Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Keynote Session
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Educating Policy Makers and Telling Our StoryJim McKay
Policy presentation at the Alabama Children's Trust Fund Grantees meeting in Birmingham, AL, Aug. 2, 2016.
Federal updates on child welfare legislation are included.
At the Organisation for Economic Co-operation and Development’s annual Economic Forum on May 29, 2018, Director of Global Economic Attitudes Bruce Stokes presented findings from a Pew Research Center survey of OECD Economic Forum attendees. The invitation-only online survey, which focused on views of economic conditions, faith in the multilateral system and the future of work, was completed by 269 Forum attendees between April 26 and May 22, 2018. Some of the results from this survey of thought leaders were compared to results from surveys of the public, which were conducted in 32 countries as part of the 2017 Global Attitudes Survey.
How Do OECD Forum Attendees Compare With General Publics Around the World on ...Pew Research Center
At the Organisation for Economic Co-operation and Development’s annual Economic Forum on May 21, 2019, Director of Global Attitudes Research Richard Wike presented findings from a Pew Research Center survey of forum attendees.
We all connect to people’s stories better than facts and figures, which is why it’s important to learn how to tell and share good stories through case studies. Simple quotes and photos alongside a human-interest story can bring projects to life.
Read this guide if you want to learn:
1.What is a case study?
2.Why is it important?
3.Telling a good story
4.How to build a case study
Educating Policy Makers and Telling Our StoryJim McKay
Policy presentation at the Alabama Children's Trust Fund Grantees meeting in Birmingham, AL, Aug. 2, 2016.
Federal updates on child welfare legislation are included.
At the Organisation for Economic Co-operation and Development’s annual Economic Forum on May 29, 2018, Director of Global Economic Attitudes Bruce Stokes presented findings from a Pew Research Center survey of OECD Economic Forum attendees. The invitation-only online survey, which focused on views of economic conditions, faith in the multilateral system and the future of work, was completed by 269 Forum attendees between April 26 and May 22, 2018. Some of the results from this survey of thought leaders were compared to results from surveys of the public, which were conducted in 32 countries as part of the 2017 Global Attitudes Survey.
How Do OECD Forum Attendees Compare With General Publics Around the World on ...Pew Research Center
At the Organisation for Economic Co-operation and Development’s annual Economic Forum on May 21, 2019, Director of Global Attitudes Research Richard Wike presented findings from a Pew Research Center survey of forum attendees.
We all connect to people’s stories better than facts and figures, which is why it’s important to learn how to tell and share good stories through case studies. Simple quotes and photos alongside a human-interest story can bring projects to life.
Read this guide if you want to learn:
1.What is a case study?
2.Why is it important?
3.Telling a good story
4.How to build a case study
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Narrative Project - Overview Deck July 2014James North
The overview of the Gates Foundation's Narrative Project, to work with UK NGOs to change the way they discuss development without changing any of the ways it's implemented.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
The Rise of Mental Illness and Its Devastating Impact on Society Free .... MentalHealthEssay clean. Mental Illness Essay | NUR210 - Health Sociology - CDU | Thinkswap. mental health essay. Mental Health Essay — ADVERTISEMENT. WHAT IS MENTAL HEALTH Essay Example | Topics and Well Written Essays .... Free mental health essays and papers 123helpme 2017. Mental health and illness - PHDessay.com. Mental Health Essay : NIH announces winners of high school mental .... Question 2 essay, mental health. - Question 2: How might stigma impact .... Mental Illness and Symbolic Interaction Essay Example | Topics and Well .... (PDF) Essays and Debates in Mental Health. College Essay About Mental Illness Example. Mental health essay :: Short essay on the importance of Mental Health. Short Essay On The Importance of Mental Health | PDF. Essay on Mental Health and Mental Illness. 006 P1 Essay Example Mental Illness ~ Thatsnotus. Essay on mental health - Docsity. How To Write An Essay On Mental Health - Agnew Text. 009 Mental Illness Essay Topics Example ~ Thatsnotus. Mental Health Essay | Essay on Mental Health for Students and Children .... Essay Summary of Mental Health - PHDessay.com. Mental illness opinion essay - What can be done: Some Ideas about .... Essays on Mental Illness : Real People, Real Life, Real Hope (Paperback ....
Translating Social Insights-DAWSG August 2015Aman Sandhu
Social media is changing the marketing game. It represents a goldmine for marketers as consumers express themselves more, with greater depth and across a broader range of topics. By harnessing the power of social media insights – by the hundreds of millions of daily posts on global and regional social networks (e.g., Facebook, Twitter, etc.) as well as blogs, and forums – marketers can surface meaningful and fresh consumer insights.
Winning in a social world requires a far more intimate understanding of the consumer. By using social insights to inform our social strategy and execution, this will help us target our audience better and appear relevant to them.
Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement!Falcon.io
Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers. Unlike previous decades, social media has maximized everything and anything that your brand puts out. So the question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
On 12th November, our Head of Communications, Joe McCrea led a three-hour masterclass with Practice Managers looking at the challenge of embedding social media in GP Practices. The slides are attached. For any enquiries, e-mail joe.mccrea@eastleicestershireandrutlandccg.nhs.uk
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
In order to influence meaningful policy change it’s important to have a strong grassroots presence. With mounting frustrations at the “hurry up and wait” attitude of Congress and changes to the rules of the political process, how do you keep the local grassroots population engaged? Join three organizers as they discuss how to build effective grassroots networks engaged in political process and what you can do to strengthen your own networks. Gabraelle Lane, Southern SAWG (AR); Lindsey Scalera, Michigan Voices for Good Food Policy (MI); Qiana Mickie, Just Food (NY).
NOTE: We are expanding and refining this workshop & creating a new toolkit to premier at the Just Food Conference in NYC April 5-6. We will post a link here to the new toolkit. To join us at Just Food http://justfoodconference.org
Everybody is rushing in their busy life denying these children for a meal which will cost less than 0.5 % of their monthly salary. Searching for a project in the Community Outreach me and my team encountered with these little kids begging for a meal and we decided that we will provide them a meal and knowledge how they can improve their life in future.
From evidence to actions: How can we use evidence to better inform investment...ILRI
Presented by Isabelle Baltenweck, Peter Ballantyne and Michael Victor at the Global Livestock Advocacy for Development (GLAD) Virtual workshop for sustainable livestock champions, 19–21 May 2020
CDC 16 October 2014 event, social impact measurementlibbygauld
The case for change - what is social impact?
Social impact is the effect of an activity on a community and its individuals. Businesses, government, social purpose organisations and knowledge creators seek to create positive, meaningful and sustainable change to individually and collectively address social issues. Social impact measurement is an emerging practice that attempts to capture this change. Why is this of relevance to cultural organisations? Where do we start? Join our next Sydney Cultural Development Collective event to learn more.
The ongoing recession has left many non profits gasping for air. The unfortunate truth is many will declare bankruptcy or even dissolve. It’s become critical for non-profit organizations to understand the new rules for success and incorporate them. Those organizations that reshape their strategies to meet the new challenges will be stronger and more effective than before.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Narrative Project - Overview Deck July 2014James North
The overview of the Gates Foundation's Narrative Project, to work with UK NGOs to change the way they discuss development without changing any of the ways it's implemented.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
The Rise of Mental Illness and Its Devastating Impact on Society Free .... MentalHealthEssay clean. Mental Illness Essay | NUR210 - Health Sociology - CDU | Thinkswap. mental health essay. Mental Health Essay — ADVERTISEMENT. WHAT IS MENTAL HEALTH Essay Example | Topics and Well Written Essays .... Free mental health essays and papers 123helpme 2017. Mental health and illness - PHDessay.com. Mental Health Essay : NIH announces winners of high school mental .... Question 2 essay, mental health. - Question 2: How might stigma impact .... Mental Illness and Symbolic Interaction Essay Example | Topics and Well .... (PDF) Essays and Debates in Mental Health. College Essay About Mental Illness Example. Mental health essay :: Short essay on the importance of Mental Health. Short Essay On The Importance of Mental Health | PDF. Essay on Mental Health and Mental Illness. 006 P1 Essay Example Mental Illness ~ Thatsnotus. Essay on mental health - Docsity. How To Write An Essay On Mental Health - Agnew Text. 009 Mental Illness Essay Topics Example ~ Thatsnotus. Mental Health Essay | Essay on Mental Health for Students and Children .... Essay Summary of Mental Health - PHDessay.com. Mental illness opinion essay - What can be done: Some Ideas about .... Essays on Mental Illness : Real People, Real Life, Real Hope (Paperback ....
Translating Social Insights-DAWSG August 2015Aman Sandhu
Social media is changing the marketing game. It represents a goldmine for marketers as consumers express themselves more, with greater depth and across a broader range of topics. By harnessing the power of social media insights – by the hundreds of millions of daily posts on global and regional social networks (e.g., Facebook, Twitter, etc.) as well as blogs, and forums – marketers can surface meaningful and fresh consumer insights.
Winning in a social world requires a far more intimate understanding of the consumer. By using social insights to inform our social strategy and execution, this will help us target our audience better and appear relevant to them.
Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement!Falcon.io
Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers. Unlike previous decades, social media has maximized everything and anything that your brand puts out. So the question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
On 12th November, our Head of Communications, Joe McCrea led a three-hour masterclass with Practice Managers looking at the challenge of embedding social media in GP Practices. The slides are attached. For any enquiries, e-mail joe.mccrea@eastleicestershireandrutlandccg.nhs.uk
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
In order to influence meaningful policy change it’s important to have a strong grassroots presence. With mounting frustrations at the “hurry up and wait” attitude of Congress and changes to the rules of the political process, how do you keep the local grassroots population engaged? Join three organizers as they discuss how to build effective grassroots networks engaged in political process and what you can do to strengthen your own networks. Gabraelle Lane, Southern SAWG (AR); Lindsey Scalera, Michigan Voices for Good Food Policy (MI); Qiana Mickie, Just Food (NY).
NOTE: We are expanding and refining this workshop & creating a new toolkit to premier at the Just Food Conference in NYC April 5-6. We will post a link here to the new toolkit. To join us at Just Food http://justfoodconference.org
Everybody is rushing in their busy life denying these children for a meal which will cost less than 0.5 % of their monthly salary. Searching for a project in the Community Outreach me and my team encountered with these little kids begging for a meal and we decided that we will provide them a meal and knowledge how they can improve their life in future.
From evidence to actions: How can we use evidence to better inform investment...ILRI
Presented by Isabelle Baltenweck, Peter Ballantyne and Michael Victor at the Global Livestock Advocacy for Development (GLAD) Virtual workshop for sustainable livestock champions, 19–21 May 2020
CDC 16 October 2014 event, social impact measurementlibbygauld
The case for change - what is social impact?
Social impact is the effect of an activity on a community and its individuals. Businesses, government, social purpose organisations and knowledge creators seek to create positive, meaningful and sustainable change to individually and collectively address social issues. Social impact measurement is an emerging practice that attempts to capture this change. Why is this of relevance to cultural organisations? Where do we start? Join our next Sydney Cultural Development Collective event to learn more.
The ongoing recession has left many non profits gasping for air. The unfortunate truth is many will declare bankruptcy or even dissolve. It’s become critical for non-profit organizations to understand the new rules for success and incorporate them. Those organizations that reshape their strategies to meet the new challenges will be stronger and more effective than before.
Similar to Jeff French: How to Design and Deliver Social Programs that Influence Behaviour (20)
Should "win limits" or "prize targets" become a part of responsible gambling Horizons RG
Should "win limits" or "prize targets" become a part of responsible gambling
Dr. Douglas Walker, College of Charleston
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
The convergence of gaming and gambling Horizons RG
The convergence of gaming and gambling
Dr. Ingo Fielder, University of Hamburg
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Financial literacy for lottery players - Indiana case study Horizons RG
Financial literacy for lottery players - Indiana case study
Katie Carlson, Hoosier Lottery
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion programHorizons RG
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion program
Dr. Amanda McCormick, University of the Fraser Valley
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Panel: Making responsible gambling work within the industry Horizons RG
Panel: Making responsible gambling work within the industry
Tammi Barlow, IGT
Yasmine Roulleau de La Roussière, Edgewater
Mark Vander Linden, Massachusetts Gaming Commission
Moderated by: Paul Smith, SustainableGAMING
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Raising the stakes
Dr. David Forrest, University of Liverpool
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Panel: Exploring Public Health perspectives of gambling Horizons RG
Panel: Exploring Public Health perspectives of gambling
Dr. Katherine Spilde, San Diego State University
Keith Whyte, National Council of Problem Gambling
Dr. Mark Lysyshyn, Vancouver Coastal Health
Dr. Debi La Plante, Cambridge Health Alliance, Harvard Medical School
Moderated by: Dr. General Thomas, Ministry of Health
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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2. Who am I ?
Biologist
Educator
Public Health Specialist
Civil Servant
Entrepreneur
Academic
Writer
Consultant
Social Policy & Programme
Engineer
3. 3 Big Messages
We Know a lot about how to:
1. Help people behave in individual and
socially responsible ways
2. Design successful social interventions
3. We have a professional and
personal responsibility to apply
this understanding and add to it.
4. Content
1. Why social programmes influencing social behaviour
need to be more sophisticated.
2. What we know about influencing behaviour.
3. Social Marketing and efficient Social Programme
design.
4. Developing programmes for minimising harm and
protecting people with potential gambling problems.
10. Better use of public funds
Serve the people better
Stephen Harper
David Cameron
11. The big frustrating questions
for Donors and Governments
• What is the impact of
the funds we invest?
• What is the ROI?
• What have we learnt?
12. "Less than $1 out of every
$100 of government
spending is backed by
even the most basic
evidence that the money
is being spent wisely."
John Bridgeland and Peter Orszag, The Atlantic 2013.
http://www.cochrane.org/
http://www.campbellcollaboration.org/
13. The wicked economic and
social drag factors:
Health / Physical & Mental
Chronic & Acute Disease
Information Asymmetry
Degradation of Social Capital
Environmental change
Water access
Poverty
Inequality
Discrimination
14. Big complex messy societal challenges
alcohol
climate
change
recycling
theft
accidents
violence
inequality
poverty
obesity
Pollution
HIV / Aids
drug use
smoking
Problem Gambling
sexual health
16. Professor Hans Rosling
Karolinska Institute
GAPMINDER
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17. What do you think the life expectancy
in the world as a whole is today ?
40 years
50 Years
60 Years
70 Years
Correct
answer
70 Years
18. What percentage of adults in the
world today are literate?
30%
40%
50%
60%
70%
80%
90%
Correct
answer
80%
19. The number of
children who die
before they reach five
has been cut by half
over the last 20 years
From 12 million in 1990 – 7.6 million in
2010. Proof that investment has paid off.
Unicef Annual report 2011
20. We should be optimistic
Positive Change is Possible
22. The rise of the
Demanding
Sceptical
Citizen/Consumer
John Clarke et al
Pine Forest Press 2007
23. Put your hands up
generation LX
you are the ‘Charmed Generation’
Typically, people born between
1950 and 1970
You want it how
you want it
24. Citizens want to be part of the solution.
They are saying to us:
I do not believe you
I am in control
I do not help me
now, trust you
solve the
Listen to me
problems
26. We are not all the same
Which shape and colour best
represents the way you work?
27. “It’s not about
telling and
selling. It’s about
bringing a
relationship mind
set to everything
we do”
Jim Stengel Global Marketing Chief Proctor &
Gambel 2009)
32. Can I read your mind?
I will mind read your card and
remove it!
33. Government should ban…
MANDATORY LEG.
Tend to support/strongly support
Saudi Arabia
India
Indonesia
China
Russia
Turkey
Mexico
Italy
South Korea
Poland
Argentina
Brazil
Japan
South Africa
Hungary
Canada
Spain
Australia
France
Belgium
Germany
Great Britain
Sweden
USA
33%
75%
72%
69%
68%
66%
64%
63%
63%
62%
60%
56%
53%
53%
52%
52%
51%
49%
49%
43%
Base: c.500 - 1,000 residents aged 16-64 (18-64 in the US and Canada)
in each country, November 2010
87%
87%
86%
84%
Source: Ipsos Global @dvisor
34. Strategic Social Marketing
Government should make it more expensive/more difficult…
OPTIONAL LEG.
% Tend to support/strongly support (average over all four policy areas)
China
India
Indonesia
S Arabia
Turkey
Russia
South Korea
Brazil
Mexico
Poland
Argentina
Italy
South Africa
Hungary
Japan
Canada
Belgium
Spain
Australia
Great
Sweden
France
Germany
USA
46%
72%
71%
70%
70%
70%
68%
68%
67%
67%
64%
63%
62%
62%
61%
60%
59%
55%
88%
87%
86%
82%
79%
78%
Source: Ipsos Global @dvisor
Base: c.500 - 1,000 residents aged 16-64 (18-64 in the US and Canada)
in each country, November 2010
35. Strategic Social Marketing
Government should provide incentives…
INCENTIVES
Tend to support/strongly support
China
Russia
Saudi Arabia
South Africa
Mexico
Turkey
India
Indonesia
Poland
Brazil
Hungary
Argentina
Australia
Italy
South Korea
Canada
Spain
Belgium
Great Britain
Germany
France
Japan
United States
Sweden
Base: c.500 - 1,000 residents aged 16-64 (18-64 in the US and Canada)
in each country, November 2010
Average over all four policy areas
95%
94%
93%
92%
92%
91%
91%
90%
90%
89%
88%
88%
88%
87%
87%
86%
84%
83%
82%
80%
80%
78%
74%
73%
Source: Ipsos Global @dvisor
36. The wealthier the nation the less likely they are to favour
coercive government intervention
The government should make the behaviour more difficult/more expensive (optional legislation)
Strongly support/tend to support
90%
China
India
R2 = 0.703
Indonesia
85%
Saudi Arabia
Turkey
80%
Russia
75%
Brazil
70%
South Korea
Mexico
Argentina
South Africa
65%
Poland
Italy
Japan
Hungary
Spain
Belgium
Canada
Sweden
Australia
United
France
Kingdom
60%
55%
Germany
50%
United
States
45%
40%
0
5000
10000 15000 20000 25000 30000 35000 40000 45000 50000
GDP per capita (PPP) (current int'l $)
Ipsos Global @dvisor;
World Bank 2009
Base: c.500 - 1,000 residents aged 16-64 (18-64 in the US and Canada) in each country, November 2010
49. The Power of Social Communication
•
•
•
•
•
•
Salience
Priming
Familiarity
Trust building
Low attention processing
Emotion and physical association
50. Is your card missing?
When I show the deck
put up your hand
if I have removed your card
58. Features of many social programmes
1. Short term
2. High cost
3. Crude understanding of
behaviour change
4. Focused on cure not
prevention
5. Poor co-ordination
6. Poor evaluation
59. Evidence informed Policy?
Evidence and Insight
Policy
The reality is slightly different
Policy with evidence
Policy in search of evidence
Policy counter to the evidence
Evidence in search of policy
Eminence based policy
Policy in search of a headline
60. Politicians role:
Evidence and Insight
Policy
1. Reflect public opinion
2. Develop and promote policy
3. Champion effective and
efficient interventions and
stamp out the rubbish
62. Effective Policymaking involves:
1.
2.
3.
4.
5.
6.
7.
Evidence based or informed.
Informed by citizen insight.
Informed by behavioural science.
Designing policies around outcomes.
Strategic & Operational focus.
Embedded learning systems.
Stakeholders involved.
63. The Building
Blocks of
Citizen Centric
Policy
Use citizen
understanding and
assets to deliver
outcomes
Build operations
around the citizen
Understand the
citizen
Engage Citizens
64. Social Policy:
1. Insist that evidence based
approaches are used in all
programmes
2. Develop systemic sustained
relentless strategy
3. Help build the evidence base.
Commission RCT’s
4. Actively build & contribute to
social coalitions
65. When to use SMART Objectives and
when to run a RCT
RCT
SMART OBJECTIVES
AND PRESCRIBED
Rational
SYSTEMS AUDIT
decisions
Judgmental
decisions
Source: Stacey RD. Strategic management and organisational dynamics: the
challenge of complexity. 3rd ed. Harlow: Prentice Hall, 2002.
69. The weaknesses of Classical economics
& Neo-classical economics
Rational Choice Theory
Maximising utility
Homo economicus ‘Rational
Economic Man’ & Woman!)
Adam
Smith
1776
Francois
Quesnay
Humans :
rational
self-interested
actors
Jean-Baptiste
Say
David
Richardo
Thomas Robert
Malthus
John Stuart
Mill
73. Thinking Fast and Slow
The 2 systems
1
Automatic
Uncontrolled
Effortless
Intuitive
Associative
Fast
Unconscious
Skilled
Emotional
Hot
2
Reflective
Controlled
Effortful
Knowledge driven
Deductive
Slow
Conscious
Rule following
Rational
Cold
76. Fear of Loss
(Prospect theory)
We are overly optimistic
We over value small, sure,
short term gains
We underestimate uncertain
long term losses
We are very loss averse
Daniel
Kahneman, a
psychologist won the
Nobel Prize for pointing
out that economic
choices are not so
rational
79. Nudges can be characterised as:
•
Positive or only
minor penalties
•
Avoidable
•
Passive, and easy,
i.e. require little effort
•
Low cost,
to both the person and to the organisation utilizing them
106. Move the veg to
Rename the food
the start of the line
e.g.
‘Farm fresh fruit’
Hide the ice cream.
Close the lid
Use glass fruit bowls
Spray water on
not
salad
stainless steel
Pay cash for desert not
Accept cards
Move salad bar to the
center of canteen
Nudge
Design
Make an express
checkout
for healthy
products
110. Conditional Cash Payments
Argentina
$53 month received by the
families of more than 3.6 million children,
conditional on school
attendance and
keeping up to date
with vaccines and
health check- up’s.
Hug
Support
116. Marketing Mindset:
Use data, evidence and insight to
create policy, systems, environments,
products and services that make the
healthy choice the Easy and
Desired and Valued choice
117. The New Civic Relationship
Professional led
Selling / telling
Awareness
Adult – Child
One-off / transitory
Deficit
Operational focus
Whole population
Control
Central command
Compartmentalise
Tell Sell and
Control
Consumer led
Marketing / relationships
Behaviour
Adult - Adult
Sustained
Asset
Strategic focus
Segmented audiences
Empower
Networked leadership
Whole system
Social
Marketing
118. The Social Marketing Customer Triangle
Behaviour
Behaviour Theory & Behavioural Goals
INSIGHT
Customer
Method Mix
Intervention mix & Marketing mix
Audience
Segmentation
French & Blair Stevens 2006
119. Social Marketing is a systematic planned Process
www.stelamodel.com
Scope
The rationale
Situation Analysis
Target Audience Profile
Intervention proposition
Initial marketing objectives
Test
Marketing intervention
Mix Strategies
Pre testing and piloting
Report on the pilot
programme
Full business plan
setting out
Enact
Time frame and key mile
stones
Resources allocation
Stakeholder and partner
management
Evaluation and monitoring
Learn
&
Act
Reporting
Review and build on
learning
122. CDC on Social Marketing:
Health Communication Campaigns Review April 2011
• Median increase of 8.4% in the
proportion of people who
engaged in a healthy behaviour.
• Overall, results were
consistently
favourable
"Combining product distribution with health
communication campaigns results in greater behaviour
change than using health communication campaign
alone."
124. People have always gambled and
always will. Two key questions are:
1. How to maximise the
fun and minimize the
potential harm?
2. How to use income
for the best social
impact?
126. Why do some people get harmed by
gambling? It’s simple,
It’s because of :
Non-linear probability
weighting, projection
bias, prospect theory and
temporal discounting!
127. “We are weak-willed
Luckily, the
and lacking in self- history of the
control, rendered dociledefined by
human race is
in the face of the
its ability to invent stuff
unconscious cognitive
processes, bolsters its feeble
social
that
dynamics and external
capabilities
contextual cues”
Steve Johnson The Guardian on line, http://www.theguardian.com/sustainablebusiness/behavioural-insights/true-potential-technology-change-behaviour
129. Segment people who gamble
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Happy and in control gambler
Occasional gambler
Habitual gambler
Problem gamblers
At risk gamblers
Pathological gamblers
Minor Problem gambler
Big problem gambler
Physically ill gambler
Mentally ill gambler
Ethnicity / culture factors
Male gamblers
Female gamblers
Children gamblers
Young adult gamblers
Mature adult gamblers
Older adult gamblers
Rich gamblers
Poor gamblers
Poly addiction gamblers
130. Designing effective interventions
1. Formal preventive life skills
education about gambling.
2. Self directed education about
gambling and responsible
gambling promotions
3. Design safer gambling
environments, systems and
processes that reflect human
decision making
131. 4. Build in and provide cut-off options plus
cooling off / reflection points /self exclusion
5. Restrictions on
promotions with special
emphasis on vulnerable
groups
6. Easy access to help and
support including outreach and community
support
132. Developing effective gambling programmes
1. Develop strategy and hard
objectives and report on progress
2. Use a full mix of interventions
based on data, insight, evidence
and ethics
3. Develop segmented programmes
4. Invest and evaluate, add to the
knowledge and evidence base
133. The UBC Centre for
Gambling Research
• A $2-million investment from the
British Columbia Lottery
Corporation (BCLC) and the
Government of B.C. will create a
major new Centre for Gambling
Research at the University of
British Columbia to advance our
understanding of gambling
psychology and help reduce
problem gambling behaviours.
• The UBC Centre for Gambling
Research will be one of a handful
of its kind internationally.
140. Social Policy:
1. Insist that evidence based
approaches are used in all
programmes
2. Develop systemic sustained
relentless strategy
3. Help build the evidence base.
Commission RCT’s
4. Actively build & contribute to
social coalitions
141. We can deliver significant social
improvement if we model and
apply what we know works and
stop doing what
we know
doe’s not work.
does
142. We have the opportunity to be at the
cutting edge of science and evidence
driven social policy intervention design.
Please accept this challenge!
143. Many Thanks and Good Luck
Jeff French
Twitter.com/jefffrenchSSM