Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Today’s defining problem is simplifying choice. Research proves that with limited but relevant options, people make easier, more satisfying decisions. Choice Engines make this happen by using the power of data...
The Paradox of Big Data: Misery or Magic?Crayon Data
We are all becoming adherents of the data-driven life. Big data, data-driven decisioning, the quantified self are the buzzwords of today. Arguments not backed by data just do not cut it, whether it is in decision making, a business meeting, or a casual social conversation.
The Powerpoint Presentation of Suresh Shankar's Speech at Big Data Asia World 2013, Singapore.
Data may be the fuel that drives the machine of programmatic advertising, but one octane does not seem to power all engines. Consolidation, walled gardens, black boxes of unclear processes, and incompatibilities across partners are adding complexity and cost to every stage of data-driven advertising. This is leading some major brands to wonder aloud if all of this tech and hyper-targeting really is worthwhile. How are agencies and clients learning to streamline the process?
Don’t Get Crossed Up With Cross-Device TrackingMediaPost
Cross-device tracking and other data matching techniques are becoming common place in the ad tech industry. Now self-regulatory organizations and regulators are catching up. Therefore, every participant in this ecosystem should ensure they are following best practices as a customer or provider of such solutions.
Here's a brief look at how Donald Trump's team used Facebook in the 2016 USA Presidential Election campaign, the role Cambridge Analytica played and how increasingly targeted and subjective 'news' is impacting trust and consumption behaviours.
Today’s defining problem is simplifying choice. Research proves that with limited but relevant options, people make easier, more satisfying decisions. Choice Engines make this happen by using the power of data...
The Paradox of Big Data: Misery or Magic?Crayon Data
We are all becoming adherents of the data-driven life. Big data, data-driven decisioning, the quantified self are the buzzwords of today. Arguments not backed by data just do not cut it, whether it is in decision making, a business meeting, or a casual social conversation.
The Powerpoint Presentation of Suresh Shankar's Speech at Big Data Asia World 2013, Singapore.
Data may be the fuel that drives the machine of programmatic advertising, but one octane does not seem to power all engines. Consolidation, walled gardens, black boxes of unclear processes, and incompatibilities across partners are adding complexity and cost to every stage of data-driven advertising. This is leading some major brands to wonder aloud if all of this tech and hyper-targeting really is worthwhile. How are agencies and clients learning to streamline the process?
Don’t Get Crossed Up With Cross-Device TrackingMediaPost
Cross-device tracking and other data matching techniques are becoming common place in the ad tech industry. Now self-regulatory organizations and regulators are catching up. Therefore, every participant in this ecosystem should ensure they are following best practices as a customer or provider of such solutions.
Here's a brief look at how Donald Trump's team used Facebook in the 2016 USA Presidential Election campaign, the role Cambridge Analytica played and how increasingly targeted and subjective 'news' is impacting trust and consumption behaviours.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
While most organizations embrace the idea of Big data, they are yet to figure out how to solve the implications brought about by the big data explosion from social media. In this presentation we highlighted some of the key challenges that organizations face while implementing big data
Understanding Consumers' Local Search Patterns in a FinTech FutureWorkshop Digital
Online banking is the future but consumer adoption can be slow to catch up. Fintech companies and their partners must find ways to compete for mindshare in local search engines where the competition has a physical advantage.
eMarketer Webinar: Dealing with the Media Trust MeltdownDaniel Caridi
eMarketer’s chief content officer and co-founder, Geoff Ramsey, discuss one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms.
SparkScore (The Social Net Promoter Score): A methodology for measuring socia...SocialMedia.org
In her Brands-Only Summit presentation, Satmetrix's VP of Innovation and Strategy, discusses SparkScore -- the Social Net Promoter Score.
She explains how this social media analytic marries the insight from structured, survey-based solutions to the "social universe" through a single, standard metric.
Presenter: Kevin Fitzgerald, Head of Insights, USA, Ogury
Kevin Fitzgerald is the Head of Insights, USA at Ogury. Since joining the team in October of 2017, Kevin has been tasked with leading the charge on embedding data-driven insights and strategy into all that Ogury does for its customers and potential clients. As the Head of Insights for the US, Kevin is responsible for bringing a voice to Ogury’s unique 1st party data. Prior to joining Ogury, Kevin spent 8+ years on the agency side of the business, leading communications planning and strategy efforts across top tier brands in the health, financial services, and entertainment categories.
Marketwired - IABC: Data Driven Media RelationsJim Delaney
At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.
The concept of Big Data emphasizes the use of the complete data set to analyze process and predict various phenomena in the business world. This document describes the business uses of Big Data and outlines a Strategy for implementing Big Data analytics for Social Media
TruEffect Executive Summit May 2014: Getting Out of Bed in the Age of Big DatanGage Labs
Harnessing the power of "big data" in a sensible way to drive tangible results from marketing. A frame of reference for where we are today, marketer's perceptions on the challenges of putting "Big Data" to work and a few select case studies showing brands that are doing this in a sensible way.
http://www.lawgurukul.com/article/ils-pune-admission-2016/
ILS Pune Admission 2016 will provide complete information about the admission procedure of 5-year BA LLB, 3-year LLB and LLM at Indian Law Society’s Law College, Pune for the year 2016.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
While most organizations embrace the idea of Big data, they are yet to figure out how to solve the implications brought about by the big data explosion from social media. In this presentation we highlighted some of the key challenges that organizations face while implementing big data
Understanding Consumers' Local Search Patterns in a FinTech FutureWorkshop Digital
Online banking is the future but consumer adoption can be slow to catch up. Fintech companies and their partners must find ways to compete for mindshare in local search engines where the competition has a physical advantage.
eMarketer Webinar: Dealing with the Media Trust MeltdownDaniel Caridi
eMarketer’s chief content officer and co-founder, Geoff Ramsey, discuss one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms.
SparkScore (The Social Net Promoter Score): A methodology for measuring socia...SocialMedia.org
In her Brands-Only Summit presentation, Satmetrix's VP of Innovation and Strategy, discusses SparkScore -- the Social Net Promoter Score.
She explains how this social media analytic marries the insight from structured, survey-based solutions to the "social universe" through a single, standard metric.
Presenter: Kevin Fitzgerald, Head of Insights, USA, Ogury
Kevin Fitzgerald is the Head of Insights, USA at Ogury. Since joining the team in October of 2017, Kevin has been tasked with leading the charge on embedding data-driven insights and strategy into all that Ogury does for its customers and potential clients. As the Head of Insights for the US, Kevin is responsible for bringing a voice to Ogury’s unique 1st party data. Prior to joining Ogury, Kevin spent 8+ years on the agency side of the business, leading communications planning and strategy efforts across top tier brands in the health, financial services, and entertainment categories.
Marketwired - IABC: Data Driven Media RelationsJim Delaney
At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.
The concept of Big Data emphasizes the use of the complete data set to analyze process and predict various phenomena in the business world. This document describes the business uses of Big Data and outlines a Strategy for implementing Big Data analytics for Social Media
TruEffect Executive Summit May 2014: Getting Out of Bed in the Age of Big DatanGage Labs
Harnessing the power of "big data" in a sensible way to drive tangible results from marketing. A frame of reference for where we are today, marketer's perceptions on the challenges of putting "Big Data" to work and a few select case studies showing brands that are doing this in a sensible way.
http://www.lawgurukul.com/article/ils-pune-admission-2016/
ILS Pune Admission 2016 will provide complete information about the admission procedure of 5-year BA LLB, 3-year LLB and LLM at Indian Law Society’s Law College, Pune for the year 2016.
Curiosity: the blessing and the curse of the PhD entrepreneurCristina Escoda
Learning how to properly channel curiosity is one of the hardest challenges faced by the experienced researcher venturing into entrepreneurship.
Curiosity is defined as "an eager desire to know or learn about something”, and it is the main driver behind the scientist's inquisitive thinking.
But curiosity can also be a distracting force for the PhD entrepreneur, keeping her in a contemplative state rather than helping her achieve the action-driven state of mind necessary for a successful commercial venture.
La muerte nos parece, a la mayoría de los seres humanos, un enemigo invencible. Intentamos convencernos a nosotros mismos que hay algo natural en la muerte, que es algo que debemos esperar y que no nos queda más remedio que enfrentarla (más vale tarde que temprano, pensamos). Para muchos este enemigo parece mofarse de nuestros sueños y muchas veces arranca de raíz nuestras más preciadas esperanzas. La muerte retira de nuestros brazos a nuestros seres amados y genera en nuestras mentes desconcierto, pues a veces no estamos preparados para enfrentar la vida sin quien nos ha sido arrebatado por este enemigo.
Si así fuera la vida, solamente estos cortos años en la tierra, parecería que el azar se burla de nuestros anhelos de felicidad y se goza en despedazar nuestros sueños. Para el cristiano, que cree en la vida eterna y que sabe que los suyos le serán devueltos, si fueron fieles, cuando el Señor venga por segunda vez, la perspectiva de la muerte adquiere otro significado. Es seguro que habrá dolor, pero también esperanza…
La mitología de los pueblos antiguos hablaba de un lugar del que no hay retorno, y para muchos estos sigue siendo un modo de pensar. Aunque la mayoría de los cristianos cree en que la vida es más que estos pocos años que pasamos en la tierra, también la mayoría de ellos cree que los que han muerto sigue viviendo en entidades descarnadas. El concepto de la resurrección no es entendido por muchos que sin embargo creen en Jesús como el Salvador del mundo. También ocurría algo semejante en el tiempo de Jesús.
In issue 08, we examine the crucial nature and value of social data and why it has become essential for brands to perform all functions of branding, marketing and selling to their customers.
What exactly is big data? What exactly is big data? .pptxTusharSengar6
big data is data that contains greater variety, arriving in increasing volumes and with more velocity. This is also known as the three “Vs.” Put simply, big data is larger, more complex data sets, especially from new data sources.
What Big Data Means for PR and Why It Matters to UsMSL
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Noggin - World's first marketplace for Personal DataNoggin Asia
Direct marketing is expensive; and customer details are usually unknown. Customer on other hand is worried about personal data. Noggin is a marketplace to connect these two. Discover us at www.nogginasia.com. Consumers can earn by sharing personal data
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
3. Data Ubiquity and the Trust Imperative
What we’ll cover today
1
2
3
4
5
Principles of Ethical Data Use
How Social Networks are changing to privacy-first
approaches
Audience vs Individual Insights
Discussion / Q&A
6. 6
A Tipping Point (2013)
“Paging through the catalog, we
realized to our dismay that whoever
had sent us this thing knew us.
They’d nailed our demographic
precisely. They even knew what kind
of convertible car seat we’d want!
Who were these people, or should I
say, machines?!?”
− Alexis Madrigal
7. 7
“ “Legislation can’t keep up with
technology, which makes it a flawed
vehicle to govern what
happens in this space.”
− Judy Selby,
Partner, Information Governance
BakerHostetler
8. 8
1. Data Collection Has Become More Ambient—and
Intimate
2. Consumers Don’t Control Their Personal
Information
3. Consumers Report Distrust of Data Use
4. Trust is a Major Concern for CEOs
5. Distrust Has Quantifiable Impact on Business
Performance
Trust is a brand issue
10. 10
They feel “resigned”
“Most Americans disclose their personal
data to companies for discounts
because they believe that marketers will
harvest the data anyway.”
Joseph Turow, Ph.D., Michael Hennessy, Ph.D., Nora
Draper, Ph.D., “The Tradeoff Fallacy: How Marketers are Misrepresenting
American Consumers and Opening them Up to Exploitation,” University of
Pennsylvania Annenberg School of Journalism, June 1, 2015.
12. 12
“
“Just complying with the law is not
going to be nearly enough to make
consumers comfortable.”
− Jennifer Glasgow,
Chief Privacy Officer, Acxiom
13. 13
Principles of Ethical Data Use*
* Developed by the Information Accountability Foundation (IAF)
Beneficial
• Does our use of data benefit consumers as much as it benefits us?
Progressive
• Do we have a culture of continuous improvement and data minimization?
Sustainable
• Are the insights we identify with data sustainable over time?
Respectful
• Have we been clear, transparent and inclusive?
Fair
• Have we thought through the potential impacts of our data use on all interested parties?
14. 14
“Before conducting any type
of new analysis, we ask
ourselves whether it will
bring benefit to customers in
addition to the company. If it
doesn’t, we won’t do it.”
Joshua Kanter, Senior Vice President,
Revenue Acceleration, Caesars
Entertainment
Benefit in Action
15. 15
“Organizations should not create the risks associated
with big data analytics if there are other processes
that will accomplish the same objectives with fewer
risks.”
− Information Accountability Foundation
Progressiveness in Action
16. 16
Senate Bill 576, “GPS Data Privacy for Mobile
Devices,” (California)
“[R]equires that consumers get a clear
notice explaining how their location
information will be used and shared
when they install a new app.” It also
ensures that app users give express
consent before their geolocation data
can be collected and shared.”
Legislating Progressiveness
21. 21
The Sunshine Test
What would happen if all
the details of what you are
doing were out in the open,
in the light of day?
Photo: Madalena Pestana, CC 2.0
22. 22
“
“By knowing where the borders are, you
can innovate more around them.”
− Stefaan Verhulst
Co-Founder and Chief Research
and Development Officer
The Governance Lab (NYU)
23. How Social Networks are adopting privacy-first approaches
Tim Barker
CEO
DATASIFT.COM
#DSWebinar
24. April ’15
Topic data provides anonymized
and aggregate insights into content
and audiences on Facebook.
Nov ’15
Instagram introduces platform
policy change to restrict data
access to approved applications.
Trust is the currency of social networks.
May ’15
Linkedin limits API access to
select, approved partners.
API Changes in last 12 months to protect consumer data from misuse.
#DSWebinar
25. 25
It’s messy
Separate Signal from Noise
It’s text-based
Unlock meaning from text
Challenges in Extracting Insights
It contains personal data
Extracting insights while
protecting consumer privacy
Insights drive marketing investments in Social Networks.
But it’s a Big Data challenge.
Insights drive more marketing
spend on social networks.
Insights drive marketing
spend on Networks
#DSWebinar
26. 26
Enables an ecosystem of product-builders.
See datasift.com/partners for complete list.
Application
Builders
Agencies
We help networks build an
insights-driven ecosystem
Filter
Signal:Noise
Understand
Meaning
Explore
Insights
DataSift partners with Social Networks
to help them build an insights-driven ecosystem
Insights drive marketing
spend on Networks
Transform raw feeds of activity data into
insights into content, engagement and
audiences.
DataSift technology builds
insights, protects identity
DataSift helps Social Networks build an insights-driven ecosystem
Helps developers build compliant, compelling insights.
#DSWebinar
27. 27
DataSift platform connects to the real-time feed of Posts,
Comments, Likes.
Facebook Topic Data: Privacy-First Approach to Insights
Surface Insights from activity
across Facebook
Built from posts, comments, likes
Aggregate and anonymized results
#DSWebinar
28. 28
Anonymized and Aggregate approach.Analysis that spans all of the
available data.
Multi-Dimensional
data analysis
Net-Positive for Consumers +
Businesses
“Bigger Data” for
Bigger Insights
Why a Privacy-First Approach Wins
“Better Data” for Audience
Insights
#DSWebinar
29. “Bigger Data” for Bigger Insights
Comparison of volumes of engagement relating to
an automotive brand across 7-day period.
FACEBOOK PAGES
~1,000
Posts and Engagement
on your own Facebook
Pages
TOPIC DATA
~70,000
Brand-related
Posts and
Engagement across
all of Facebook
#DSWebinar
30. “Better Data” for Consumer Insights
Create Insights from Multi-Dimensional.
30
Gender: Male
Age Range: 35-44
Region: California, USA
CONTEN
T
Negative
Positive
DEMOGRAPHICS
SENTIMENT
Automatic classification
of related topics
e.g. Star Wars VII (Film)
TOPIC ANALYSIS
CONTEN
T
LINKS
Analyze
URLs shared
across Facebook
Engagement and Demographics around
Likes, Comments and Shares
ENGAGEMENT
Can’t wait to take the kids to watch Star Wars VII
CONTEN
T
Privacy-safe
aggregate analysis of
text
TEXT ANALYSIS
#DSWebinar
31. Advertising Agency for a Drink Brand
31
Advertising Agency wanted to understand…
How women engaged with their client’s beverage
brand and with hot drinks.
Deeper understand of the media consumption /
magazine stories which most engaged their target
consumers
#DSWebinar
32. Identify the publications, stories & celebrities
which drove most engagement amongst the
target audience segment
Recommended Actions
๏ Look at featuring different drinks when advertising in different markets and to different demographic groups
๏ Use story insight for media placement as well as for identifying potential influencers
1st
2nd
3rd
LATTE
HOT CHOCOLATE
ESPRESSO
HOT CHOCOLATE
LATTE
CAPPUCINO
CAPPUCINO
LATTE
ESPRESSO
USA UK GERMANY
Under 35s, as a % of brand’s total
engagement
47%
Client Brand Competitor A Competitor B
31%
58%
Celebrity stories driving most engagement
There are big variations in preferences for
hot drinks across nations and demographic
groups
The brand found that they suffered with the
lowest relative engagement amongst
millennials
Insights into Content and Audiences
JENNIFER LAWRENCE
SHARON STONE
TAYLOR SWIFT
KYLIE JENNER
JUSTIN TIMBERLAKE
#DSWebinar
33. 33
+
WinLose
Zero-Sum Game Positive-Sum Game
WinWin
+
- Data is anonymized to protect identity.
- Deeper audience-level insights possible by using demographics /
interest-graph data added by social networks.
- Insights built on a foundation of data privacy and trust.
- To evolve from audience-level analysis to individuals, use a social-
network opt-in to allow customers to control data they want to share.
Privacy does not have to be a zero-sum game
- For business to win, consumers have to lose.
#DSWebinar