Recommended
Recommended
More Related Content
What's hot
What's hot (11)
Similar to The extroverted healthcare communications agency
Similar to The extroverted healthcare communications agency (20)
The extroverted healthcare communications agency
- 1. The extroverted healthcare communications agency! © 2012 extrover,c CONFIDENTIAL 1
- 2. We started with one simple idea! “…Extroverts get their energy and ideas through interactions with others, while introverts thrive on inward contemplation. An extroverted company, therefore, drives growth by seeking out and implementing customer ideas...” ! ! ! ! ! ! – Dorothy Wetzel 11/3/08 BRANDWEEK ! ! ! ! ! “Why ROE should be your new ROI” ! © 2012 extrover,c CONFIDENTIAL 2
- 3. Founded by a former client who is driven to do pharma better! Dorothy Wetzel! Chief Marketing extrovert! A healthcare marketing innovator for more ! than 25 years—client and agency sides.! ! Created Pfizerʼs DTC marketing capabilities and Saatchi Healthcareʼs Integrated Campaign development approach.! ! Launched several renowned programs: ! ! • Pfizer for Living (a Kellogg School of Management case study)! ! • Pfizer's award-winning Hispanic health program, Sana La Rana! ! • Widely acclaimed Pfizer Health Literacy initiative! ! Recognized industry leader:! ! • Named one of the 20 Most Influential People in DTC by Medical Marketing & Media! ! • Hall of Fame awards:! — PhAME, 2004! — DTC Perspectives, 2010! © 2012 extrover,c CONFIDENTIAL 3
- 4. Then created a unique staffing mix of marketing junkies! Client-‐side Marketers Consultants Agency Actionable, strategic marketing and communications ! © 2012 extrover,c CONFIDENTIAL 4
- 5. Who relentlessly troll the universe, to bring new thinking to clients! © 2012 extrover,c CONFIDENTIAL 5
- 6. Yet embrace our disciplined process to create actionable solutions! Analyzing Market Patient–HCP Customer the Competition! Dynamics! Relationship! Target ! Situation! Becoming the Determine critical mileposts in their journey. They inform objectives and strategies.! Customer! Charting the Discover customer levers that deliver brand objectives and position brand for growth. ! Strategies! Delivering the Decide media & messages based on targetʼs media consumption habits.! Messages! Executing the Distill positioning and insights into simple, persuasive, universal, relevant truths.! Message! © 2012 extrover,c CONFIDENTIAL 6
- 7. The result: A new extroverted healthcare agency! ! !We are healthcare marketing junkies on a mission.! !We scan the world over for unexpected ways to engage !people in their health. Then, we break these ideas down !into solutions our clients can put into action.! ! ! !We believe healthcare communication done right changes lives. ! ! © 2012 extrover,c CONFIDENTIAL 7
- 8. Uniquely suited to help solve the gamut of problems! Patient Education ! Infrastructure TV, Print & & Technology! OOH Advertising! RM Marketing Mix & Acquisition, Investment! Messages & Conversion & Health Launch & Creative Adherence! Literacy ! Lifecycle Concepts! Planning! Marketing Creative Campaigns! Marketing Strategy! Capabilities! Organizational Development! Customer Tactical Measurement Target Planning & & Definition! Digital and Optimization! Budgeting! Social Media! Brand Architecture! HCP Promotion! © 2012 extrover,c CONFIDENTIAL 8
- 9. Since our birth in 2008 our client roster has grown rapidly! © 2012 extrover,c CONFIDENTIAL 9
- 10. We also help clients meet their diversity goals! 10
- 11. Want to inject some extrovertic energy into your brand?! ! ! ! ! ! Contact: Dorothy Wetzel, CEO, Chief extrovert ! dorothy@extrover,c.com 917-‐860-‐8124 11
- 12. A better agency solution! 12