Where to start with online fundraising and digital marketing

Join this free webinar, hosted only once a year, to learn more about the CCVA and the process for applying for and receiving your CVA. Credentialing in any profession increases credibility and promotes career development. Learn about this unique performance-based credentialing program, the process for becoming Certified in Volunteer Administration and how it can benefit you and your organization. Recommended for those with at least 3 years of experience in any setting.

Making the case for comms in your organisation

Writing a clear communications strategy

Bloomerang + Qgiv: Text Giving

Text giving is a highly engaging tool your nonprofit can use to engage donors, raise money, and raise awareness about your cause. You can use this versatile tool for all your fundraising needs, including year-round campaigns, giving days, and events. But how does it work? Give your donors a quick and easy way to give to your nonprofit! Come learn how to use text giving and the power of Qgiv’s text giving tools.

Give by Cell: 5 Amazing Things Text Messaging Can Do For Your Non-Profit

gjhassin

NCVS - Engage the volunteer of the future

This document discusses how to engage volunteers of the future by moving beyond simply posting that volunteers are needed. It recommends finding the right volunteers by having clear position descriptions and managing expectations. Organizations should also create more involvement, flexibility and understanding for volunteers by offering training pathways, virtual and project-based opportunities, and keeping volunteers informed about the organization's impact and new initiatives. Tools for evolving a volunteer program include creating documentation, asking volunteers for feedback, and empowering volunteers to take on leadership roles.

Healthcare Fundraising Roundtable 06.03.20

This document provides an agenda and topics for discussion for a fundraising roundtable for healthcare charities. The agenda includes introductions from participants, a discussion of challenges hospitals are facing during the COVID-19 pandemic, and topics like planning virtual fundraising events in place of cancelled in-person galas and managing major gift fundraising during the pandemic. The document aims to facilitate sharing of challenges, successes, and strategies between participants regarding fundraising during uncertain times.

Stop Wasting Time! How to ‘Go Big’ with Your Employee Volunteer Program’s Impact

2014 drgafpnjpulse

This survey of over 900 donor relations professionals from a variety of nonprofit organizations in the US sought to understand the current state of the donor relations field. Key findings include: 61% worked in higher education, most organizations had small donor relations teams of 1-5 people, and acknowledgment turnaround times were typically less than 2 weeks. Many organizations produced annual reports and stewardship communications but few had comprehensive donor relations plans or strong metrics programs. The survey helps fill an important need for data on the donor relations profession.

Pitch deck andrea wiwandhana - miche

Andrea Wiwandhana

Miche is an online contact directory for event planners to share and search for expertise on destinations, venues, and suppliers. It is aimed at all parties involved in event planning, such as caterers, audio-visual suppliers, and decorators. Most existing event directories and websites fail to engage users and drive return traffic. Miche aims to address this by keeping industry knowledge and contact information up-to-date through an easy-to-use interface to bridge millennials and experienced event planners.

How Can You Make Your Fundraising Events Stand Out?

Karen Perry-Weinstat

This document provides steps for planning a successful fundraising event, including asking key questions about goals and audience, setting a budget, promoting the event through various online and offline channels, designing an engaging experience, and conducting post-event analysis and relationship building. The 6 steps are: 1) Ask key questions; 2) Set a budget; 3) Define measurable goals; 4) Promote the event widely using various media; 5) Design an dynamic experience; and 6) Conduct post-event analysis and engagement. Statistics are also presented on the growth of online giving and challenges in fundraising.

What's Your Legacy? Implementing a planned giving program

Lisa M. Chmiola, CFRE

This document discusses implementing a planned giving program. It begins by defining planned giving as gifts made through wills or beneficiary designations that are integrated with a donor's estate planning. Common planned gift vehicles like bequests, retirement account beneficiary designations, and life insurance are described. The document emphasizes building a solid foundation first by assessing an organization's donor base, leadership support, strategic plan and more. It then provides guidance on prospecting, documenting planned gifts, addressing common objections, communicating the program, and stewardship. The document concludes by recommending next steps like continuing education and assessing readiness to implement a planned giving program.

10 Tips in 10 Minutes for GivingTuesday - Partnering with Business

GivingTuesdayCa

Pitch

Andrea Scott

- There are 9.1 million women-owned businesses in the US as of 2014, with some states like Washington DC, Virginia, and Maryland among the top places for women entrepreneurs. However, more work needs to be done as women lag behind in revenues and number of employees. - The motivational and self-improvement industry is virtually recession-proof and expected to grow to $11.62 billion by 2018, as individuals seek ways to improve themselves during difficult economic times. - The business model focuses on providing resources and networking opportunities to women entrepreneurs throughout the different stages of developing their business, using a proprietary algorithm and the largest database of member-generated content.

2015 drgwebinarcareer

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Journey of fundraising

Afundraisingstrategyisaplanthatsetsoutthefundingneedforanorganization,projectorevent,alongsidetheidentifiedactions,timescalesandpossiblefundingresourcestomeetthisneed. Why develop a fundraising strategy? Itiscommonlyrecognizedthatbetterplanninghelpstoavoidwastedtimeandresources.Thedevelopmentofafundraisingstrategyshouldenablethepeopleinanorganizationtoensurethat: •Thereisasharedunderstandingoftheaimsandprioritiesfortheorganization •Theagreedprioritiesarea‘goodfit’withwhattheorganizationissetuptodo •Theagreedprioritiesaresetclearlykeepinginscopeandcompetitions •Setsouthowthoseprioritiesaregoingtoberealized How would a strategy help in implementation? Thisisincreasinglyimportantatatimewhenthereisuncertaintyaboutfunding;awelldevelopedfundraisingstrategywillhelpto: •Provideclarityabouttheorganization'saims/priorities •Ensurethattheprioritiesarerealisticandachievable •Ensurebettertargetingoffunders •Ensurethehighestpossibilityoffundingsuccess •Encourageasharedresponsibilityforfundraising •Strategyisaclearmonitoringframework •Clearlydefinestheexpectationsandroles Steps while writing a Fundraising Strategy •Revieworganization'scurrentfundingsources •Revieworganization'saimsandpriorities •Determineorganizationalfundingneeds •KnowtheFundraisinggoalandobjectives •Whoallcangive;anddecideonhowtoreachthem •Whowillraisefunds? •Planorganization's/project’sfinancesforsupportingfundraisingandforwhatspan •What'sthetarget/timeline/activityplan •DoaSWOTfortheorganizationtohaveclearperspective Things you must include in the strategy •A case statement for the organization to get active in fundraising •Competition •Define the needs; products/projects/activities/campaign etc. •Identification of Prospects •Tactics and Channel Selection •Identify Income Targets •Budget-Expenditure and Income Projection •Calendar •Staffing •Information Management •Policies & Procedures •Risks involved Coming together of Strategy and Implementation •Regularly review the strategy •Build strategy up‐dates into monthly/quarterly meetings •Identify key milestones for the plan to measure progress •Circulate the plan to new team members; they can add new dimension to the existing plans. What resources are needed to develop a fundraising strategy? •People ‐Committee members/staff •Dedicate Time •Plan a timetable for completion before the process begins •Commitment to the process and belief •A nominated person/s to guide the group through the exercises or an external facilitator •A nominated person/s to collate the section write ups and finalize the plan which will form the basis of the strategy •The guide will only be as useful as the information which is put into it

Direct Marketing 101 - Online Fundraising - Bridge 14

Avalon Consulting

This document summarizes a presentation on online fundraising best practices. Some key points include: online revenue makes up less than 10% of total fundraising currently; strategies for maximizing lead generation and driving traffic such as partner email campaigns, list matching, and social media; tips for email list cultivation like collecting emails from all sources and automating a welcome series; testing different email elements is important; and analyzing metrics around website traffic, email performance, and donations can inform future strategies. Integration of online and offline channels is also emphasized.

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The document provides an overview of fundraising strategies for non-profits. It discusses who typically donates to non-profits and how much is donated annually. It then outlines key elements of an effective fundraising plan such as setting goals, budgeting, and developing marketing strategies. Additional sections cover identifying key players like board members and staff roles, potential sources of funding from individuals, corporations, and foundations, and general fundraising best practices and resources.

Marketing vs fundraising

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The document outlines the key elements of marketing for non-profits, including brand, product, price, place, and promotion. It shows how non-profit marketing differs from fundraising by targeting both mass donors through promotional activities like events and mailings, as well as cultivating major donors through one-on-one touchpoints and tracking the donor cycle. The goal is to clarify the brand, improve communications, and increase fundraising efficiency.

Reach Out Marketing and FundRaising Initial Plan

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This document outlines a proposal to develop a marketing and fundraising plan for Reach Out to improve online communication and fundraising. The plan identifies 13 priority actions, including redesigning the website, establishing social media profiles, creating tailored fundraising presentations, developing a donor database, and increasing the frequency of the newsletter. The actions aim to raise Reach Out's profile, define target donors, and provide effective tools to support ongoing fundraising efforts using primarily online and low-cost methods. Implementation of the plan over 4 months would help make Reach Out better known and continue its important work in the community.

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Network building and having a community following is essential to the sustainability of most not-for-profit and community organisations. For those organisations relying on their community followers for funding it is also necessary to have streamlined processes for collecting donations in what is a competitive space for funds. This workshop was dedicated to the tools and tips that will help community organisations and not-for-profits to engage with their community and make it easy for those followers that want to donate to their cause or group. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Rachel Wright of Threesides Marketing and Chris Barry, Director, Communications and Fundraising from Communities at Work Canberra.

2016 small business forum crowdfunding 101 workshop

Craig Asano

Oct 25, 2016, I delivered an hour Crowdfunding 101+ workshop at the 2016 Small Business Forum at the Metro Toronto Convention Center. This is an annual trade show hosted by Enterprise Toronto that attracts thousands of small businesses each year looking for funding, mentorship, tools, products and services to help them launch and grow. The presentation provides an overview of Crowdfunding markets, both regulated and non-regulated, case studies, deal characteristics to help startups and scaleups understand if Crowdfinance is right for their business. The deck also provides some insight into practical keys to success with planning, executing and following up on a crowdfunding campaign or investment round.

Joe Mc Kenna Fundraising Strategy Slides

Fundraising Ireland

This document discusses developing a fundraising strategy. It addresses starting from the current situation, involving stakeholders, and considering different strategic options. The role of the fundraiser and potential outcomes are also examined. The fundraising environment is changing with economic pressures, so the strategy must adapt to new realities while maintaining community support and finding innovative solutions.

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Enterprise Online Fundraising Plan and Research

Rebecca Higman

Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.

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A ready to use Template for pitching your Business for funding! See updated v...

Alok Rodinhood Kejriwal

This document provides a template and sample pitch for entrepreneurs seeking funding for their business. The template includes sections for key elements of a funding pitch such as stating the problem being addressed, the solution or business proposition, market opportunity, competition, financial projections, and founding team. The sample pitch uses this template to present a hypothetical mobile gaming startup. The document emphasizes keeping the pitch concise while demonstrating traction, market size, revenue modeling, and risks to investors. It aims to help first-time entrepreneurs structure and practice their funding pitches.

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This document provides tips for non-profit organizations to effectively engage constituents through digital communication channels like websites, email, and social media. It recommends having a strategic engagement plan that utilizes multiple communication channels and embraces automation. Specific tips include highlighting donor impact on websites, using action centers for constituents, sending mobile-friendly emails, empowering supporters to share content, and implementing welcome and trigger email campaigns that are personalized based on constituent type. The goal is to engage constituents across channels while efficiently managing communications through automation.

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This document provides an overview of online fundraising strategies and tools. It discusses why online fundraising has grown in popularity, with over 50% annual growth and 65% of donors planning to donate online. The main tools discussed are a website to make your case, an online donation form, email marketing, and analytics. The document also provides tips for online fundraising campaigns, emphasizing the importance of testing and evaluating different strategies.

Getting Donors to Fall in Love with You

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This document summarizes a presentation about getting donors to fall in love with nonprofit organizations. It discusses why donor retention is important, ways to determine if donors feel connected like regularly donating and volunteering, and strategies for building strong donor relationships through consistent communication, making the donation process easy, showing donors the impact of their contributions, and thanking them. The presentation also provides examples from Parent Project Muscular Dystrophy and recommends tools for tailored fundraising campaigns.

Education Non-Profits: 17 proven techniques to boost your online fundraising

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This document provides tips for non-profits to boost online fundraising. It notes that online fundraising is growing as donors prefer the convenience and ease of online donations. It recommends that non-profits acquire new donors, retain existing donors, develop existing donors, and revive lapsed donors. Key digital practices for non-profits include having a simple, easy-to-navigate website that clearly describes the mission and impact and shows how donations are used, with prominent "Donate Now" buttons. The document also suggests providing recurring donation and tribute donation options and integrating donation forms and buttons across websites, newsletters, blogs, and social media to generate online donations.

Future Focus Presentation: Crowdfunding

This document outlines an agenda and presentation for a workshop on online fundraising and crowd funding. The agenda includes an overview of the online fundraising landscape, planning structured online campaigns, and assessing an organization's online presence. The presentation provides statistics on online giving, examples of crowdfunding platforms and online fundraising strategies, and an activity for participants to develop a crowdfunding campaign plan. Tips are offered on creating a sense of urgency, incentivizing donors, engaging supporters through social media, and celebrating success. [END SUMMARY]

Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

CanadaHelps / MyCharityConnects

GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season. Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that. Speaker Information: Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving. www.givingtuesday.ca @GivingTuesdayCa #GivingTuesdayCa

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1) The document discusses how customer support is important for donor and participant engagement. It provides case studies on how those who contact support for fundraising events tend to raise more money and be more engaged than those who do not. 2) The profile of typical support users are the most committed fundraisers who raise more money and give larger donations. Support also helps address issues that could otherwise discourage participation. 3) Effective customer support requires balancing phone, email, chat, and self-service options to meet user needs cost-effectively. Data from support interactions can also identify areas to improve the participant experience and reduce future support needs.

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1. The document provides information and guidance for nonprofit organizations on fundraising strategies and planning. 2. It discusses developing a fundraising plan, identifying funding sources, evaluating fundraising efforts, and tips for fundraising during an economic recession. 3. The document also advertises an online resource center and nonprofit services provider called CharityNet USA and promotes their upcoming webinars on nonprofit topics.

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This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.

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Social media can solve non-profits' five most common challenges, including: Ensuring your mission and brand is accurately depicted. Creating advocates. Fundraising. Keeping volunteers engaged. Doing more with less money and less time. This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.

Aishik Saha Mumbai Crowdfunding Workshop April 2018

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This document provides an agenda for a presentation on crowdfunding. It will cover who GlobalGiving is, how to run a successful crowdfunding campaign, using social media for crowdfunding, and how non-profits can join the GlobalGiving platform. The presentation includes sections on setting SMART fundraising goals, developing a compelling story, networking strategies, writing effective emails, and analyzing campaign results. The overall goal is to educate attendees on best practices for online fundraising and crowdfunding campaigns.

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See3 Communications

This document discusses using crowd funding and social media for nonprofit fundraising. It provides tips on launching a crowdfunding campaign, including defining clear goals and deadlines, telling compelling stories, being creative with images and videos, promoting through various channels, actively engaging on social media, and thanking donors. Specific examples are given of successful crowdfunding campaigns and how to leverage social networks, influencers, and multichannel efforts to maximize fundraising results through crowd funding and social media.

GlobalGiving Online Fundraising Workshop in Mumbai 2016

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The document discusses online fundraising and how to use GlobalGiving's platform. It begins with introductions and outlines the agenda which includes an overview of online fundraising and how it fits into the broader fundraising landscape. It then provides tips and best practices for conducting online fundraising campaigns, with a focus on using social media like Facebook. The presentation explains GlobalGiving's services and how non-profits can create project pages and campaigns to raise funds. It also reviews the application process and requirements to join GlobalGiving.

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This document summarizes a presentation about developing successful monthly giving programs. It discusses strategies for recruitment, upgrades, retention, and testing to increase the number and lifetime value of monthly donors. Key aspects include targeted asks across channels, stewardship of existing donors, and focusing on stopping lapsed donations as much as gaining new ones. Testing different donation forms and segmentation is important to continually improve programs. Long-term tracking of metrics like revenue and donor duration is also recommended.

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