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Web2.0 and The Changing Role Of IAs

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Web2.0 and The Changing Role Of IAs

  1. Social Networks and the emerging IA strategic role of Idris Mootee www.mootee.typepad.com March 2007 Part One of Two
  2. Social networks aren’t not the whole story… As they grow and transform into active, collaborative and connected communities…. a new system will emerge at a new level of scale.
  3. NEXT The new system of influence possesses qualities and capacities that were unknown to all of us.
  4. SHIFT The new system of influence is very powerful. They are the properties of the system, not any individual or groups. But once there, individuals posses them.
  5. DISRUPTION This is the a form of self-organization happening out there. No question that it will be disruptive in nature. The foundation has now been laid. New roles will emerge, networks will extend their boundaries.
  6. QUESTIONS What keeps a network alive and growing? What build authorities? What behavior interferes with the network?
  7. What is the role of the IA?
  8. IA is still about bringing order to chaos
  9. IA is still about structuring flow of information
  10. Interactions Information Portability Presentation
  11. Consumer generated content makes IA’s job challenging
  12. Think about bringing everything hidden behind onto a screen
  13. IA’s role now going beyond organizing and presenting
  14. Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an quot;architecture of participation,quot; and going beyond the page metaphor of Web 1.0 to deliver rich user experiences — Tim O’Reilly
  15. IA 1.0 Interface Wireframes Information Architecture Metadata Structure Content Taxonomy Users Content Context
  16. IA 2.0 Individual and Social Interactions Searchability Interactions Architecture Service Design Content Taxonomy Users Content Context
  17. What is the nature of the online community / communities that you belong to? 2005 2006 50% Percent of online community members 37.7% 40% 31.7% 30% 24.4% 20% 1 5 .8 % 9 .4 % 10% 7 .2 % 6.3% 5 .2 % 4.5% 1.5% 1 .0 % 0 .0 % 0% S oc ial H obby - P rofes s ional P olitic ally - S piritual R elations hip- oriented oriented oriented N a tu re o f O n lin e C o m m u n ity Source: Center for the Digital Future at USC Annenberg School 2007
  18. Nature of Communities Communities Communities of Support of Purpose Communities of Practice Communitie s of Passion Communities of Interest
  19. High Co-Creation Mesh-up Decentralization The Network Effects Portability Impact User The Read-Write Contributions Webpage The Long Tail Low Time
  20. Aggregation Microstructure Participation • Collecting • Simple content • Mesh-up structured and models for • Remix unstructured common info • Micro-rewards chunks data across the • Instant network • Microformats, transmedia • RSS structured activities blogging generic content model • Rich media
  21. IA area of practice (yesterday) Users IA Content Context
  22. IA area of practice (today) Social Connections Users IA Context Content
  23. From Information Architects to.. Social Interactions Architects
  24. Business Content Application Information Information Architects Architects Design Design and Service Structure Layer Content Social Content Interactions and Information Information Architects Architects Social
  25. End of part one www.mootee.typepad.com

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