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Design Thinking Workshop for Strategic Planners


 10 Design Thinking
 Principles For
 Business and
 Strategy Innovation




                                  Idris Mootee
                                  CEO Idea Couture Inc.
Design Thinking

        for Business Strategy

     use creativity, sorts
     and clusters to
     organize and create
     problem hierarchy

2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use designer’s
     sensitivity to bring
     customer empathy
     and user-centered
     thinking
2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use conceptual
     drawings to help
     discover and orient
     causality and
     relationships
2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use building blocks
     to break the
     challenge into more
     manageable chunks

2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use mantra to focus
     the larger
     organization on a
     common mission

2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use rapid prototyping
     to create tangible
     version of any
     futures

2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use story telling to
     articulate customer
     scenarios and focus
     on the challenge

2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use design
     environments to fully
     immerse cross-
     functional teams in
     the challenge
2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use observational
     research to uncover
     unmet and
     unarticulated
     customer needs
2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

        for Business Strategy

     use design as
     language to describe
     things that are not in
     our vocabulary

2007 Idea Couture Inc.
Design Thinking

for Business Strategy
Design Thinking

for Business Strategy          2007




                         Thank you.
                                  




www.ideacouture.com

www.mootee.typepad.com

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