Why assessing and defining risks, creating a social media policy, procedures and guidelines are crucial before a company executes social media.

1. Social Media Policy
Wendy Bryant-
Beswick,
VP of Marketing/Sales

2. Where Your Customers Are
• 3.3 billion users
• 5.3 billion searches per year
• 4 billion views per day
• 1 million businesses
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3. Social Media for Small Business
Level the playing field against bigger
competitors
• Create connections & build relationships
• Improve search engine rankings
• Become a thought leader
• Manage your brand reputation
• Grow faster & smarter than your
competition
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4. Define Risks
• Damage to brand reputation
• Confidential information
• Legal, regulatory
• Identity theft

5. Set a Social Media Policy
• Incorporate employee guidelines & existing
conduct policy
• Define confidential, proprietary information
• Designate specific SMA(s)
• Define social media platforms
• Define content types
• Establish behavior guidelines
• Defamatory language
• Social Media Monitoring

6. Establish Processes
Engagement Negative &
Publishing Response Approval
Process & Positive
Process Time Paths
Procedure Comments

7. Social Media Resources
Social Media.Org
http://www.socialmedia.org/disclosure/
Twitter Success Stories
https://business.twitter.success-stories/company-size
LinkedIn Learning Center
learn.linkedin.com/small-business/episode-1/
HootSuite
http://hootsuite.com/
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8. Contact Details
Wendy Bryant-Beswick
VP of Marketing & Business Development
Email: wendy.bryant-beswick@mygenfcu.org
Twitter: @wenbryant
www.linkedin.com/in/wendybryant/
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