The document outlines the key elements of marketing for non-profits, including brand, product, price, place, and promotion. It shows how non-profit marketing differs from fundraising by targeting both mass donors through promotional activities like events and mailings, as well as cultivating major donors through one-on-one touchpoints and tracking the donor cycle. The goal is to clarify the brand, improve communications, and increase fundraising efficiency.
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
Hi, i'm sharing my presentation about digital marketing.. i collect from different sources and compile it in one presentation.. hopefully you can learn something from the presentation.. please don't hesitate to give comments or review.. thank you :)
Lead Generation - Presentation by Ariel Finkelstein, Founder & CEO of Kampyle at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
La presentazione del Dottor Alessandro Mattiacci è volta a descrivere l’offerta del Gruppo Jakala, società specializzata in marketing solutions, nello studio dell’interazione consumatore-marca e nella realizzazione di progetti in attività di engagement, motivation e loyalty aventi alti ritorni.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Isabelle Driege (Isobar) over het plannen van een online campagne.
This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
This is likely to be an evolving document to interested to hear your thoughts!
Presented by the head of the digital practice at Burns Marketing (www.burnsmarketing.com), this webinar encourages marketers to use their creative side to find new opportunities and increase performance in their pay-per-click campaigns. It's not always about the data and things like run-of-the-mill keywords. Sometimes, you really need to think outside the box to give your PPC campaigns that extra little boost.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
Hi, i'm sharing my presentation about digital marketing.. i collect from different sources and compile it in one presentation.. hopefully you can learn something from the presentation.. please don't hesitate to give comments or review.. thank you :)
Lead Generation - Presentation by Ariel Finkelstein, Founder & CEO of Kampyle at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
La presentazione del Dottor Alessandro Mattiacci è volta a descrivere l’offerta del Gruppo Jakala, società specializzata in marketing solutions, nello studio dell’interazione consumatore-marca e nella realizzazione di progetti in attività di engagement, motivation e loyalty aventi alti ritorni.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Isabelle Driege (Isobar) over het plannen van een online campagne.
This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
This is likely to be an evolving document to interested to hear your thoughts!
Presented by the head of the digital practice at Burns Marketing (www.burnsmarketing.com), this webinar encourages marketers to use their creative side to find new opportunities and increase performance in their pay-per-click campaigns. It's not always about the data and things like run-of-the-mill keywords. Sometimes, you really need to think outside the box to give your PPC campaigns that extra little boost.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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Marketing vs fundraising
1. What is marketing?
Clarify brand with all audiences
Brand Improve fundraising efficiency
Product
(Service)
Price
Promotion
Place Communicate with donors
(Distribution)
2. Non-profit vs marketing
BRAND
Analyze financials
Clarify brand
PRODUCT
Research donors
Create new products
Introduce new features
Monitor quality
Monitor profitability
Packaging
PRICE PROMOTION
Set prices Create awareness
Monitor competition Sell service
Track discounts, coupons Obtain donations
DISTRIBUTION
Monitor channel profitability
Customize per channel
Retail
3. Non-profit vs marketing Letters
Donor Kits Trade
shows
Events
Tours
ONE2ONE Presentations
BRAND
Analyze financials
Clarify brand
PRODUCT
Research donors
Create new products
Introduce new features
Monitor quality Large mailings
Monitor profitability Newsletters
Packaging Brochures
Print ads
PRICE PROMOTION
Set prices Create awareness
Monitor competition Sell service MASS
Track discounts, coupons Obtain donations
Media relations
DISTRIBUTION High reach bloggers
Monitor channel profitability
Customize per channel SALES
Retail Instore
PROMOTION
displays Pop up
Coupons
Contests stores
ONLINE
Website Blog
Mobile Social media
enews
site
4. Non-profit Marketing vs Fundraising
Major donors
(government, corporations,
foundations, major givers)
DONORS
Move management
cycle
Tracking touch points
Grant applications
MANAGE
STAFF
Fundraising staff
5. Non-profit Marketing vs Fundraising
“Mass” donors Major donors
(government, corporations,
foundations, major givers)
ONE2ONE DONORS
Touch Points Move management
Events cycle
Ask letters Tracking touch points
PROMOTION Donor kits Grant applications
MASS
Touch points
Brochures
Large mailings
Newsletters
Media relations MANAGE
Ads STAFF
ON LINE
Website
Blog/Social media
Mobile site
Communications staff Fundraising staff
6. Non-profit Marketing vs Fundraising
Employees “Mass” donors Major donors
Public Advocacy (government, corporations,
Volunteers foundations, major givers)
Clients/constituents
BRAND
ONE2ONE DONORS
Touch Points Move management
Events cycle
Ask letters Tracking touch points
PROMOTION Donor kits Grant applications
MASS
Touch points
Brochures
Clarify+protect image Large mailings
Newsletters
Donor database churn MANAGE
Media relations
Revenue efficiency Ads STAFF
ON LINE
Website
Blog/Social media
Mobile site
??? staff Communications staff Fundraising staff
Editor's Notes
This video illustrates the difference between marketing and fundraising in the non-profit industry. First, we need to understand what marketing is. The textbook definition of marketing includes the 4Ps – getting the right product at the right price through the right channels and promoted efficiently. It’s all tied together by your brand. Different industries emphasize different aspects of marketing. In the non-profit industry, most of the emphasis is on promotion, typically called Communications. But there is more to marketing than just communications.
This slide further describes each area of marketing. The three bubbles on the left, with white type, may apply to very large non-profits but are mostly for corporations. All the activities in black type are for the non-profit industry. The next slide explores Promotion.
The activities that flow from the promotion bubble are done by non-profits today in the Communications department. These include donor letters, newsletters, brochures, websites, social media. What is missing are the activities under Brand. Analyzing the efficiency of your revenue streams can improve your CRA Fundraising ratio. Reviewing the churn of your donor portfolio can help you identify whether you are good at acquiring new donors or retaining your existing donors. Clarifying your brand image, helps you protect it. Combining what is currently done in the Communications department, with the strategic work under Brand, completes your marketing needs. Now, how does marketing compare with fundraising?
Most fundraising departments focus on major donors. Larger non-profits may have numerous fundraising staff who need managing.
Communications departments focus on communicating with mass donors. The responsibilities overlap on one2one marketing – communications departments create the presentation tools, fundraisers use the presentation tools. But who is protecting the brand? Who is analyzing financials to identify inefficiencies? Who is setting next year’s strategy based on the learnings from last year?
A solid brand has a audience broader than major donors and mass donors. A strong brand increases employee pride, credibility with the public for advocacy work, attracts volunteers and allows constituents to trust you. Keeping track of revenue efficiency ensures long run stability. That is non-profit marketing. See the other video for the 3 best practices for marketing non-profits.
