The document discusses leadership and influence. Effective leadership requires clearly defining desired results and understanding behaviors that will achieve those results. Leaders should identify specific, measurable, attainable, relevant, and time-bound results. They should also determine behaviors that will contribute to those results, considering motivations from personal, social, and structural sources of motivation and ability. Leaders need to make undesirable behaviors undesirable and desirable behaviors desirable by harnessing peer pressure, designing rewards, investing in skills, leveraging numbers, and changing environments. They should plan for potential failures.