house”
- Put key points at the top of articles. Make sure to put keywords in header and first line.
- Language Font and Paragragh Sizes
- Longer intros expected on FB, G+ Comment If You Can On Twitter Twitter Lengths That Get
- Most misunderstood tool in social media. hashtags, keywords not owned, can define tagdef.com audience expansion on twitter
- Language Font and Paragragh Sizes