Benni Harper is exploring their personal brand as they near graduation from Full Sail University with a degree in sportscasting. They grew up in South Carolina where they developed a passion for football. Their goal is to work in the sports industry, such as with the Carolina Panthers organization. They are building experience through school and developing an online presence in preparation for their career.

1. PERSONAL BRAND EXPLORATION
By Benni Harper
Project & Portfolio I: Week 1
06/3/2023

2. My name is Benni Harper and I go to Full Sail
University for a Bachelors Degree in
Sportscasting.I am from the lovely state of
South Carolina where if you're bored you either
fish or watch football.So since I was a young lad
I have watched, played, coached, and debate
football.This helped me realize my true passion
and dream job was going to some where with in
the sports world.Ounce I knew this I dedicated
myself to working 3 jobs and saving money so I
could go to college and perfect my craft.Now I
am one step closer to being able to tell young
me that through all the hard work and hard days
that we landed our dream job.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Digital platforms manager for
Carolina Panthers
• Camera Operator for Rock Hill
Sports center
On-Air Fill In Host cumulus media
BRAND ARCHETYPE -I got the
guy/girl next door archetype. This
archetype means that I am the
everyday man, a realist, and a
friend.Im a down to earth guy who is
hard working and above all nice.So I
am supposed to make content that
opens up friendly conversations with
my audience.

4. HR Representatives
TARGET AUDIENCE
Recruiters and Hiring
Mangers with the
Carolina Panther
media team
Outreach Plan:
• I will take classes on all current Social Medias so I have
adequate knowledge of all so I can market myself
better.
• I will first contact them through email and explain who I
am and what I am contacting them About
• After they respond or if they don’t respond I will follow
up with a phone call to the office.
PROFILE
PICTURE
Sonia Coleman
Outreach Plan:
• I will develop a portfolio of example content to show her
what I bring to the table
• I will first contact her through email and explain who I
am and what I am contacting them About
• After they respond or if they don’t respond I will follow
up with a phone call to the office.
PROFILE
PICTURE
Head of HR for ESPN
Caroline Allen
Outreach Plan:
• I will take time to learn about all of the different sports
that are played at South Carolina and learn the history
and current rosters.
• I will first contact her through email and explain who I
am and what I am contacting them About
• I will drive up to the college so I can show that im truly
interested in the job.
PROFILE
PICTURE HR Manager for Gamecocks
Athletics

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Following graduation I will build industry experience
and an online identity by getting a job and pushing
out content.Specifically I hope to grow my podcasts
subscribers by 500
Mid Term: (YEAR)
• In five to 10 years I hope to be on a show on espy
hosting or as a support roles also hope to have a
following on my podcast of over 250,000
Long Term: (YEAR)
• In 20 or so years I hope top have built an online
following and online reputation big enough to move
on from Espy and host my own show fully online,
specifically I hope to have around 2,500,000
Subscribers to the podcast.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Public Speaking
SOFT
HARD
Novice / Adept / Expert
Camera Skills Novice / Adept / Expert
Team Player Novice / Adept / Expert
Organized Novice / Adept / Expert
Strong Production Skills
SOFT
HARD
Novice / Adept / Expert
Microsoft Software Skills Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Can work in a team environment Novice / Adept / Expert

7. I help do bring Quality and Funny content
about Football and Basketball by opening up
discussion to warrant viewers to join in on
the discussion.
PROMISE

8. CREDENTIALS
Work Experience:
• Argent lakes Pizzeria(food-runner, expo,
cook, and server
• Sports Addiction(Bicycle repairman and
salesman)
Education:
• Highs school diploma with certificates in
business finance, marketing, and
accounting
• Sportscasting, B.S., Full Sail University (Exp. YEAR)
Leadership Roles:
• I coached a 3 vs 3 Basketball league in
Oregon and we won back to back
championships.

9. COMPETITION
Kyler Grant
Industry Experience:
• Broadcasted high school football in
Utah
Education:
• High School Diploma ,Working towards bachelors in
Sports Broadcasting
Leadership Experience:
• Broadcasting team
• Coached a Soccer club
Skills and Proficiencies:
• Premier pro skills
• Camera skills
• Photoshop skills
Benni Harper
Overall Online Presence:
• Kyler had 0 connections with an overall bland profile.He
is also active on Instagram.
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• I used to be an actor so I have on
camera experience
Education:
• Highschool Diploma , Working towards Bachelors
Degree in Sportscasting
Leadership Experience:
• Helped coach Highschool basketball team
• Coached a 3 vs 3 team
Skills and Proficiencies:
• Public Speaking Skills
• Teamwork skills
• Camera Skills
Overall Online Presence:
• My Linked In doesn’t have a lot going on with it and im
also starting with 0 connections.
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Noteworthy Experience:
• Color comentator for South Carolina Game cocks
• Quarterback in the nil for the Rams
Benni Harper
HEADSHOT HEADSHOT
Industry Experience:
• 23 years of broadcasting for the South
Carolina gamecocks
Education:
Todd graduated from the University of South
Carolina School of Law in 1995
Skills and Proficiencies:
• Knowledge of the school and game
• Well spoken and uses great grammar
• Broadcast writing skills
Overall Online Presence:
• Todd does not have a linked in but he has a Instagram
and twitter that he regularly posts on
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• I used to be an actor so I have on
camera experience
Education:
• Highschool Diploma , Working towards Bachelors
Degree in Sportscasting
Leadership Experience:
• Helped coach Highschool basketball team
• Coached a 3 vs 3 team
Skills and Proficiencies:
• Public Speaking Skills
• Teamwork skills
• Camera Skills
Overall Online Presence:
• My Linked In doesn’t have a lot going on with it and im
also starting with 0 connections.
• Grade: Poor, Average, or Superior?, XX out of 100
Todd Ellis

11. BRAND POSITION
For Carolina football teams who need a
sportscaster I provide Quality casting of Carolina
teams since im from the state and watched them
and got a education from full sail.
BENNI THE JET

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sponsorships in sports and entertainment
‣ 08/4/23|Full Sail
• & The Hook
‣ 06/23/23|Full sail
• Executive management level operation in sports
Broadcasting
‣ 06/9/23|Full Sail
Digital Marketing
• Primary Content: I will be posting content that opens up
conversation between me and my audience.It will make
anyone feel welcomed to the videos even if I'm not covering
their favorite sports or teams.The conversations will also be
chill and down to earth.
• Primary Tools:I will use a collection of Discord, Instagram,
Twitter, and YouTube.I will also be posting across these
multiple times a week
• Website: Well I will be doing nothing but marketing my
personal brands website through my content using the
relevance tactic
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Im looking for a mentor who has 5-10+ years of
experience who can help me find my voice, teach me
helpful tips to making myself standout from other sports
broadcasters, and help build me a great list of
connections..I also would prefer if I found one who has
experience in the sports im going to be employed for.
Formal Education
• I intend to have my Bachelors degree in Sportscasting
from Full Sail by 08/2023
Technical Skills
• Microsoft 365 training(2months)
• Broadcast Production courses(rest of my degree)
• Take a photography course(1 month)
Soft Skills
• Grammar classes(3 months)
• Speech and pronunciation classes(1 Month)

14. Benni Harper
without ever actually speaking to the athlete.
Professional athletes who want to tell their story
or explainFor Professional athletes who want to
tell their story or explain a situation that the
media is running with, I provide a platform where
they can tell their side of the story without
unwanted questions because with the media
today Athletes have stories run about them that
spread like wild fire without ever actually
speaking to the athlete.a situation that the media
is running with, I provide a platform where they
can tell their side of the story without unwanted
questions because with the media today Athletes
have stories run about them that spread like wild
fire without ever actually speaking to the
athlete.to tell their story or explain a situation that
Picture of You
Goes Here

15. REFERENCES
Kyler Grant - laberor - qsi | linkedin. Linkedin. (n.d.).
https://www.linkedin.com/in/kyler-grant-49909a155
On air fill-in host (WNKT): Part-time job in Columbia, SC - Cumulus Media Inc..
Cumulus Media. (n.d.).
https://cumulusmedia.jobs.net/job/J3T7VB6659NKVN0465K?ipath=CRJ
R146&idpartenaire=+10110
Events. Full Sail University. (n.d.). https://www.fullsail.edu/about/events
Personal injury, auto accident, and criminal law in Columbia, SC. Welcome to
the Law Office of Todd Ellis. (n.d.). https://www.toddellislaw.com/about-
todd.html
Todd Ellis taking over play-by-play for gamecock football.
https://www.wistv.com. (2003, June 6).
https://www.wistv.com/story/1298335/todd-ellis-taking-over-play-by-
play-for-gamecock-football/
Job opportunity at Tepper Sports & Entertainment - Digital Platforms manager
(web + app). Career Portal. (n.d.).
https://us231.dayforcehcm.com/CandidatePortal/en-
US/cp87/Posting/View/2190
Camera operator - rock hill sports & event center. Sportradar. (n.d.).
https://jobs.smartrecruiters.com/Sportradar/743999898233843-camera-
operator-rock-hill-sports-event-center
Sonia Coleman. ESPN Press Room U.S. (n.d.).
https://espnpressroom.com/us/bios/sonia-
coleman/#:~:text=Sonia%20Coleman%20added%20ESPN%20to,entert
ainment%20content%20in%20July%202021.
https://gamecocksonline.com/. (2022, June 1). Caroline Allen. University of
South Carolina Athletics. https://gamecocksonline.com/staff/caroline-
allen/
Microsoft. Microsoft Support. (n.d.). https://support.microsoft.com/en-
us/training