Helen Schick, acting head of internal communications, British Red Cross Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. Who we are

3. Who we are really…

4. Our challenge
> Engage all our people, in some way, with our
corporate objectives over the next five years
> Our strategy won’t succeed if it is left for senior
leaders to understand, own and deliver
> Our people won’t engage fully with the organisation if
they can’t see the difference their contribution makes

5. What we did
> Involved people from the start
> Ensured leadership buy in (linking to planning)
> Secured a good agency with a simple concept
> Listened to what people want. Where do they talk?
How do they talk?
> Handed it over to our people – we love a champion!
> Remember we’ve got five more years to go….

6. Our corporate
strategy road map

7. Videos

8. Meeting in a box

9. Digital strategy portal

10. Ambassadors
Annie Bibbings Stephen Bennett Pam Willerton Lindsay Rice Leslie Jamieson
Mary Reilly Gemma Lewis Adam Bladwell Ben Jenkins Rachel Brown Joe Potter
Jenny Harper Megan Freese Rosemary Estherby Simon Holmes Nigel Wildman
Nicola Daykin Toni Tanser Amanda Palin Helen Coppenhall Elaine Robertson
Antonia Dunn Anthony Kollie Niall Pemberton Verity Cross Carole Martini
Christopher Brown Jo Wardle Alison Dix Michelle Langford Andrew Morgan
Lucinda Horton Liz Lappin Clive Hawkins John Carey Tom Hughes Susan
Greenhalgh Lesley McIntosh Christina Johnstone Claire MacDonald Gordon
Clark Joanne McKenna Phil Talbot Helen Schick Tony Kluth Amy O'Brien Graham
Twaddle Emma Bennett Katy Taylor Gooby Susan Calcluth Siobhan Smith Anna
Champ Laura Hinks Julie Milnes Valerie Borne Melissa Crane Nicci Walmsley
Angela Morgan Mairi Allan Pam Shaw Alison Felfeli Pepper Harow Hilary Oakley
Liz Cole Wendy Solesbury Josh Hull Val Barlow Colin Stewart Angela Harding
Richard Boyd Dave Tinning Julie Wain Jeremy Eaton Eamon O'Donnell Brian
Sparke Andy Gibb Laura Anderson Libby Knight Caroline Leighton Mike
Adamson Frances Brown Kate Monro Jackline Sarkar Helen Furnivall Kate
Stokes Vanessa Khimoun Jourdan Samanthan Muir Alexander Pendry

11. Emails and posters

12. …and our national assembly

13. Overall awareness of the new strategy
Almost all staff are aware that there is a new corporate strategy. 2 in 3 volunteers
(69%) are aware of it
So did it work?

14. Awareness of the strategy’s key themes
Very aware (%)

15. Claimed understanding and perceptions of the strategy
2 in 3 staff (66%) understand what the strategy means for them and more than 1
in 2 (58%) could describe some of its themes to others. About 1 in 3 staff (56%)
feel engaged with the new strategy
. Somewhat/Strongly Agree(%)

16. Award !

17. Is it still working?
People Survey 2015
> I understand the aims and objectives of the British Red Cross 96% (1)
> I understand how the work I do helps British Red Cross to achieve its aims and
objectives 94% (3)
Strategic change
programme

18. > Keep it simple
> Don’t let people mess with your stuff!
> Listen and respond. Don’t tell and react
> Celebrate!
So, what did we learn:

19. Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk

20. Changing the game:
trends in internal
communications
Seminar
19 November 2015
London
#CCinternalcomms