Social CRM is a key business aspect these days in the social media domain. This presentation highlights key frameworks of Social CRM with relevant examples.
A comprehensive presentation that emphasizes the importance of stakeholder view in social media. It includes examples of Dell, Starbucks, Suzlon Energy etc.
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
ย
This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.
A comprehensive presentation that emphasizes the importance of stakeholder view in social media. It includes examples of Dell, Starbucks, Suzlon Energy etc.
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
ย
This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.
Using Listening Tools to Monitor Your Online PresenceOur Social Times
ย
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on September 26, 2013. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
Web and Social Media Analytics-February 2015Collin Condray
ย
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
ย
You know you need to be on social media, or maybe youโre already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. Youโll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics weโll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
Social Media Strategy Talk For University RelationsCollin Condray
ย
You know you need to be on social media, or maybe youโre already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. Youโll learn tactics, tools and tips to decide and implement a better social media strategy.
Web and Social Media Analytics-October 2015 Collin Condray
ย
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Social Media for CEOs - The External OpportunityOur Social Times
ย
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
Digital Advertising for Small Business September 2011Collin Condray
ย
This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossingiCrossing
ย
Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data to Better Serve Your Audience," Core Audience CEO Adam Lavelle helped marketing executives understand how to apply big data to optimize audience relationships, not channels, especially with the use of a data management platform (DMP).
A Strategic Approach to Social Media Intelligence Casey Knox
ย
According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers ability to solve problems in the digital age. Casey Knox, Communications Director for AREA203 Digital, has been studying best practices of social media intelligence for the past two years.
Webinar Audience Insight in the Real-time EraiCrossing
ย
How well do you know your customer? On March 6, iCrossing and our guest Forrester Research hosted a webinar that gave attendees the tools to better understand your audience across the customer journey. For more information visit www.icrossing.com
Using Listening Tools to Monitor Your Online PresenceOur Social Times
ย
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on September 26, 2013. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
Web and Social Media Analytics-February 2015Collin Condray
ย
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
ย
You know you need to be on social media, or maybe youโre already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. Youโll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics weโll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
Social Media Strategy Talk For University RelationsCollin Condray
ย
You know you need to be on social media, or maybe youโre already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. Youโll learn tactics, tools and tips to decide and implement a better social media strategy.
Web and Social Media Analytics-October 2015 Collin Condray
ย
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Social Media for CEOs - The External OpportunityOur Social Times
ย
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
Digital Advertising for Small Business September 2011Collin Condray
ย
This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossingiCrossing
ย
Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data to Better Serve Your Audience," Core Audience CEO Adam Lavelle helped marketing executives understand how to apply big data to optimize audience relationships, not channels, especially with the use of a data management platform (DMP).
A Strategic Approach to Social Media Intelligence Casey Knox
ย
According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers ability to solve problems in the digital age. Casey Knox, Communications Director for AREA203 Digital, has been studying best practices of social media intelligence for the past two years.
Webinar Audience Insight in the Real-time EraiCrossing
ย
How well do you know your customer? On March 6, iCrossing and our guest Forrester Research hosted a webinar that gave attendees the tools to better understand your audience across the customer journey. For more information visit www.icrossing.com
CRM y Redes Sociales: definicion, aplicaciones y beneficiosFrancisco Dominguez
ย
Fundamentos del CRM y la Redes Sociales. Presentaciรณn bรกsica sobre CRM y Redes Sociales, quรฉ es, para quรฉ sirve y quรฉ beneficios nos aportan como profesionales y empresa el Marketing Relacional. Se puede consultar la presentaciรณn completa en formato vรญdeo en: http://t.co/YVepnUk9Dc
ValueFlowIT: A new IT Operating Model EmergesDavid Favelle
ย
ValueFlow IT has synthesised the old and the new of IT management frameworks into a multi-speed operating model. This accommodates the different pace layers (thanks Gartner) of the portfolio and tunes the IT organisational structures processes and tools.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the businessโs bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
CRM is a competitive strategy and process of acquiring, reacting and partnering with selective customers to create superior value for the company and the customer.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
ย
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
Social CRM - #Datamarketing @DM2013Toronto ArCompany
ย
CRM is not a new concept, but with the emergence of Big Data, it has the ability to transform organizations more than ever.
The rise of the social customer has also given rise to communities, friends, and recommendation sites having profound influence in their purchase decision. Companies have gotten too big to think about the individual customer. Companies have ignored the statistically insignificant.
These days, that same customer has the ability to bring down Goliath. I always come back to United Breaks Guitars incident. The truth is that we've now come full circle and these days in order to get a customer and keep them you have to go beyond just meeting their expectations.
A recent article: "The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers" indicated the following:
The wealth of data on customer desires being generated is helping organizations work more effectively, and achieve better results.
Social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches.
Corporations are starting to recognize that paying attention to customer comments, interests and preferencesโonce deemed "irrelevant" by brandsโ becomes the competitive differentiator.
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
ย
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNOโs to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNOโs are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is โyesโ, there is a way MNOโs can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
ย
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Alison Engelsman
ย
Cutting through the Noise- Simplifying & Socializing (Updated 2/10) is about taking a step back and revealing that underneath all the โnoiseโ of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. This is an encore presentation originally given at HR Tampa in September 2009, although this version includes updates within the industry and more current statistics. Presented at the SHRM Jacksonville monthly meeting, February 2010.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
Similar to Social CRM: A Function or a Business Strategy (20)
Display Marketing including Google Display Network, Direct Media Planning and Media Buying is covered in this presentation. Video marketing utilizing various forms of YouTube Advertising is detailed here.
Twitter advertising is very popular amongst both B2B and B2C brands. It helps to increase engagement around a brand. This presentation covers both key types of Twitter advertising - Promoted Trend, Promoted Tweets. It also shows how a campaign setup needs to be done. Lastly, it covers the conversion event tracking details too.
YouTube is one of the largest video platforms where brands are creating presence and sharing videos about the product, demos, testimonials etc. However, the organic reach of YouTube videos is pretty low and it takes lot of time for the videos to rank on the platforms. Hence, many brands resort to paid media campaign on YouTube to popularize the brand through effective video communications.
LinkedIn Advertising is one of the best social media advertising strategy for B2B marketing context. LinkedIn can be helpful for B2B organizations, SMB organizations and technology oriented organizations to reach out audience for lead generation or for brand building exercise.
This presentation details out all LinkedIn advertising principles and paid media strategies that one can apply on LinkedIn.
Facebook is one of the key social media platforms for brands to create presence and build a strong community around the brand. Facebook is also one of the largest social media platforms in the world. It has combined strength of Instagram and WhatsApp. This presentation will help anyone who is interested to create new Facebook Advertisement or a paid media campaign on Facebook channel.
Social Media Marketing helps in building a strong community around a brand. The community could be built on Facebook, Twitter, Instagram, LinkedIn, YouTube etc. based on the nature of the brand, type of customers and the content strategy.
Search Engine Marketing or earlier widely known as Pay Per Click (PPC), is one the key pillars of the digital marketing. This can be executed through Google Ads platform, or Apple Ads platform or Binge Ads. The fundamentals of SEM are pretty similar across the platforms. This presentation helps in detail about the Search Engine Marketing principles, and how to execute the same.
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Keyword Research is one of the basic activities that any digital marketing person should conduct religiously. Keyword research is helpful in SEO, Social Media, SEM, Blog writing, Content writing, PR article writing, YouTube SEO, App Marketing etc.
Keyword Research helps marketers to know the trend of keywords that are mostly searched by the end users. These keywords should then be tactically included in the title, description, ad copies or in the long form content to increase the discoverability of the particular content piece.
Google My Business is a very helpful hyperlocal marketing strategy for small scale brands and large brands with wide network of distribution channel across the country. This presentation details out all steps that you need to follow while creating Google My Business presence for your brand.
Ford ran a superb campaign around societal issues and encouraged everyone to relook at those issues with a fresh perspective. Read about this campaign here - https://www.anandanpillai.com/ford-discovermoreinyou-campaign/
Nuances of Media Planning in New Media AgeAnandan Pillai
ย
This chapter aims to highlight the premises of traditional media planning process, create cognizance about the challenges that media planner today faces. A brief overview of extant literature on media planning, new media, is discussed. The author discusses media planning approach needs to consider marketing funnel and communication plan in consideration while building media plans.
Digital Media Planning is no different from traditional media planning. This presentation details out the steps that one needs to follow to build a digital media plan and also indicates steps to measure effectiveness of the media plan.
Media Planning Approach in Employer Branding ContextAnandan Pillai
ย
Media Planning in the context of Recruitment is very typical, given the context of niche demand and supply. This presentation helps one to think about leveraging various digital channels to solve Employer Branding / Recruitment Marketing problem.
Facebook Carousel Ads case studies from Ecommerce, Automobiles, Technology, Education, CSR, Food etc. brands. Facebook Marketing has become an inherent part of digital marketing strategy.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
13. Traditional vs. Social CRM Traditional CRM Social CRM Focused at the end of value chain Focused throughout the value chain Transactional / Operational Relational Customer โManagementโ Customer โEngagementโ Inside โ out Outside-In & Engagement oriented Isolated technologies (Siebel, Oracle, SAP) Integrative technologies (Database oriented + Social) One โ way communication Dual way communication Intellectual property owned by firm Intellectual property shared between firms and stakeholders Marketing oriented Strategic Management