This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.
The good news is that it's simpler to fix than everyone thinks.
Here is my attempt that not only fix the flawed business model of advertising, but reinvent it.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.
The good news is that it's simpler to fix than everyone thinks.
Here is my attempt that not only fix the flawed business model of advertising, but reinvent it.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
What people need are brands with an inspiring story that is so remarkable, authentic and lovable that people want to connect themselves to it!
So how do you turn your brand into an inspiring Lovebrand?
How does today's small business owner build a company of distinction that insures that company will flourish. Only way is to built it right and this presentation will show you how. Creating "Wow!" moments is the start. using the Internet effectively is a plus as well.
...what are those seeming things you need to consider when planning your brand, its strategy, its pattern and all? I explain these in a few drive-it-home way that would not be a problem to understand.
Automation is all about how we as brand professionals help clients achieve a lot using great tools, while they spend less (always they want to),lol.
Competencias para la dirección de proyectos de alto desempeñoElizabeth Ontaneda
La dirección de proyectos va más allá de conocer los estándares o metodologías de gestión: implica emplear íntegramente la competencia de gestión, es decir, el conocimiento, la experiencia y la actitud necesarios para cumplir el objetivo. La competencia desarrollada se evidencia en el comportamiento de un gerente de proyectos en el proyecto que tiene a su cargo. En esta charla, William Inafuku identificó las competencias asociadas con un alto desempeño en dirección de proyectos a partir de un análisis bajo el enfoque del ciclo Deming de los comportamientos de gerentes, al aplicar el estándar del PMBOK, de veinte proyectos de los últimos dos años.
Revista Centro Ocupacional "Acci". Nº-3 Enero-Febrero 2015Asociación San José
Revista elaborada por personas con discapacidad intelectual en la Unidad de Estancia Diurna con Terapia Ocupacional "Acci". Centro dependiente de la Asociación en Favor de las Personas con Discapacidad Intelectual "San José". Guadix
Face of Art Technologies Ltd team has the unique skills that assure outstanding performance through consistency, accuracy, reliability, punctuality and honesty.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
What people need are brands with an inspiring story that is so remarkable, authentic and lovable that people want to connect themselves to it!
So how do you turn your brand into an inspiring Lovebrand?
How does today's small business owner build a company of distinction that insures that company will flourish. Only way is to built it right and this presentation will show you how. Creating "Wow!" moments is the start. using the Internet effectively is a plus as well.
...what are those seeming things you need to consider when planning your brand, its strategy, its pattern and all? I explain these in a few drive-it-home way that would not be a problem to understand.
Automation is all about how we as brand professionals help clients achieve a lot using great tools, while they spend less (always they want to),lol.
Competencias para la dirección de proyectos de alto desempeñoElizabeth Ontaneda
La dirección de proyectos va más allá de conocer los estándares o metodologías de gestión: implica emplear íntegramente la competencia de gestión, es decir, el conocimiento, la experiencia y la actitud necesarios para cumplir el objetivo. La competencia desarrollada se evidencia en el comportamiento de un gerente de proyectos en el proyecto que tiene a su cargo. En esta charla, William Inafuku identificó las competencias asociadas con un alto desempeño en dirección de proyectos a partir de un análisis bajo el enfoque del ciclo Deming de los comportamientos de gerentes, al aplicar el estándar del PMBOK, de veinte proyectos de los últimos dos años.
Revista Centro Ocupacional "Acci". Nº-3 Enero-Febrero 2015Asociación San José
Revista elaborada por personas con discapacidad intelectual en la Unidad de Estancia Diurna con Terapia Ocupacional "Acci". Centro dependiente de la Asociación en Favor de las Personas con Discapacidad Intelectual "San José". Guadix
Face of Art Technologies Ltd team has the unique skills that assure outstanding performance through consistency, accuracy, reliability, punctuality and honesty.
Selfbank.es: Uno de los pocos portales Drupal en un sector tan crítico como el de la Banca. Drupal 7, Atomic Design, Search API, integración con herramientas externas de Inbound Marketing (Hubspot), e implantado en sobre AWS con un sistema de autodeploy y autoescalado. Caso de éxito de Biko2
La energía eólica es necesaria y será una de las principales fuentes de energía de la humanidad de aquí a 50÷70 años.
Pero casi nadie quiere encontrarse esos monstruos gigantes, actuales, en su camino.
Nuevos aerogeneradores son necesarios.
Las características ideales para esa nueva generación de aerogeneradores son:
- Aprovechar grandes superficies de viento para poder producir electricidad de forma significativa.
-Ser silenciosos para que puedan utilizarse en entornos urbanos.
-Que no produzcan gran contaminación visual.
-No deben utilizar superficies de terreno cultivable o dañar el entorno.
-Deberán producir electricidad a costo competitivo, sin necesidad de subvenciones.
Errores en las encuestas longitudinales: Seguimiento y pérdida – El caso de N...Niños del Milenio - GRADE
Presentación de Javier Escobal en el Taller ELPS (Encuesta Longitudinal de Protección Social) organizado por el Banco Interamericano de Desarrollo (BID) en Bogotá en Junio del 2015.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
Social Media for Beginners and Advanced Social Media, Integrated Marketing Su...Integrate
Allie Herzog walks conference attendees through Social Media 101 introductory information and through more advanced material including..
-best practices in social media
-strategic content creation
-tools the experts use
-an organizational audit
-how to calculate ROI
-how to not let social media bog you down
Thanks for letting me share some ideas on with you about “Creating Holistic Brand Experiences” at the 2011 DDI Forum. I hope you found the workshop both inspiring and insightful.
The following is a slightly condensed version of the presentation, along with the polling results from the session. Please feel free to drop Watt International a note if you want to discuss the presentation further.
And good luck in your quest to develop Holistic Brand Experiences. Let us know if we can help in any way – if you enjoyed the workshop, just imagine what it would be like to work with us!
Social Business Manifest that describes how Social Media and Social Networking is changing business rapidly. Change & Transition Management. Reset and rethink business. How to embrace the social revolution.
Women in Innovation: Building Success - BrandingKTN
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
Why Metrics Matter by Signal Media at London SaaS Meetup Maryam Mazraei
On Wednesday 27th April'16, CEO of Signal Media, David Benigson was invited to talk about 'why metrics matter' at the London SaaS Meetup. The topic discussed is informative for startups all the way to larger companies.
On Wednesday 27th April'16, CEO of Signal Media, David Benigson was invited to talk about 'why metrics matter' at the London SaaS Meetup. The topic discussed is informative for startups and SMEs to larger companies.
Similar to Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011 (20)
Tourism Tasmania Digital Coach Live Sessions - Digital Marketingscottywoodhouse
Here's the slides from my Digital Coach live sessions in Hobart, Launceston and Burnie - thanks to everyone that came! Be sure to get in touch with me on scottywoodhouse@gmail.com if you have any questions.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
6. ITʼS NOT ABOUT FB!
Tech changes, but
people donʼt
change that much.
We still like to read
in bed – only now
itʼs with an iPad.!
7. STRATEGY!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
(Inspired by Mark Pollard)!
8. STRATEGY! Execution that
works!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
9. STRATEGY!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
Are we solving
the right one?!
10. STRATEGY!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
How does your
customer
really interact
with the
brand?!
11. STRATEGY! Unearth an
unspoken
human truth!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
12. STRATEGY!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
What is unique
and motivating
about the
brand?!
13. STRATEGY!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
How can we
link and evolve
our insights in
an interesting
way?!
14. STRATEGY! Advertising ideas,
community ideas etc!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
Whatʼs the
engagement
model for your
personas?!
15. STRATEGY!
Customer
insight!
The Brand
problem! Personas! insight! Strategic Experience! Measure +
idea! optimise!
How can we
tweak and
optimise the
approach?!
16. PROBLEM! Active
Consideration! evaluation!
Loyalty
loop! Sale!
Trigger!
80% of digital spend here Post-purchase
80% of influence here experience!
18. LISTEN!
• Conversations – Whatʼs already happening
already that we can leverage?!
• Influencers – Who does our audience look to? Is
it celebrities? Peers? How can we use them?!
• Brands – How do we stack up in terms of reach /
frequency? How do others go about building
reputation?!
• Topics – Whatʼs the dominant triggers in
conversations? What drives most impact?!
• Sentiment – How do people feel about stuff?!
27. PERSONAS!
Segmentation data
often doesnʼt give us
what we need to make
more money!
28. PERSONAS!
Customer commentary –
in their own words, what Conversion beacons –
do they want?! what calls to action are
they looking for?!
Decision-making mode –
logical / emotional / fast / Demographics – only if
slow?! its relevant and helps us
make money!
Funnel points / channels
Conversion points – how
– where did they come
can we measure when
from? Where are they
landing?! they do what we want
them to do?!
Points of resolution –
what stuff do they need
to feel comfortable along
the way?!
29. PERSONAS!
Customer commentary –
in their own words, what Conversion beacons –
do they want?! what calls to action are
they looking for?!
Decision-making mode –
logical / emotional / fast / Demographics – only if
slow?! its relevant and helps us
make money!
Funnel points / channels
Conversion points – how
– where did they come
can we measure when
from? Where are they
landing?! they do what we want
them to do?!
Points of resolution –
what stuff do they need
to feel comfortable along
the way?!
30. PERSONAS! ʻBradʼ!
Customer commentary –
in their own words, what Conversion beacons –
do they want?! what calls to action are
they looking for?!
Decision-making mode –
logical / emotional / fast / Demographics – only if
slow?! its relevant and helps us
make money!
Funnel points / channels
Conversion points – how
– where did they come
can we measure when
from? Where are they
landing?! they do what we want
them to do?!
Points of resolution –
what stuff do they need
to feel comfortable along
the way?!
31. I like things online that Keep everything quick Send me information
Help me have time! buy back time.! and easy online as I
donʼt have time. !
online at the right time
otherwise I just press
delete.!
Education
I am often cooking 2 I often cook meals the I often have to delegate
meals one for us and night before – so give the cooking and
planning to my husband
Help me plan cooking! one for the kids – so
online help with this
me ideas on recipes I
can freeze or will be ok or the kids so online stuff
that get them involved
would be great.! to heat up the next day.!
would be good.!
Weekdays are crazy so At the weekend I have
At weekends I tend to
Week vs. weekends! any online inspiration
needs to be simple. ! experiment more. !
more time to be
inventive. !
Inspiration
Pre-family it was all Show me how I could Show me how I can
about where we go for recreate a takeaway produce something in
Takeaways! dinner …now itʼs which
takeaway do we order
meal i.e. Pizza which is
healthier for my family. !
the same time it takes
to deliver a takeaway.!
online.!
Used to love cooking
Iʼd love to rediscover but with the kids its Inspire me. Spending
Rediscovery! my love of cooking
online.!
now a hassle. Need
online to show me how
time with the kids
equals no inspiration! !
I can enjoy it again. !
Community
I like to know that Itʼs good to know other
recipes have been tried mums are Show me other mums
Help me belong! and tested with other
people. !
encountering the same
issues – cooking with
cooking the recipes
and the great end
no time. ! results.!
32. Mon ! Tue ! Wed ! Thu ! Fri ! Sat ! Sun !
As soon as I step on the
train, my iphone comes out. 7am !
It’s wasted time, so it’s
good to use it Commute: catchup touch point (functional)! Family focus:! Family focus:!
constructively. I like to 8am! Smartphone – check emails, Facebook, news sites, texts/banking. ! Event/activity Event/activity
check Facebook /emails planning, retail planning, retail
and also check things like 9am! shopping for shopping for
our bank balance.
I do sneak a peak at the 10a Work: internet snacking touch point! the family, the family,
odd thing during the day. m! In-between work responsibilities (i.e. less than 5 mins). May look at a news accompanied accompanied
It’s usually if I see a news/ article, Google something quickly or check Facebook (if work permits).! surfing with surfing with
gossip article that catches 11a the kids. ! the kids. !
my eye or if my friends
forward on a link to me to
m!
check out.
Work: lunch at your desk touch point!
12p Work computer - Check personal emails, Facebook, online shopping, event
If I’m not going out for m! planning, household/meal planning, finances/banking. !
lunch, I usually treat myself
to some browsing time. 1pm!
Once I get the necessities
out of the way i.e. banking, 2pm!
I can then focus on either Work: internet snacking touch point
some retail browsing or 3pm! Internet snacking in-between work responsibilities (i.e less than 5 mins).
check out any sites like May look at a news/gossip article or Google something quickly.!
taste.com.au
4pm!
5pm!
My treat before I enter into
family madness, is to look a
few retail sites on the way Commute: catchup touch point (emotional)!
home.
Smartphone – Shopping, Real estate, Facebook updates, email to friends,
6pm ! !
lifestyle sites etc.
I often have the TV on and
Relaxation/ Relaxation/
my laptop on my lap. I
usually start with any 7pm! Family dinner:!
social: social:
remaining household stuff Facebook, Facebook,
and then move onto more 8pm! Sometimes with a printout from online site like Taste.com.au! email friends email friends
social activities.
9pm!
Kids to bed: me-time touch point! and family, and family,
Organise household: parenting advice, health advice, pay bills, online shopping, shopping,
10p banking. share images, share images,
m! Relaxation: share photos, social networking, news, video/photo viewing, reviewing reviewing
shopping, social shopping, email family and friends.! lifestyle sites.! lifestyle sites.!
11p
m!
33. Mon ! Tue ! Wed ! Thu ! Fri ! Sat ! Sun !
As soon as I step on the 7am !
train, my iphone comes out.
It’s wasted time, so it’s COMMUTE: CATCH UP TOUCHPOINT (FUNCTIONAL)! Family focus:! Family focus:
Touch point
good to use it
constructively. I like to
8am! Smartphone – check emails, facebook, news sites, texts/banking
Morning mobile cooking inspiration
! Event/activity Event/activity
planning, retail planning, retail
check Facebook /emails 9am! shopping for shopping for
and also check things like
our bank balance.
Touch point
the family, the family,
10a WORK: INTENET SNACKING TOUCHPOINT!
I do sneak a peak at the m! 5 mins of entertaining internet news
In-between work responsibilities (i.e less than 5 mins). May look at a snacking
accompanied accompanied
odd thing during the day. surfing with surfing with
It’s usually if I see a news/ article, Google something quickly or check Facebook (if work permits) !
11a the kids. ! the kids. !
gossip article that catches
my eye or if my friends m! Touch point
forward on a link to me to Deeper cooking educational planning
check out.
WORK: LUNCH AT YOUR DESK TOUCHPOINT!
12p Work computer - Check personal emails, Facebook, online shopping, event
If I’m not going out for
m! planning, household/meal planning, finances/banking. !
lunch, I usually treat myself
to some browsing time.
1pm! Touch point
Once I get the necessities 2pm!
out of the way i.e. banking, WORK: INTERNET SNACKING TOUCHPOINT snacking
5 mins of entertaining internet
I can then focus on either 3pm! Internet snacking in-between work responsibilities (i.e less than 5 mins).
some retail browsing or
May look at a news/gossip article or Google something quickly!
check out any sites like
4pm!
taste.com.au
5pm! Touch point
My treat before I enter into
family madness, is to look a Afternoon mobile cooking inspiration
COMMUTE : CATCH UP TOUCHPOINT (EMOTIONAL)!
few retail sites on the way Smartphone – Shopping, Real estate, Facebook updates, email to friends,
home
6pm ! !
lifestyle sites etc
Relaxation/ Relaxation/
I often have the TV on and
my laptop on my lap. I
7pm! FAMILY DINNER: ! Touch point
social: social:
Facebook, Facebook,
usually start with any 8pm! Deeper cooking educational planning
email friends
Sometimes with a printout from online site like Taste.com.au.! email friends
remaining household stuff
9pm!
and then move onto more KIDS TO BED: ME-TIME TOUCHPOINT ! and family, and family,
social activities.
Organise household: parenting advice, health advice, pay bills, online shopping, shopping,
10p banking share images, share images,
m! Relaxation: share photos, social networking, news, video/photo viewing, reviewing reviewing
shopping, social shopping, email family and friends.! lifestyle sites! lifestyle sites!
11p
m!
34. CUSTOMER INSIGHT!
Who? What?
Who is the In what ways does
consumer and what the consumer
do we really know interact with the
about them? brand?
Dig till you hit
a nerve!
When? Where?
When is the brand Where does the
used? consumer choose
(or not) choose the
brand?
40. BRAND INSIGHT!
3. We believe in the value of making
your own mark – doing something
thatʼs fresh and awesome!
AMI Emerging
Marketers! 2. Serving up cool and
exciting events and
Why?! platforms for students to
meet the right people and
get their hands dirty!
How?!
1. We help Tasmanian
What?! students start great
marketing careers!
49. Email + RSS!
Facebook Page!
• Users can subscribe to blog / blog channels via
• Media-rich feed around classes, lifestyle and email and RSS!
known sportspeople !
• 3:1 ratio (valuable content:offer)!
• Video and image content!
• 1 post per day ! Search!
• Aggressive link-building through content
YouTube channel! marketing, driven by high-quality articles on blog!
• Test Google AdWords on key class offerings!
On-site blog!
• Fortnightly video content! • Optimise Google Places!
• Short 15-30 second bytes!
• Focus on identified channel areas! • Platform for fresh content (>=1 post / week)!
• Create ʻchannelsʼ that users can subscribe
to!
• Author profiles are pushed / promoted!
• Blog is organised according to channels!
Twitterstream! Wordpress website!
• Utility-centric feed on classes, physio, • Dynamic content on homepage (blog snippets)!
lifestyle, research, elite sport etc! • Clean design with whitespace and room to
• Create / leverage #hashtags to breathe!
organise content (i.e. #physio, #pilates)! • Segment-targeted areas on site!
• 3 posts per day ! • Social media and rich content integration!
Slideshare!
• Publish all presentations on the web!
Brand revitalisation + offline! • Embed these in all other web properties to
• Simplify the value proposition and generate maximum marketing / reputation equity!
give it relevance to a wider audience!
• Urbanise BODYSYSTEM classes
through innovative promotion!
50. Date: 3/22/10
Starbucks Experience Map Eric - Repeat Customer
Enriched Experience
Purpose: To work/drink coffee
Tasty drink Free Wi-Fi Good drink
Flavorable
Appropriate temperature
Aroma
Polite
People watching
Crowd conversation noise
Ambience Quick, convenient Sofa chair is comfortable Good byes
baseline
Greeting
Fake
Audible Sensations Closing time
Worrying
Loud Factory line Impersonal
Poached Experience
Second guessing Blasting air conditioning
Loud music
Distracting
Unwilling to try something new, risk Annoyed about closing time
Repeating, not my taste
Cold, drafty Feeling rushed Annoyed about where I sat
Slightly crowded
Back hurts
Not large work spaces Not large work spaces
Feedback
Furniture not ideal for computer work
Confusing
Lack of personal space Lack of seating
Inconsistent
Unstructured Lack of outlets
Uncomfortable wooden chairs
Anticipate Enter Engage Exit Reflect
Touchpoints Office Car Walk-In Line Order Pay Sit Drink Work Pack Up Walk Out Car
1.a Discussing 1.c Hoping 2.a Notice 3.a The wait- 4.a The Barista 5.a The barista 6.a Grab my 7.a The cub is 8.a I place my 8.f I enjoy the 9.a The barista 10.a I pack my 11.a I head to
with team the to find a close that there are ing line occu- acknowledges tells me the drink and look hot, steaming, drink on the free wireless walks by me things up and my car and
local places to parking spot. a couple of pies the main me with a total and I pay for a place to but withstand- table next me and the unlim- and makes an head out the wish that I
grab a coffee. people in line. traffic way. smile. with my credit sit. ing in my and place my ited use. The announce- door. could have
1.d Hoping card. He asks hand. bag on the signal strength ment to the stayed longer
1.b Decid- Starbucks is 2.b Notice the 3.b The 4.b I can see me if I want 6.b I need, floor. is adequate. tore that it 10.b The re- to work. I
ing to go to not overly narrow, con- menus across the menu bet- my receipt, I most im- 7.b Smells will be closing maining staff know that
Starbucks and crowded and fined layout. the counter ter now, but I decline. portantly, an roasty and 8.b I remove 8.g The music shorty -10 pm. tell me to have once I get
work on de- will have avail- are hard to feel rushed to outlet and a sweet. my computer is really both- a good night. home, I will be
sign reports. able seating. 2.c Enjoy the read while in order a drink. 5.b My inter- workspace. and accesso- ering me. I put 9.b I would like in the wrong
aroma of line. action ends 7.c First sip is ries and now my head- to continue mind state
4.c I feel
1.e Consider- roasted coffee with him say- 6.c I notice too hot, but am shifting my phones on and to work. I feel to continue
forced to
ing alternative and mixed 3.c The line ing thank you. that there are flavorful. I’m coffee to find play my mp3 10pm closing working.
make a quick
places just in sweet, robust moves slow, He doesn’t use only a few happy with room for all of songs. time is much
beverage se-
case.. smells. people who my name. locations in the taste and my things on too early, 11.b The cof-
lection. I play it
just ordered the seating ar- my choice. this little cof- 8.h The bat- especially in a fee was very
2.d The light- safe by having
are still in the eas that have fee table. tery use on my college town. good, but I
ing is pleasant, what I always 5.c Now I
same area. outlets. This is 7.d The computer is a was disap-
not overly get. move to the 8.c The table
Becomes discouraging. continued concern now. 9.c I stand pointed in the
bright and not left of where is too low to
crowded. 4.d The baris- sips remain I will begin up and walk environment.
too dim. i paid. Once work from
ta confirms 6.d Most satisfying. looking for around until I Distracting
again I feel there, so I
3.d The order- my selection places are another table find a hidden music, small
2.e The music crowded and place my
ing process and asks my occupied. No to work at. trash can to workspace,
seems ethnic, out of place. laptop in my
seems too name to write outlets are throw my cup lack of power
extended People are lap. My drink
slow. Inconsis- on the cup. available. 8.i The air into. outlets.
vocals, soft in walking by me. remains on
tent structure conditioning
style, volume There isn’t a the table, my
of service. 4.e He writes 6.e The work- seems inten-
too load and designated bag on the
down my spaces seem tion. It’s cold
but my taste. waiting ,sitting floor.
name and small and outside and
area.
some code impractical. cold inside. I
2.f The room Most are just 8.d I’m feel- slip my jacket
on the cup 5.d As I stand,
climate seems have a small ing crowded. on.
and hands it the drinker
intentionally round wooden I have no
off to another maker shouts
cold. table with room to use 8.j I continually
barista who finished orders
will make it two wooden my wire- finding myself
and places less mouse. I
when he is chairs. people watch-
them on a now use the
finished with ing while I
drink stand. surface of the
other orders. 6.f I find an work. There
He screams arm chair as
empty reclined are interesting
Grande Chai. my mouse
cushioned people here,
armchair. pad. Not very so I’m not too
5.e Confu-
Next to it is a effective. bothered. I
sion. Is this my
drink? Why small wooden never like feel-
table shared 8.e The crowd ing alone. any
did he not call
by another talking doesn’t
out my name
person sitting bother me
or name and
in the other after awhile,
drink? I pick
arm chair. but the music
up the drink
is way too loud
and see that it
6.g The chair and beginning
has Eric writ-
is comfortable to become a
ten on it.
and I continue distraction.
to sit in it.
52. SEO ! Social
media!
MAKE SWEET ! Content!
LOVE TO GOOGLE!
53. SEO ! Social
media!
MAKE SWEET! Content!
LOVE TO GOOGLE!
• Keyword research! Google
Keyword
tool
Onsite
• Page themes! Woorank
(30%)
• Keyword-focused SEOmoz
Term
Extractor
content and code!
• Link juice!
Yahoo
site
explorer
Offsite • Diversity and moderation!
SEOmoz
Linkscape
(70%)
• A good neighbourhood!
Webmaster
Tools
• Online reputation!
54.
55.
56. SEO ! Social
media!
BEING SOCIABLE! Content!
listen! attract! activate! learn! harvest!
Listen carefully.
What are your
opportunities?!
• SocialMention.com!
• Google Alerts!
• HowSociable.com!
57. SEO ! Social
media!
BEING SOCIABLE! Content!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your
What are your audience – like
opportunities?! busy restaurant!
• SocialMention.com! • Strong common
• Google Alerts! interest!
• HowSociable.com! • Whatʼs valuable?!
• Incentives to join!
58. SEO ! Social
media!
BEING SOCIABLE! Content!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your Get people
What are your audience – like engaged and
opportunities?! busy restaurant! active!
• SocialMention.com! • Strong common • Give them stuff to
• Google Alerts! interest! play with!
• HowSociable.com! • Whatʼs valuable?! • Ask questions!
• Incentives to join! • Have conversations!
59. SEO ! Social
media!
BEING SOCIABLE! Content!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your Get people Learn about
What are your audience – like engaged and people – what
opportunities?! busy restaurant! active! do they like?!
• SocialMention.com! • Strong common • Give them stuff to • What stuff to they
• Google Alerts! interest! play with! engage with most?!
• HowSociable.com! • Whatʼs valuable?! • Ask questions!
• Incentives to join! • Have conversations!
60. SEO ! Social
media!
BEING SOCIABLE! Content!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your Get people Learn about Use what you
What are your audience – like engaged and people – what know to get
opportunities?! busy restaurant! active! do they like?! value!
• SocialMention.com! • Strong common • Give them stuff to • What stuff to they • Drive traffic to your
• Google Alerts! interest! play with! engage with most?! site!
• HowSociable.com! • Whatʼs valuable?! • Ask questions! • Do experiments – • Give tools for word
• search.twitter.com ! • Incentives to join! • Have conversations! not research! of mouth!
3 to 1 rule: !
• 3 conversational, interesting updates with no purpose other than creating
engagement (questions, links (not to your site) !
• Then go for a converting message – still interesting, but its goal is to convert!
61. SEO ! Social
media!
FATIGUE! Content!
Losing users
in Canada +
US
45% lost interest
62. SEO ! Social
media!
FATIGUE! Content!
Losing users
in Canada +
US
16% parents are there
45% lost interest
63. SEO ! Social
media!
FATIGUE! Content!
Losing users
in Canada +
US
14% too many adults
16% parents are there
45% lost interest
64. SEO ! Social
media!
FATIGUE! Content!
Losing users
in Canada +
US 13% privacy
14% too many adults
16% parents are there
45% lost interest
65. SEO / Social
SEM! media!
FATIGUE! Content!
• Native photo and video sharing to service in june 1!
• Apple just announced that ios5 would include deep twitter intregration!
• Twitter will be the social layer of ios – where millions of pieces of content will go!
Less exhibition. More necessity.
More tight knit alternatives.!
Interact via comments and likes
Socialise via games of words on instagram!
with friends!
Instead of texting, use Facebook
chat!
66. SEO / Social
SEM! media!
LIKE IS NOT A KPI! Content!
67. SEO / Social
SEM! media!
EDGE RANK! Content!
Edge = likes, tags, comments etc! Object = newsfeed item!
Affinity! Weight!
- engagement - a comment is
score between ʻheaverʼ than a like!
viewer and creator
based on previous
interactions!
Time !
– older edge is less
important!
68. SEO / Social
SEM! media!
EDGE RANK! Content!
Edge = likes, tags, comments etc! Object = newsfeed item!
Affinity! Weight!
- engagement - a comment is
score between ʻheaverʼ than a like!
viewer and creator
based on previous
interactions!
Social context and quality of
interactions are the most
important factors for Facebook
engagement.!
Time !
– older edge is less
important!
69. SEO / Social
SEM! media!
ITʼS ABOUT ME! Content!
What we What this What
believe and relationship audience
do! says about believe and
ME! do!
70. SEO / Social
SEM! media!
ITʼS ABOUT ME! Content!
These guys are talking about
themselves, to themselves.!
