This document discusses how to build a brand through non-stop innovation. It emphasizes the importance of trends, strategy, concepts, and design. It also stresses authenticity and creativity for brands. The document provides an overview of Serendipity and how they help clients identify opportunities, invent products, and connect with customers through problem solving.
We try to answer the questions of " what is luxury? " Abstract ideas combined to form a definition of the term luxury. *taken from blog-lessons @ www.luxme.live
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
We try to answer the questions of " what is luxury? " Abstract ideas combined to form a definition of the term luxury. *taken from blog-lessons @ www.luxme.live
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
The Concept of Luxury Brands - PresentationKlaus Heine
This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com.
ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management.
CONTENTS of the Paper:
I. The TAXONOMY OF LUXURY
1. The Basic Definition of Luxury
1.1. The Necessity-Luxury Continuum
1.2. The Relativity of Luxury
1.3. General Perspective for the Definition of Luxury
2. The Major Understandings of Luxury
2.1. The Philosophical-sociological Understanding of Luxury
2.2. The Micro-economic Understanding of Luxury
2.3. The Managerial Understanding of Luxury
2.3.1. Areas of Research
2.3.2. Scope of Luxury
2.3.3. Limiting the Scope of Luxury
3. Luxury Products
3.1. The Definition of Luxury Products
3.2. Categorization of Luxury Product Industries
3.3. Types of Luxury Products
4. Luxury Brands
4.1. The Definition of Luxury Brands
4.2. The Relationships between Luxury Products and Brands
4.3. The Relationships between Luxury Characteristics and Brand Identity
4.4. Types of Luxury Brands
4.4.1. Luxury Brands by Luxury Level
4.4.2. Luxury Brands by Awareness
4.4.3. Luxury Brands by Business Volume
4. Distinguishing Luxury Products and Brands from similar Concepts
5.1. Premium Products and Brands
5.2. Masstige Products and Brands
5.3. Prestige Products and Brands
II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS
1. The Characteristics of Luxury Products
1.1. Price
1.2. Quality
1.2.1. Manufacturing Characteristics
1.2.2. Concrete Product Characteristics
1.2.3. Abstract Product Characteristics
1.3. Aesthetics
1.4. Rarity
1.5. Extraordinariness
1.6. Symbolism
2. The Luxury Marketing-Mix
2.1. Luxury Product Policy
2.2. Luxury Price Policy
2.3. Luxury Distribution Policy
2.4. Luxury Communication Policy
V. CONCLUSIONS
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
This deck details the trend, “The Redefinition of Luxury”
It looks at how the concept of luxury has changed for the middle-class consumer over the years and the brands that are doing a great job of reaching their customers in this way.
www.linkedin.com/in/anyacgonzales/
Anup Sasidharan, Course Leader for Luxury Brand Management at Pearl Academy explains the market potential and career opportunities in Luxury segment in India.
Gallery of submitted projects for the All You Can Eat: A Buffet Of Architectural Ideas For Cleveland architecture exhibition that took place at The Sculpture Center in Cleveland, OH in late October, 2009.
see postarchitecturejournal.wordpress.com for more info.
Want to make your next meeting a success in every way? Plan on it in Baltimore, an exciting city with surprises around every corner. With a major renaissance underway including groundbreaking growth in accommodations and meeting facilities, nightlife, and attractions just a short walk away from our expanded Convention Center-Baltimore is your place to meet.
Increase your income by creating multiple streams of income through your customer/client base. You can offer your customers /clients needed discount service programs they can use and they will thank you for offering it to them! After presentation, go to http://www.createjobs.myworldmovie.com
The Concept of Luxury Brands - PresentationKlaus Heine
This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com.
ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management.
CONTENTS of the Paper:
I. The TAXONOMY OF LUXURY
1. The Basic Definition of Luxury
1.1. The Necessity-Luxury Continuum
1.2. The Relativity of Luxury
1.3. General Perspective for the Definition of Luxury
2. The Major Understandings of Luxury
2.1. The Philosophical-sociological Understanding of Luxury
2.2. The Micro-economic Understanding of Luxury
2.3. The Managerial Understanding of Luxury
2.3.1. Areas of Research
2.3.2. Scope of Luxury
2.3.3. Limiting the Scope of Luxury
3. Luxury Products
3.1. The Definition of Luxury Products
3.2. Categorization of Luxury Product Industries
3.3. Types of Luxury Products
4. Luxury Brands
4.1. The Definition of Luxury Brands
4.2. The Relationships between Luxury Products and Brands
4.3. The Relationships between Luxury Characteristics and Brand Identity
4.4. Types of Luxury Brands
4.4.1. Luxury Brands by Luxury Level
4.4.2. Luxury Brands by Awareness
4.4.3. Luxury Brands by Business Volume
4. Distinguishing Luxury Products and Brands from similar Concepts
5.1. Premium Products and Brands
5.2. Masstige Products and Brands
5.3. Prestige Products and Brands
II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS
1. The Characteristics of Luxury Products
1.1. Price
1.2. Quality
1.2.1. Manufacturing Characteristics
1.2.2. Concrete Product Characteristics
1.2.3. Abstract Product Characteristics
1.3. Aesthetics
1.4. Rarity
1.5. Extraordinariness
1.6. Symbolism
2. The Luxury Marketing-Mix
2.1. Luxury Product Policy
2.2. Luxury Price Policy
2.3. Luxury Distribution Policy
2.4. Luxury Communication Policy
V. CONCLUSIONS
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
This deck details the trend, “The Redefinition of Luxury”
It looks at how the concept of luxury has changed for the middle-class consumer over the years and the brands that are doing a great job of reaching their customers in this way.
www.linkedin.com/in/anyacgonzales/
Anup Sasidharan, Course Leader for Luxury Brand Management at Pearl Academy explains the market potential and career opportunities in Luxury segment in India.
Gallery of submitted projects for the All You Can Eat: A Buffet Of Architectural Ideas For Cleveland architecture exhibition that took place at The Sculpture Center in Cleveland, OH in late October, 2009.
see postarchitecturejournal.wordpress.com for more info.
Want to make your next meeting a success in every way? Plan on it in Baltimore, an exciting city with surprises around every corner. With a major renaissance underway including groundbreaking growth in accommodations and meeting facilities, nightlife, and attractions just a short walk away from our expanded Convention Center-Baltimore is your place to meet.
Increase your income by creating multiple streams of income through your customer/client base. You can offer your customers /clients needed discount service programs they can use and they will thank you for offering it to them! After presentation, go to http://www.createjobs.myworldmovie.com
Talk at the UAlberta Students Design Association onDesign series about user experience, what it is, and how upcoming visual and industrial designers can get involved in UX.
This lecture covers all the essentials of building and delivering an effective pitch to help you find financing for your entrepreneurial venture or sell your product to customers. Learn the elements of a good pitch deck and identify the key elements of good communication that successful start-ups use.
Lecture video: http://www.marsdd.com/entrepreneurs-toolkit/sessions/the-pitch
...what are those seeming things you need to consider when planning your brand, its strategy, its pattern and all? I explain these in a few drive-it-home way that would not be a problem to understand.
Automation is all about how we as brand professionals help clients achieve a lot using great tools, while they spend less (always they want to),lol.
The Paradox of Disruption - CMA B2B Innovation ConferenceBo Pelech
The Paradox of Disruption as presented at CMA B2B Innovation Conference Toronto Nov 12, 2014 by Bo Pelech and Grayson Bass of the Mayor Wilson D-Institute Initiative at Rotman. Audio available at http://bit.ly/1s666L1
Web 2.0 Expo The Dragonfly Effect: Harnessing Social Media to Build BrandsAndy Smith
Presentation for Web 2.0 Expo Session on March 31, 2011
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don’t. In this session, we’ll pull back the curtain and help you understand the subtle elements of social media success. We’ll discuss the science of social persuasion, the strategies and tactics used by companies and causes that have successfully harnessed social media toward a specific goal, and we’ll explore:
how the impact of a goal – when connected to happiness and meaning – can serve to create a resource that is often untapped
how the power of human-centered design and rapid prototyping can be used to fuel branded initiatives and experiences
how any individual can achieve unprecedented results – whether finding an almost impossible bone marrow match for a friend, building a brand inside-out, or electing the current President of the United States.
The workshop provides a roadmap for infectious action.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
Making Places with Information Architecture & Content StrategyDaniel Eizans
Whether we realize it or not, UX is largely the art of tailoring the experiences we design to our content: its semantics, hierarchies, relationships and meaning. Some of the most important work necessary to successful experiences happens before anyone starts to sketch an interface.
This half-day workshop allowed participants to explore perspectives on how IA and Content Strategy provide important context that shapes user-experiences we design and allowed them to learn new tools, techniques, and strategies for designing content-aware interfaces.
Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then distributing/marketing these innovations in developed markets. Many companies are developing products in emerging economies like China and India and then distributing them globally. Developed and Rich countries have markets that are matured and saturated. The gap between mature and emerging economies is closing, and mammoth economic growth is expected in emerging economies. No longer will innovations traverse the globe in only one direction, from developed countries to developing ones. They will also flow in reverse. Most of the world's untapped buying power is in the emerging markets of Asia, South Asia, Eastern Europe, Africa, and Latin America. While companies like Ford set up its global automobile platform in India and catered to the niche premium segments in India, Tata introduced the Tata Nano for the price conscious consumer in India in 2009 and further planned to launch Tata Nano in Europe and U.S. subsequently. Dr. Vijay coined this strategy or the term known as Reverse Innovation
Govindrajan and Prof. Chris Trimble, professors from Dartmouth College, USA. According to them, ““Innovating for emerging markets, rather than simply exporting, can unlock a world of opportunities for multinationals and hence Reverse Innovation is not optional. It is an oxygen.”
The objective of this National Conference is to provide a platform for discussion on the issues of Reverse Innovation and Reengineering and to explore the promising opportunities on the backdrop of India being rapidly marching as most emerging economy.
To Know More About the Conference Topic log on to -
1. www.innovationreverse.com
2. http://www.youtube.com/watch?v=ztna1lt_LZE
3. http://www.youtube.com/watch?v=1KUFkQBDo74
4. http://en.wikipedia.org/wiki/Reverse_innovation
I was recently asked to go back to my alma mater and present to final year Marketing students on my experience of getting into the industry.
This deck is colourful enough to have not put anyone to sleep during a 9am Monday lecture and succinctly balances personal trials and tribulations with the ultimate list of tips and helpful resources.
1º Conferencia Crowdsourcing Comunidades e Co-Criação.
Mutopo – Da conversa para a organização – Como a mídia social está amadurecendo da conversação para a colaboração e co-criação.
Shaun Abrahamson (Mutopo) – EUA
29. WHY!
CURRENT WORLD!
FUTURE WORLD!
CHALLENGES
By challenging accepted logic and traditional thinking
create new conditions for creative implements
IMAGE & AWARENESS!
How do people experience the DWD brand !
Why will customers get close to the DWD brand? !
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
38. WHAT!
CURRENT WORLD!
TRENDS!
FUTURE WORLD!
Identified emerging consumer trends and future
movements. Inspiration and trends to develop
strong strategies !
DWD CORE VALUE!
What are the core elements of the business,
including its purpose mission values and visions!
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
42. STRATEGY!
IT’S ALL ABOUT
WATER!
DUTCH! DREAMS!
43. WHO!
CURRENT WORLD!
STRATEGY!
FUTURE WORLD!
Clear positioning paths. What can DWD keep and what
!
do DWD have to change in order to stay relevant in the
future.
CONCEPT !
Defining which concepts will bring most value to DWD. !
Find Focus and create attractive storytelling.!
Who will value the different concepts?!
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
49. HOW!
CURRENT WORLD!
FUTURE WORLD!
MESSAGE!
The symbols that express the company’s
vision including it’s voice, visual
presentation, personality and character!
DESIGN!
How to speak the language that brings the
trend strategy and concept into customer
value!
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!