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Creative Ideas In Advertising and Design

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Can you 'process' creativity? I think you can, if you clearly know what it is.

Having sat in many advertising conferences and workshops, and listening to many advertising creative gurus using 'esoteric language' to explain a seemingly abstract concept ('creative ideas') here's my attempt at distilling creative ideas and creative thinking into a very simple, logical 'process'.

Note: Advertising Creativity : Before you can create it, you need to be clear about what it is you're creating. This Level 101. ppt deck won't turn you into a creative superstar overnight, but can give you a clear idea of how to get there.

Ps: I'd like to wholeheartedly thank all the generous people on the www, who's names are not mentioned here (and who's work I've blatantly plucked) to create this powerpoint presentation.
My sincerest apologies for my lack of referencing skills.

Published in: Design
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Creative Ideas In Advertising and Design

  1. 1. CREATIVE IDEAS IN BRANDING AND ADVERTISING. What is a creative idea?
  2. 2. NOTHING REALLY WRONG WITH THIS. IT DOES ITS JOB OF TELLING PEOPLE WHAT YOU DO AND OFFER.
  3. 3. …but what is a ‘CONCEPT’ ?
  4. 4. CREATIVE IDEAS IN ADVERTISING How do we mash things up for marketing communications?
  5. 5. CREATIVE IDEAS IN PRINT ADS What’s the idea?
  6. 6. NOT ALL IDEAS ARE EQUAL Strong Creative Ideas Vs. Weak Creative Ideas
  7. 7. CREATIVE IDEAS ARE NOT JUST FOR ADVERTISING CREATIVE IDEAS makes a difference... wherever it’s applied
  8. 8. ENERGY DRINK
  9. 9. HOW TO BE AN IDEA GENERATOR There are many ways of getting a creative idea : Here are 2 basic ways.
  10. 10. HOW TO BE A SUPER IDEA GENERATOR TRIED, TESTED AND PROVEN 100% EFFECTIVE!

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